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S O C I A L M E D I A M A R K E T I N G Share

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smm,smo,social media marketing,social media optimization

smm,smo,social media marketing,social media optimization

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Transcript

  • 1. SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages)
  • 2. In general
    • SM : Social Media
    • SMM : Social Media Marketing
    • SMO : Social Media Optimization
    • SMM = SMO + SM ads
  • 3.  
  • 4. Social media types (Over 20)
    • Social Networking : Facebook, Zing.Me
    • Social News : Linkhay, Newsvine, Digg
    • Social Measuring : Technorati, BlogPulse
    • Microblogging : Twitter
    • Blogs : Opera, Yahoo +, Blogspot, WP
    • Social Bookmarking : Diggo, Delicious
    • Social Q&A : Google, Yahoo answer, VG
  • 5. Social media types
    • Video Sharing : Youtube, Viadeo, Vimeo
    • Photo Sharing : Picasa, Flickr
    • Social Search : Google vertical search
    • Professional Networks : Calavat, Hoclamgiau
    • Niche Communities : Vinametal, Tinhte, Phuot
    • Forum / Group
    • Blogging Communities
  • 6. Social media types
    • Document shares : Slideshare.net
    • Social knowledge : Wiki
    • Social job : Linkedin, Freelancer
    • Social shop : Vatgia, ebay, amazon…
    • Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor
    • Social lens : Squidoo
    • Social study / Online learning, violet, Go.vn
  • 7. Social media types
    • Social map : Wikimap, GGmap, diadiem
    • Social Group on : Muachung, nhommua
    • Social chat : Yahoo chatgroup, Bebo, Paltalk
    • Social Game : Zing, VTC…
    • Social music : Nhaccuatui
    • Social bid : Money bid game
    • Social health
    • Social application/widget : Apple store
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. SMM targets and measure for SME
  • 13. SMM other targets
    • Employee management (Guideline, rule)
    • Employee motivation (Group, share, game, friendship)
    • Recruitment (Head hunter)
  • 14. Social Media marketing ways
    • Buzz marketing
    • Brand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM.
    • Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)
  • 15. Social Media marketing ways
    • Make playing (Application, game, experiences content)
    • Viral marketing
    • Brand : Make creative content/campaign + buzz marketing
    • Audients : As buzz + SEND, SHARE, Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media
    • Reveal (Secrets, Unlock, explore, experiences)
  • 16.
    • Game flow <> Integrated marketing
    • (Multi channels: SEM, offline marketing, Digital ways…)
    • Multi Social media types : Text, game, Video, voice, photos
    • Multi content (Game show, Contest, Experiences, Fan motivating…)
    • Influencer / SM PR
    • Engaging : Quiz, Gifting, Reviews, Scoring,
  • 17. SMM simple plan
  • 18.  
  • 19. Viral flow
    • 1. Viral content
    • + Creative
    • + Trust
    • + Helpful
    • + Strange
    • + Unique
    • + Celebs
    • + Benefit
  • 20. 2. Viral Marketing Checklist
    • Make it Easy to Find and Access
    •  Avoid creating private content behind account logins
    •  Common private areas: Facebook, Google Groups, email inboxes
    •  Selectively share your content in existing in relevant places and networks
    • Make it Easy to Share
    • Social sharing tools:
    •  ShareThis: sharethis.com
    •  NEW - Google + 1:
    • Facebook sharing plugins:
    •  Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/
    •  Comments: http://developers.facebook.com/docs/reference/plugins/comments/
    • Create a friendly URL
    •  Enable embedding and sharing options
  • 21.
    • Encourage Sharing
    •  Motivate: contests, giveaways, discounts, status, recognition, influence, be understood
    •  Selectively make personal requests of influencers, leaders and champions
    •  Make it fun
    •  Say “thank you”
    •  Track and promote the sharing by others (remember your tags and hashtags)
  • 22. 3. Viral secrets
  • 23. About Author
    • TuanHa – http://about.me/tuanha
    • Facebook : http://facebook.com/vinalink
    • Twitter : http://www.twitter.com/vinalink
    • G+ : https://plus.google.com/100142064847360799012
    • Social media site : http://www.smm.vn
    • SEO site : http://www.seotop1google.com