Qualitative and quantitative evaluation of the UNICEF Montenegro awareness-raising campaign "It's about ability" - 2012 - UNICEF Montenegro and Ipsos Strategic Marketing

1. It’s about ability
2012

2. Table of contents
• Methodology
• Attitudes towards Unicef
• Knowledge about Paralympic games and Special Olympics games
• Interaction with children with disabilities
• Inclusion of children with disabilities
• Attitudes of citizens towards Day care centers and small group homes
• Visibility of campaign „It’s about abilities“
• TV campaign
• Key events realized during the campaign
• Campaign image
• Social distance towards children with disabilities
• Positive changes in attitudes towards children with disabilities
• Summary
2

3. Methodology
 Ad hoc face-to-face survey with interviewing performed at respondents’ home
• Data collected on representative sample for population of Montenegro citizens aged 18 and more
• Target population size is 474 655
• Sample size is 1206 (with 152 sampling points)
 Sample type is stratified 3-staged probability sample with sampling stages:
 Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size)
 Households by random route technique starting from the given addresses (SRSWoR)
 Households member with same probability (SRSWoR) – Kish scheme
 Stratification is done according to:
 Type of settlement – urban/rural
 Four geo-economical regions
 Post stratification is performed regarding: gender, age, type of settlement, geo-economical region
 Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and
consistency control of collected data is performed in 100%
• Data collection is performed from 15th to 20th December 2012
• 95% confidence interval for incidence of 5% is +/- 1.2%
• 95% confidence interval for incidence of 20% is +/- 2.2%
• 95% confidence interval for incidence of 50% is +/- 2.8%
3

4. Male
49%
Sex
Female
51%
Sample
18-29
23%
30-39
19%
Age
40-49
17%
50-64
27%
65+
14%
Elementary
20%
school or less
High school
60%
Education
Higher school,
21%
faculty or more
Podgorica
33%
Coast
18%
North-wes
Stratum
30%
East
20%
Urban
64%
Type of
Other
settlem ent
36%
4

5. Knowledge about Paralympic
games and Special Olympic
games

6. Knowledge about Paralympic games
Have you heard about Paralympic games? Who participates in Paralympic games?
No, I
haven't
heard Persons / athletes with invalidity 35%
28% Persons with handicap / athletes 16%
Persons / athletes with disabilities 11%
Persons / athletes with special needs 10%
Children with disabilities 7%
Children with special needs 6%
Persons with disabilities / defects /
3%
disorders
Children with invalidity 3%
Paraplegics / paralyzed 2%
Children with handicap 1%
Yes, I've Other answers 2%
heard Don't know / Refuse to answer 7%
72%
Base: Those who have heard about Paralympic games (72% of target
Base: Total target population population)
Have you heard about Paralympic games? Who participates in Paralympic games?
6

7. Knowledge about Paralympic games
Do you know what year the last Paralympic Do you know in which city they were organized?
games were organized?
1990 0%
London 38% of all Montenegro citizens 53%
2000 0%
2009 0%
2010 0% Other answers 1%
2011 3%
2012 43% of all Montenegro citizens 60% Don't know / refuse
46%
to answer
Don't know /
37%
Refuse to answer
Base: Those who have heard of Paralympic games (72% of target population)
Do you know what year the last Paralympic games were organized? Do you know in which city they were organized?
7

8. Knowledge about participation of Montenegro on Paralympic games
Have you noticed on TV, read in newspaper or on
Did Montenegro participate on the last
Internet any news about results of our athletes in the
Paralympic games?
last Paralympic games?
Baza: Those who have heard of Paralympic games and know that
Base: Those who have heard of Paralympic games (72% of target
Montenegro participated in the last Paralympic games (57% of target
population)
population)
Don't know
Don't know No, didn't
/ don't
17% participate
remember
4% No
1%
30%
(39% of all
(57% of all Montenegro
Montenegro citizens) Yes, citizens)
participated Yes
79% 69%
8

9. Knowledge about Special Olympic games
Have you heard about Special Olympic games? Who participates in Special Olympic games?
Yes, I've
heard Persons / athletes with invalidity 16%
22%
Children with special needs 12%
Children with disabilities 12%
Persons with handicap / athletes 10%
Persons / athletes with special needs 9%
Persons with intellectual / psychological
7%
disturbances
No, I Persons / athletes with disabilities 7%
Persons with disabilities / defects /
haven't disorders
4%
heard Other answers 2%
78%
Don't know / refuse to answer 20%
Base: Those who have heard of Special Olympic games (22% of target
Base: Total target population population)
Have you heard about Special Olympic games? Who participates in Special Olympic games?
9

