SSVB Bhavya Bachat Store is the best FMCG Retail chain in its class, with FMCG Retail stores in Navsari, Bilimora, Bardoli, Chikhli, Gandevi, Dharampur
5. FMCG Retail
In India, Normal kirana stores will have unmanaged hand.
If we see profit sharing, there are Producer, C & F Agents,
Distributors, Wholesaler and Small retailers. So, every stages profit
will be added, product become more costlier and also customer get
costlier.
Small retailers do unethical work in product quality to increase their
profit so adulterated product reached to customer which effects in
customer health.
a SSVB Group
6. Customer has no rights and respects. Transaction shall be done by
seeing customers and product rate also as well.
In small retail, there will be no proper display so that possibility of
damaged and expiry and then it sales to customer whether it is
defective which effect the health of customer.
Small retailers is not legally registered, for sales tax and income tax.
Proper bill system is not their so that govt taxes incurred loss and lack
of tax bill there will be no facility and lack consumer rights.
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8. Core Ideology
Core Purpose
To fulfill customer desires.
To generate income for our all stakeholders.
Core Values
To serve the customer with no harm.
To serve in a way that customer don’t ever face a difficulty.
9. Vision and Mission
Vision-
To become world’s No. 1 company by making
every Indian family economically strong and
physically healthy.
Mission-
To become customer oriented company.
Till 2017 start 500 SSVB Bhavya Bachat
Store within & outside Gujarat.
a SSVB Group
10. SSVB Bhavya Bachat Store
SSVB Business India ltd. is the public limited company which is
registered in 2006 as an act 1956 and registered no.
U52190GJ2006PLC47967
Company is in FMCG retail, Restaurant and hotels, Manufacturing,
Travels and transport, Real estate and Farming from 9 years. In FMCG
retail “SSVB Bhavya Bachat Stroe” is the venture of SSVB.
a SSVB Group
12. Store Location
Company starts its stores in Urban & Semi Urban.
Store open in 15000 to 20000 population
Company store situated in main bazaar or main road where customer
footfall is more.
We took care of parking facility in our store front.
a SSVB Group
13. Store size and Structure
Store size should in appr. 1000 to 1500 sq. feet and 20 to 50 feet
and 26 to 50 feet.
We took care of parking facility and freedom of buy space in store
to customer.
Store has self service facility.
For customer, facility of baskets & trollies.
a SSVB Group
14. For cereal there will be special pallets at branch.
One PC which is connected with head office’s server via internet.
Every branch monitor under the CCTV camera which is handle at HO.
At branch, there are 1 branch manager who are graduate and
experience, 1 cashier who has computer knowledge and 12th pass and
2 sales girl specially responsible for store cleaning.
For home delivery 1 bike is there and managed from Head office.
a SSVB Group
15. Customer Segment
We focus to give benefits to middle class family Salary criteria of Rs.
5000 to 50000.
Middle class people prefer to buy from traditional market, so for that
family, we give best quality proximate to customer so that they
maintain their health.
Middle class family has to adjust with his limited income, SSVB
gives plans to buy and give opportunity to save their money.
a SSVB Group
16. Recently education proportion get increased and media promotional
activity and life style has changed.
Middle class family has expect to get modern facility with freedom of
buy facility.
SSVB value card has different plans that customer can increase his
savings, the cards like Bachat card, Annapurna card, Gruhalaxmi
card, Smart shrimati card and satisfy his desire.
SSVB is customer oriented company,
a SSVB Group
17. We give more benefits by proper use modern technology and modern
management.
With modern technology acceptancy, We maintain Indian culture by
believing customer as ”God”. Here treatment with god and Customer
are very similar.
SSVB purchase product directly from the company or factory and all
the purchase from one place so discount should be more..
a SSVB Group
18. To attract customer we implement unique marketing strategy with
today’s special, Bhavya bachat divas, scratch card, combo scheme etc.
CRM department took feedback for facility and services and improve
in inconvenience.
a SSVB Group
21. SSVB ભવ્ય બચત સ્ટોર
3 Pillars of SSVB BBS
Best Quality
Best Rate
Best Experience
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22. Best Quality
a SSVB Group
Best quality maintain human being healthy so need to
consume only healthy food.
Giffen goods consumption may welcome disease.
23. Health
We give guaranteed quality
To maintain this quality each &
every stages it checked very
systematic way.
a SSVB Group
24. Packing
All product in packing
We do packing in transparent so that customer
can check in proper manner.
All products are properly weight on electronic
machine.
Because of ready made packing customer can
save their time.
Product price, weight, packing date, expiry
date are describe on packing product.
a SSVB Group
25. Cleaned Store
Store cleaned as per time scheduled
decide by management.
For customer convenience we try to
make fresh buying environment in our
store.
Cleaned store = Fresh procuct
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26. Fresh Stock
Every couple of days, goods are
transferred to branches so that customer
get fresh product.
We Implement FIFO method in our store.
