How google plus stands right now and how you can leverage it

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  • 1. MAY 24HOW GOOGLE+ STANDS RIGHT NOW AND HOW YOU CAN LEVERAGE IT BY: VALERIE JOY DEVEZA
  • 2. VALERIE JOY DEVEZA SOCIAL MEDIA MANAGER TOP 500 COMMUNITY MANAGERS TO FOLLOW ON TWITTER WORLDWIDE TOP 30 MOST FOLLOWED PEOPLE ON GOOGLE PLUS (PH)
  • 3. I know a lot of you are thinking that… Google is a ghost town.
  • 4. Recently, we even heard that Google plus is a walking dead.
  • 5. But IMHO.. Google+ is not going away… anytime SOON.
  • 6. Google Plus is not dead yet.. As far as I know! :P
  • 7. Google Plus is Alive and It DOES Work.
  • 8. You might have bought into this idea that it's annoying..
  • 9. You might also have bought into the idea that..
  • 10. Friendster was always going to be more popular than Facebook too! :P
  • 11. Google+ was created as a social layer.. Not a Facebook Killer!
  • 12. Media's obsession with issuing Google+ a premature death sentence.
  • 13. Numbers and case studies are giving us a different story.
  • 14. STATISTICS • Google+ has passed Twitter and is now the second-biggest social platform worldwide with over 540 million active users. • 1 BILLION people are registered on Google+ • 70% of business brands have a presence on Google+ • 20 million unique mobile monthly users are on Google+ • 1,203 million monthly page visits to Google+ • 68% of users are male
  • 15. • Boosted followers by 150,000 through hangouts • 10,000 new followers per day thanks to the badge • 17% upliftin CTR across AdWords campaigns • Increase of 7.5% of traffic from Google URLs • Contributed to Bubbly bar achieving sales of £8m since product launch • Google+ is one of Mashable’s top 10 referral sites • Mashable grew their Google+ followers by 38% after adding the Google+ badge • Mashable sees significantly higher engagement ratios than on other social networks
  • 16. KEEP CALM AND +ON 
  • 17. HOW TO ROCK ON GOOGLE+ PLUS
  • 18. GET YOUR “STORY” STRAIGHT.
  • 19. CLAIM YOUR PAGE’S CUSTOM, BRANDED URL.
  • 20. LINK YOUR SOCIAL MEDIA PROFILES
  • 21. LINK YOUR SITE TO YOUR GOOGLE+ PAGE.
  • 22. SIGN UP FOR GOOGLE+ AUTHORSHIP.
  • 23. INVITE YOUR FOLLOWERS TO GOOGLE PLUS
  • 24. OFFER THEM EXCLUSIVE CONTENT: HANGOUT ON AIR (HOA)
  • 25. SPEND SOME TIME CREATING COMPELLING CONTENT
  • 26. INCLUDE PHOTOS, VIDEOS, OR GIFS.
  • 27. RESHARE. OFFER SOME #GPLUSLOVE
  • 28. BE AUTHENTIC. SHARE SOMETHING PERSONAL.
  • 29. OPTIMIZE YOUR POSTS
  • 30. OPTIMIZE SNIPPETS: MAKE YOUR IMAGE SHOW UP BIG!
  • 31. FRIEND PROSPECTING: SEARCH YOUR INDUSTRY 3 1 2 CIRCLESCOPE.com CIRCLECOUNT.com SHARED CIRCLES
  • 32. SEARCH FOR ACTIVE GROUPS
  • 33. CREATE AN EVANGELIST CIRCLE
  • 34. USE RIPPLES TO ANALYZE TRENDSETTING
  • 35. GET INFLUENCER’S ATTENTION: FLAG THEM DOWN
  • 36. ENGAGE  JUST DO IT!
  • 37. fb.com/valerie.joy.deveza twitter.com/valeriedeveza gplus.to/valeriedeveza