2. Second
Life
is
a
free
virtual
online
world.
People
are
represented
by
avatars.
Users
can
create
items,
buy
land,
and
set
up
a
business.
Nonprofit
organiza=ons
are
among
the
groups
that
have
expanded
to
Second
Life.
5. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
6. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
• Promote
organiza=on
to
new
audience
7. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
• Promote
organiza=on
to
new
audience
• Raise
funds
8. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
• Promote
organiza=on
to
new
audience
• Raise
funds
• Save
money
on
office
and
mee=ng
space
9. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
• Promote
organiza=on
to
new
audience
• Raise
funds
• Save
money
on
office
and
mee=ng
space
• Mobilize
volunteers
10. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
• Promote
organiza=on
to
new
audience
• Raise
funds
• Save
money
on
office
and
mee=ng
space
• Mobilize
volunteers
• Build
communi=es
11. Uses
&
Problems
Solved
on
Second
Life
• Generate
awareness
of
a
need
or
problem
• Promote
organiza=on
to
new
audience
• Raise
funds
• Save
money
on
office
and
mee=ng
space
• Mobilize
volunteers
• Build
communi=es
• Promote
mutual
support
for
other
nonprofits
20. Nonprofits
in
Second
Life
Save
money
on
office
and
mee=ng
space
Nonprofit
Commons
and
Tech
Soup
offers
free
office
space
to
nonprofits
Plus:
•
No
travel
needed
•
No
mee=ng
spaces
to
reserve
•
No
long-‐distance
calls
•
No
agendas
to
print
•
No
soQware
to
buy
21. Nonprofits
in
Second
Life
Save
money
on
office
and
mee=ng
space
Staff
Training
Sessions
Examples:
• Hospital
staff
• First
responders
23. Nonprofits
in
Second
Life
Mobilize
volunteers
According
to
one
American
Cancer
Society
Greeter
on
SL,
one
of
most
popular
ques=ons
is:
24. Nonprofits
in
Second
Life
Mobilize
volunteers
According
to
one
American
Cancer
Society
Greeter
on
SL,
one
of
most
popular
ques=ons
is:
How
can
I
volunteer
to
be
a
greeter?
25. Nonprofits
in
Second
Life
Build
communi=es
There
will
be
20
other
pla0orms
and
virtual
worlds
launching
this
year.
But
Second
Life
has
the
killer
app,
which
is
community.
-‐
Connie
Yowell,
MacArthur
FoundaGon,
keynote
address
at
2007
Second
Life
Community
ConvenGon
26. Nonprofits
in
Second
Life
Build
communi=es
Peer
Support
Groups
Examples:
• Cancer
survivors
• Transgenders
• Hospice
workers
27. Nonprofits
in
Second
Life
Promote
mutual
support
with
other
nonprofits
“We
always
share
(best)
prac=ces
at
the
Friday
mee=ngs…
but
then
there
are
conferences,
mixed
reality
events,
networking
events…
The
Tuesday
and
Thursday
dances
are
informal
networking
opportuni=es…
dancing
and
networking.”
-‐Anika
Pastorelli,
Execu=ve
Director
of
the
Giving
Circles
Network
28. What
are
the
advantages
of
using
a
virtual
environment
like
SL?
29. What
are
the
advantages
of
using
a
virtual
environment
like
SL?
30. What
are
the
advantages
of
using
a
virtual
environment
like
SL?
• Provides
virtual
experiences
for
explaining
cause
31. What
are
the
advantages
of
using
a
virtual
environment
like
SL?
• Provides
virtual
experiences
for
explaining
cause
• Allows
anonymous
support
32. What
are
the
advantages
of
using
a
virtual
environment
like
SL?
• Provides
virtual
experiences
for
explaining
cause
• Allows
anonymous
support
• Allows
access
to
homebound
par=cipants
33. What
are
the
advantages
of
using
a
virtual
environment
like
SL?
• Provides
virtual
experiences
for
explaining
cause
• Allows
anonymous
support
• Allows
access
to
homebound
par=cipants
• Provides
space
for
pos=ng
educa=onal
materials
35. Advantages
of
Nonprofits
Using
Second
Life
Allow
anonymous
support
Examples:
Cancer
pa=ents,
domes=c
violence
vic=ms,
drug
users,
transgender
groups
"I
think
that
the
rela=ve
anonymity
provided
by
SL
made
it
feel
safer
for
me
to
a_end
the
first
few
mee=ngs.
I
am
actually
quite
a
shy
person,
and
it
would
have
been
much
harder
for
me
to
walk
into
a
room
full
of
people
in
RL
for
the
first
=me
and
tell
my
story.”
-‐Les
Karsin
"Anonymity,
via
an
avatar
that
has…
or
doesn't
have
to
have..
a
connec=on
to
your
real
name,
can
give
you
courage.
You
can
talk
about
‘private’
ma_er
in
SL
where
you
might
feel
there
was
a
taboo
about
talking
about
in
‘Real
life.’”
-‐
Dwen
Dooley
36. Advantages
of
Nonprofits
Using
Second
Life
Allow
anonymous
support
Examples:
Cancer
pa=ents,
domes=c
violence
vic=ms,
drug
users,
transgender
groups
“I
have
no
doubt
that
the
volunteers
at
the
TRC
[Transgender
Resource
Center]
have
prevented,
whether
knowingly
or
unknowingly,
a
number
of
suicide
aDempts.”
-‐
Melady
Preece,
a
clinical
psychologist
at
the
University
of
Bri=sh
Columbia
in
Vancouver,
Canada
37. Advantages
of
Nonprofits
Using
Second
Life
Allow
access
to
homebound
par=cipants
An
SL
American
Cancer
Society
reports
having
members
join
from
a
hospital
room
while
undergoing
chemotherapy
and
a
housebound
man
with
an
oxygen
tank
who
was
recovering
from
lung
surgery.
38. Advantages
of
Nonprofits
Using
Second
Life
Provides
space
for
pos=ng
educa=onal
materials
Examples:
Videos,
links
to
web
sites,
reports
39. What
are
the
disadvantages
of
using
Second
Life?
• Digital
divide
excludes
those
without
computer
access
or
knowledge
• Financial
limita=ons
for
SL
add-‐ons
• Maintaining
SL
presence/Alloca=ng
staff
=me
• Linden
money
conversion/explana=on
• Ques=ons
about
real
life
impact
• Visitor
engagement/customer
service
concerns
48. Earlier
Reports
on
Nonprofits
in
SL
Nonprofits
and
Second
Life:
Promo=ng
Causes
Inside
Second
Life
–
For
Real-‐World
Impact
Prepared
by
Sandra
BeJger,
MSCRP,
MALAS
Best
Prac-ces
for
Non-‐
profits
in
Second
Life
–
Fall
2007
Prepared
by
Rik
Panganiban