FIFO maintain while cleaning th racks.
a SSVB Group
27. Branded Products
We sale only branded products which
customers actually demands.
Branded products are checked very
proper manner in different stages so
quality is trustworthy.
Products quality and quanity was
good.
We put different products as per
customer desire.
a SSVB Group
28. Well Packaging products
Before packing, we take care of product
by traditional method.
When lady customer used our product
they do not waste time to clean product
again.
We use transparent and best bag to
packing the prodct.
a SSVB Group
29. Expiry and Damaged
Special team for expiry and damaged while they
are cleaning the racks.
So that product fully used before damaged or
expiry.
We also take care while delivering the product to
customer.
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30. First in first out policy
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FIFO method used
By this method, product quality
maintained.
Giffen quality product should not reach
to customer.
31. No Adulteration
We take care or maintain the difference between showing and
proper delivering.
Normal traditional kiranas they show good quality and deliver
others quality may be possible.
In SSVB, Customer can check product 100 times that much
freedom given.
a SSVB Group
32. Best Rate
Recently, inflation rate is more but opposite income rate not
increased so difficult to get reasonable rate product.
Pay more than product price so less money for others products.
Low income and more additional expense.
a SSVB Group
33. MRP કરતા ઓછી કકિંમત
a SSVB Group
Every product guaranteed less than MRP
Every product has 2 to 70% discount. So
that customer get more savings.
Customer get best quality at lowest
price.
At last customer saves his income also.
34. Fixed Margin
Every Product have fixed margin
So adulteration is not possible.
All product available in reasonable price.
a SSVB Group
35. Combo offers
At store some product have discount 10 to 50%
which steps to make combo.
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36. Today’s Special and Bumper Zone
Daily one product has big offer which gives big offer to customers.
So that customer get different scheme benefits.
Loyal customer get this benefits which is also as additional savings.
a SSVB Group
37. a SSVB Group
This benefits is depends on
purchasing power of customer.
More purchase more saving to
the customer.
This particular day customer get
benefits of additional 5 %
Discount.
Bhavya Bachat Divas
38. Festival Scheme
In festival customer need some extra benefits.
By this festival scheme we give extraordinary savings.
a SSVB Group
39. Customer Desire
Loyal Customer get some
surprise gift for customer so
that customer become happy.
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40. Company Scheme
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Branded Company provide Some Scheme which
is safely reach to the customer.
Company taking care to provide this type of
benefits properly reach to customer.
41. બચત
Saving…Saving…Saving… “All people thinking how savings
will increase it possible only in SSVB”
SSVB main aim is to make healthy and economically strong.
SSVB come to market to make more saving to the customer.
a SSVB Group
42. Every branch same price
For different branch, price is not different.
The price is decided centrally once price is decided, the all branch
have same rate.
a SSVB Group
43. Bulk Purchase
All purchase done from head office.
Bulk purchase is there so per product cost decreases so that
customer get lowest price.
a SSVB Group
44. Price Matching
Company give best price guarantee.
Each & every product has less than MRP, If more than market
price of our price, we give guaranteed reward on difference in
rate.
a SSVB Group
45. Fixed rate
All the product has its lowest price so there is no possibility of
bargaining.
By doing bargaining, we don’t do unethical activity at store.
a SSVB Group
46. Best Experience
After enter into store customer feels many changes daily.
They know many things about store, services, schemes etc.
For customer happy, we do many activities so that customer
become happy.
a SSVB Group
47. Selection Facility
Opportunity to buy freely Without wasting much time.
Item properly check whether it is in MRP, SSVB rate, Mfg.
Date etc.
Preferred brand can check 100 times then buy.
a SSVB Group
48. Barcode System
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Every product has its barcode.
In which, indication of MRP, SSVB
rate and expiry.
With barcode it becomes easy to enter
into system.
Bill becomes speedily without wasting
much time.
49. Fast Service
All available product in
packing
Selection facility
Computerised bill
Freedom of check the
product
Above all this helps it to give
fast service.
a SSVB Group
50. Computerised bill
As per the norms of govt. we give GST. & CST
bill
So that customer have evidence of buy.
On bill we include savings of customers.
a SSVB Group
51. Return Facility
Best quality Guaranteed
Yet, any small defects in quality, we give return facility and give repay
of product amount.
a SSVB Group
52. Scheme Message
Every Thursday Bhavya Bachat
Divas
To provide awareness about more
savings we inform to customers by
messages, call, mail, social
marketing, on website also.
So that customer get aware.
This activity done from different
located store.
a SSVB Group
53. Fixed Display
There is fixed, customer frequently visit our store, so product
display done in such a way that customer found needed product at
the same place
So there is no complexity or confusion while purchasing.
Every product has its own section.
a SSVB Group
54. Time saving
All product available in packing, speedy bill, selection facility,
freedom of check product, free environment of purchase.
