1. © VH Education Services Pvt. Ltd.
http://venturehire.co
Opportunities for Growth Hacker
Growth Aspirant to becoming a Growth Hacker – The New VP of Marketing?
Since Sean Ellis (Qualaroo, Dropbox, LogMeIn, Xobni) coined the term in 2010, it has been
used and over-used.
What Career Option for Growth Hackers?
The path is evolving from an online marketing expert where the objective was primarily
being visible to using more sophisticated tools to — acquire, engage and retain. For
example, search engine optimization (SEO) is considered the holy grail by online
marketing experts (and still very important to a growth hacker) but growth hacker has
more tools at their disposal.
Research by iMedia showed 93% of B2B buyers use search to begin the buying process and
37% post questions on social networking sites when looking for suggestions. Although,
search is important, other tools are growing and must be considered. Growth hacker uses
these tool and leads their efforts to acquire, engage and retain customers.
If you are considering a career as a growth hacker, the evolution is from being
an aspirant, up skilling yourself to become a rookie and then get to the winners circle
and become a Growth Hacker.
2. © VH Education Services Pvt. Ltd.
http://venturehire.co
Growth Aspirant – Desire to learn
Interest in marketing and some background on coding helps
Does not need to be an engineer but must have some technical inclination
Creative bent with analytical mind
Growth Rookie – Associate
Understanding and practice includes –
A/B tests, landing pages, and analytics – Quantitative measurement, scenario modeling
and database queries
Viral factor
Email deliverability for reinforcement
Using APIs, Open Graph
Paid search vs organic
Thinking outside the box – using user-centered techniques.
Basic content marketing strategies – beyond blogs to using sites like Pinterest, Quora etc.
Good understanding of search engine optimzation (SEO) and related tools
Growth Hacker – VP of Marketing
Deep understanding of all the tools and effective usage
Being economical – user growth and spending proportion should be inversely proportional
10K new users with single posts
Viral acquisition – growing audience growth by 20% month-over-month (new product
Zero to millions of users in few years
Become part of the winners circle – *(source: Quora)
Sean Ellis (Eventbrite, Dropbox, Xobni, Catchfree) – Originally coined the term
Noah Kagan (AppSumo, Mint, Facebook) – @noahkagan
3. © VH Education Services Pvt. Ltd.
http://venturehire.co
David King (Blip.me, ex-Lil Green Patch) – @deekay
Mike Greenfield (Circle of Moms, ex LinkedIn) – @mike_greenfield
Ivan Kirigin (Dropbox, ex-Facebook)
If you are interested in starting your career as a Growth Hacker, check Growth Hacking
Course.
Related Article:
1. 5 Classic Examples of Growth Hacking
2. What do I need to become Growth Hacker
Links which can be useful to you regarding this topic are:
Digital Marketing Course
Internet Marketing Workshop Bangalore