10. Knowledge about Special Olympic games
Do you know what year the last Special Olympic Do you know in which city they were organized?
games were organized?
1995 0% London 19%
2010 1%
Athens 2% 9%
2011 1.7% 8%
Other answers 4%
2012 24%
Don't know / refuse
Don't know / 68%
68% to answer
refuse to answer
Base: Those who have heard of Special Olympic games (22% of target population)
Do you know what year the last Special Olympic games were organized? Do you know in which city they were organized?
10

11. Knowledge about participation of Montenegro on Special Olympic
games
Did Montenegro participate on the last Special Have you noticed on TV, read in newspaper or on
Olympic games? Internet any news about results of our athletes in the
last Special Olympic games?
Base: Those who have heard of Special Olympic games and know that
Base: Those who have heard of Special Olympic games (22% of target
Montenegro participated in the last Special Olympic games (9% of target
population)
population)
No, didn't Don’t
participated know /
17% refuse to
answer
Don’t know / 5%
refuse to No
answer 40%
43%
(9% of all (5% of all
Montenegro Montenegro
Yes, citizens)
citizens) participated Yes
40% 55%
11

12. Knowledge about Paralympic and Special Olympic games
 72% of Montenegrin citizens claim to have heard about Paralympic games and almost all of them
recognize persons with disabilities as participants in these games, of whom 17% (12% of total
population) state that children with disabilities are participants in Paralympic games.
 Further on, of all citizens who claim to have heard about Paralympic games, 60% know that the
last games were organized in 2012 (43% of all citizens of Montenegro), while 53% of the citizens
state that they were organized in London (38% of all citizens of Montenegro). 79% of all citizens
who claim to have heard about Paralympic games know that Montenegro participated in these
games (57% of all citizens of Montenegro), while 69% claim to have heard from media at least
some news about that (39% of all citizens of Montenegro).
 Regarding Special Olympic Games, situation is significantly different, since 22% of the citizens of
Montenegro state to have heard about these games. Of those who claim to have heard about
Special Olympic Games only 7% (1.5% of all citizens of Montenegro) specify absolutely correctly
who the participants in these games are. Nevertheless, it is worth mentioning that all citizens
who have heard about Special Olympic Games specify persons with disabilities as participants in
these games.
 Of all the citizens who claim to have heard about Special Olympic Games only 8% specify the
correct year when the last SOG were held ( 1.7% of all citizens of Montenegro), while 9% state
that the last Special Olympic Games were organized in Athens (2% of all citizens of Montenegro).
Further on, 9% of all citizens of Montenegro think that Montenegro participated on last SOG,
while 5% of all citizens of Montenegro claim to have heard from media at least some news about
that .
1

13. Interaction with children
with disabilities

14. A term most commonly used when it comes to children with disabilities -
Statistically significant difference on the level of 0.05 compared to
spontaneous responses August 2010.
Statistically significant difference on the level of 0.05 compared to
November 2011.
23%
Handicapped children 20%
19%
13%
17%
Children with special needs 27%
24%
28%
12%
Children with disability 4%
12%
12%
10%
Sick children 9%
3%
7%
7%
Children with developmental 19%
difficulties 20%
24%
6%
Poor, pathetic, unhappy 2%
0%
1%
3%
Children just like any other, there 0% Aug-10
is no difference 1%
3%
December 2010
Children with defect 1%
1% Nov-11
3%
Children with delayed 6% Dec-12
development 5%
3%
2%
Retarded children 2%
2%
2%
Multiple-choice; Base: Those who have heard of UNICEF (2011: 94% of target population; 2012: 95% of target
population)
Can you tell me which expression do you personally use most frequently for children whose physical, mental or sensory
abilities are below average abilities of children in their age? How would you call this group of children?
14

15. Do you know any child with disabilities, or someone (relative, friend,
acquaintance, etc..) whose child has problems of this kind?
% Yes % No
August 2010. 68 32
December 2010. 68 32
November 2011. 68 33
December 2012. 68 32
Base: Total target population
Do you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has
problems of this kind? 15

16. How often do you have contacts with children with disabilities?
13%
8%
Daily 17%
13%
5%
Several times a week 11%
10%
9%
4%
5%
Once a week 5%
6%
11%
14%
Several times a month 15%
18%
8%
8%
Once a month 13%
12%
10%
8%
Once in 2-3 months 12%
10% August 2010.
11%
8%
Once in 6 months 8% December 2010.
10%
11%
8% November 2011.
Once a year 9%
7%
12%
14% December 2012.
Less than once a year 6%
10%
10%
20%
I do not have any contact with children with disabilities 4%
4%
4%
0%
DK-REF
Base: Total target population
How often do you have contacts with children with disabilities?
16