Product rate display in its section very properly, we called it as
“Price Tag”.
a SSVB Group
55. Change facility
In SSVB, Change facility Availbale.
Change Problem solution, we come up with our ssvb coin so that
customer will come again with that coin.
a SSVB Group
56. New Idea
Daily customer know something new from this new idea.
We use creativity on this new idea board.
For making customer happy, we used this new idea.
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57. Cash counter
Except Annapurna credit card, all the transaction done on cash
only.
There is no credit facility.
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58. Free to but environment
Customer get free environment to buy.
Customer can check product quality, MRP ,SSVB Rate etc. freely.
At store, customer can spend time as he needed.
a SSVB Group
59. All product availbale
All Fundamental(Basic) products are available.
Every brands available so that selection should be possible.
All product available on one roof so that customer no need to go
other.
a SSVB Group
60. Order Facility
SSVB gives the facility of order, on call customer put order get
home delivery on his door.
This facility, customer could not come into store, by putting order
on a call get product at home.
The money will be collected after product check properly at
home.
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61. Best service
SSVB gives many services so that customer get more benefits.
By using Modern technology, we provide additional serices.
We take care of provide more & more service to customers.
a SSVB Group
62. Sodexo Coupon
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Sodexo customer can get the
benefits of SSVB.
This Coupon given from their
company but here most of the shop
will not accept the Sodexo.
63. Swipe machine
Debit card, Credit card, ATM card accepted here.
So that change problem will not incurred.
a SSVB Group
64. Customer History
All customer record saved in customer history.
All record like product selection, detail of customers.
By this data we do messages or call to give additional services.
a SSVB Group
65. Home delivery
SSVB gives home delivery facility at their door.
Customers are no need carry bag to his own.
Order is receive from branch and on phone call.
So that customer saves his time and money as well.
Small charges get product at home very easily.
a SSVB Group
66. Value card
Annapurna Credit card
Bachat Card
Gruhlaxmi Card
Smart Shrimati Card
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67. બચત કાર્ડ
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Monthly min. buy product Rs. 500
and get Rs 10. voucher
More Buy get More benefits.
68. Annapurna Credit card
SSVB Credit facility by this
card.
Give 5000, 10000 credit
facility and repay by simple
Installments.
a SSVB Group
69. સ્માટડ શ્રીમતી કાર્ડ
a SSVB Group
Min. 10000 buy card and get Rs. 300 voucher
Every month.
This offer valid for 3 years.
70. ગૃહલક્ષ્મી કાર્ડ
Rs. 10000 card and get buy Rs. 1000
every month.
This offer valid for only one year.
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71. Wholesale Club Card
Small retailers also take benefits from SSVB.
Same scheme, more buy more befits to small retailers.
a SSVB Group
72. Employees working here are:
HONEST
GOOD CHARACTER
INTELLIGENT
DEDICATED
HARD WORKING
RESULT ORIENTED
SERVICE ORIENTED
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74. Employment
SSVB first Priority on selection of employee is housewife.
We provide employment proximate to ladies.
They are selected as per their educaton.
So that they also earn money and make more savings./
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75. Trained Staff
Staff training on Vision,
Mission and objectives.
Company software
knowledge.
How to give better service.
Customer Oriented
Training.
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76. Monthly Incetives
Manager get incentives on his achievement.
So that they will increase their income.
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77. ટારગેટ બેઝ વકડ
Company consider its aim and
decide target.
Customer happy sale Target
Proper Delegation of work.
Inceptives given on
achievement.
a SSVB Group
78. SSVB BUSINESS INDIA LTD
Chairman
Mr. Shrirang Pol
General Manager EDP INCHARGE
Mr. Nitin Nangi Mr. Ravi Sapariya
Software Engineer
Mr. Vijay Pottabatni
Marketing Mgr Operation Mgr Warehouse / Admin Mgr HR Manager A.C.C Manager Finance Manager
Mr. Pratik Tandel Mr. Anil Kate Mr. Dipak Vashi
Mr. Jayesh
Tandel Mr. Divyesh
CRM 1 CRM 2 Purchase Mgr Value Card Manager Accountant Auditor Comp. Operator
Mr. Nitin Soni Mr. Rajesh Rapol Mr. Pankaj Pol Ms. Varsha Bhadja Mr. Bharat Mistry Mr. Rahul Patel Mr. Bhushan Jadhav
Purchase Asst.
Branch
Manager
GN Branch
Manager
GB
Ass. Warehouase
Mgr Mr. Sharad
TG LP Cashier
ERU CL Sales Girl
AD Sales Girl
Scanner
Packing
Packing
Packing
Shakbhaji
Delievery Boy
Driver
Driver
Driver
Helper
Helper
Helper
Rliever
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79. HR Policy
Staff training
Salary, PF, ESI and Performance based increment
Monthly appraisal and at last salary increment
Delegation of authority to managers.
Delegation of target on his performance.
Responsibility as per organizational chart.
a SSVB Group