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The Call for Character
Aidan Thompson,
Centre Manager,
Jubilee Centre for Character and Virtues
‘Character is a set of personal traits that
produce specific moral emotions, inform
motivation and guide conduct. Character
education is an umbrella term for all explicit
and implicit educational activities that help
young people develop positive personal
strengths called virtues.’
(Jubilee Centre, 2012)
A Framework for Character
Education in Schools
Character is educable and its progress
can be measured holistically, not only
through self reports but also more
objective research methods;
Character is important: it contributes to
human and societal flourishing;
Character promotes democratic
citizenship;
Character empowers students and is
liberating.
Jubilee Centre for Character and Virtues (2013) A Framework for
Character Education in Schools. Birmingham: University of Birmingham.
Available at:
http://jubileecentre.ac.uk/userfiles/jubileecentre/pdf/character-
education/Framework%20for%20Character%20Education.pdf
A Framework for Character
Education in Schools
The virtues which make up character
enable us to enjoy rewarding and
productive lives; especially gratitude;
Character is the foundation for
improved attainment, better behaviour
and increased employability;
Character should be developed in
partnership with parents, employers
and other community organisations.
Jubilee Centre for Character and Virtues (2013) A Framework for
Character Education in Schools. Birmingham: University of Birmingham.
Available at:
http://jubileecentre.ac.uk/userfiles/jubileecentre/pdf/character-
education/Framework%20for%20Character%20Education.pdf
Nicky Morgan MP, Secretary of State
for Education
“Character education is part of our core mission
to deliver real social justice by giving all children,
regardless of background, the chance to fulfil
their potential and achieve their high aspirations.
There is already inspirational activity taking place
in schools I visit across the country, and I
encourage more schools, colleges and charities to
get involved in social action projects.”
Speech given by Nicky Morgan MP at a Jubilee Centre & Step Up to Serve event for Headteachers on 8th June 2015
CBI Statement:
Don’t Forget to Teach Character
The next government should require
schools and colleges to work towards a
broader set of outcomes, which
prioritise academic progress and the
development of ‘character’.
John Cridland CBE (Director-General)
Confederation of British Industry
August 2014
Confederation of British Industry (2014) Don’t forget to teach character. [online] Available at: http://www.cbi.org.uk/media-centre/news-articles/2014/08/dont-forget-to-teach-character/
[ ]
[ ]
Jubilee Centre Parents Survey
84% of parents believe that it is a
teacher’s role to encourage good
morals and values in their students
Nearly nine-in-ten parents think that
schools have a wider role to play
than just delivering academic results
Schools should develop their pupils’ characters and
encourage good values in its students.
Schools should focus on delivering academically and not try
to shape a student’s character.
*Survey of 1,001 parents conducted July-August 2013
Centre Reports:
Schools of Virtue

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The Call for Character - Aidan Thompson, Jubilee Centre for Character and Virtues

  • 1. The Call for Character Aidan Thompson, Centre Manager, Jubilee Centre for Character and Virtues
  • 2. ‘Character is a set of personal traits that produce specific moral emotions, inform motivation and guide conduct. Character education is an umbrella term for all explicit and implicit educational activities that help young people develop positive personal strengths called virtues.’ (Jubilee Centre, 2012)
  • 3. A Framework for Character Education in Schools Character is educable and its progress can be measured holistically, not only through self reports but also more objective research methods; Character is important: it contributes to human and societal flourishing; Character promotes democratic citizenship; Character empowers students and is liberating. Jubilee Centre for Character and Virtues (2013) A Framework for Character Education in Schools. Birmingham: University of Birmingham. Available at: http://jubileecentre.ac.uk/userfiles/jubileecentre/pdf/character- education/Framework%20for%20Character%20Education.pdf
  • 4. A Framework for Character Education in Schools The virtues which make up character enable us to enjoy rewarding and productive lives; especially gratitude; Character is the foundation for improved attainment, better behaviour and increased employability; Character should be developed in partnership with parents, employers and other community organisations. Jubilee Centre for Character and Virtues (2013) A Framework for Character Education in Schools. Birmingham: University of Birmingham. Available at: http://jubileecentre.ac.uk/userfiles/jubileecentre/pdf/character- education/Framework%20for%20Character%20Education.pdf
  • 5.
  • 6. Nicky Morgan MP, Secretary of State for Education “Character education is part of our core mission to deliver real social justice by giving all children, regardless of background, the chance to fulfil their potential and achieve their high aspirations. There is already inspirational activity taking place in schools I visit across the country, and I encourage more schools, colleges and charities to get involved in social action projects.” Speech given by Nicky Morgan MP at a Jubilee Centre & Step Up to Serve event for Headteachers on 8th June 2015
  • 7. CBI Statement: Don’t Forget to Teach Character The next government should require schools and colleges to work towards a broader set of outcomes, which prioritise academic progress and the development of ‘character’. John Cridland CBE (Director-General) Confederation of British Industry August 2014 Confederation of British Industry (2014) Don’t forget to teach character. [online] Available at: http://www.cbi.org.uk/media-centre/news-articles/2014/08/dont-forget-to-teach-character/
  • 8. [ ] [ ] Jubilee Centre Parents Survey 84% of parents believe that it is a teacher’s role to encourage good morals and values in their students Nearly nine-in-ten parents think that schools have a wider role to play than just delivering academic results Schools should develop their pupils’ characters and encourage good values in its students. Schools should focus on delivering academically and not try to shape a student’s character. *Survey of 1,001 parents conducted July-August 2013
  • 9.