17. Socializing with children with disabilities
% Yes - November 2011. % Yes - December 2012.
39 38
21 20
Have you ever socialized with any child / person with Has your child ever socialized with any child / person
disabilities? with disabilities?
Base: Total target population
Have you ever socialized with any child / person with disabilities?
Has your child ever socialized with any child / person with disabilities?
17

18. All things considered, how well are you informed about the children
Statistically significant difference on the level of 0.05 compared to
with disabilities? August 2010.
Statistically significant difference on the level of 0.05 compared to
7% November 2011.
I do not know anything
9%
about children with
8%
disabilities 9%
38%
I know very little about 32%
children with disabilities 27%
34%
44%
40%
Sum -
35%
43%
43%
I know something about 45%
children with disabilities 47%
45%
12%
14%
Sum +
16%
August 2010.
11%
9%
I know a lot about children
December 2010.
11%
with disabilities 11%
8% November 2011.
3%
I know very much about 3% December 2012.
children with disabilities 5%
3%
Base: Total target population 18
All things considered, how well are you informed about the children with disabilities?

19. In your opinion, among children aged up to 18 years, what percentage
Statistically significant difference on the level of 0.05 compared to
are the children with disabilities? August 2010.
Statistically significant difference on the level of 0.05 compared to
November 2011.
18%
20%
Up to 3% 23%
27%
16%
19%
3.1-5% 23%
22%
18%
25%
5.1-10% 18%
23%
13%
14%
August 2010.
10.1-20% 11%
12% December 2010.
6% November 2011.
6%
Over 20% 5% December 2012.
4%
30%
17%
DK-REF 20%
13%
Base: Total target population 19
In your opinion, among children aged up to 18 years, what percentage are the children with disabilities?

20. Do you think it is possible for a child with disabilities to become a
famous artist, businessman, successful politician or statesman in
Montenegro one day? Statistically significant difference on the level of 0.05 compared to
November 2011.
% Yes, it is possible % DK-REF % No, it is not possible
November 2011. 77 14
December 2012. 62 25
Base: Total target population
Do you think it is possible for a child with disabilities to become a famous artist, businessman, successful
politician or statesman in Montenegro one day? 20

21. Interaction with children with disabilities
 Similar to previous waves, great majority of the citizens (68%) know some child with disability or
parent of child with such or similar problems – no differences were recorded between 1st 2nd 3rd
and 4th wave. The differences also were not registered when it comes to percentage of the citizens
who socialized with children with disabilities or those who state that their children socialized with
such children.
 However, this wave records somewhat higher percentage of the citizens who state that they are
not informed about children with disabilities in comparison with the previous wave, of whom
higher percentage are the citizens aged 65+ years and those who finished only primary school or
less.
 In comparison with the period before the campaign “It’s about ability” percentage of the citizens
who think that in population of children up to 18 years of age there are up to 10% of children
with disabilities has increased significantly. Also, this wave records a significant decrease of the
citizens who are not able to assess the percentage of children with disabilities (from 30% in 2010
to 13% in 2012). When it comes to changes in comparison with the previous wave, this wave
records further trend of decrease of percentage of the citizens who are not sure about percentage
of the children with disabilities (from 20% in 2011 to 13% in 2012). Besides that, in comparison
with the previous year this wave registers significant increase of the citizens who think that, in
population of children up to 18 years there are between 5% and 10% of children with disabilities;
in this wave 23% of the citizens share this opinion, and in 2011 this opinion was shared by 18% of
the citizens.
 62% of the citizens of Montenegro think that child with disabilities could become a famous artist,
businessman, successful politician or statesman in Montenegro one day, which is by 15% less in
comparison with the wave conducted in November 2011.
2

22. Inclusion of children with disabilities

23. The attitude of society towards children with disabilities
% I don't agree % Indecisive % I agree
The state and society should do everything in their
power to ensure equal opportunities and chances for 1 9 90
children with disabilities, regardless of the costs.
Children with disabilities are equally valuable
2 8 90
members of society, as well as all other citizens.
The state and society are not able to significantly
help children with disabilities, no matter how much 56 21 23
they try and how much money they invest.
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement.
23

24. The state and society should do everything in their power to ensure equal
opportunities and chances for children with disabilities, regardless of the costs.
Statistically significant difference on the level of 0.05 compared to
November 2011.
% I don't agree % Indecisive % I agree
August 2010 4 4 92
December 2010 1 4 95
November 2011 2 4 94
December 2012 1 9 90
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 24

25. Children with disabilities are equally valuable members of society as all
other citizens. Statistically significant difference on the level of 0.05 compared to
August 2010.
% I don't agree % Indecisive % I agree
August 2010 11 16 74
December 2010 4 12 84
November 2011 1 6 92
December 2012 2 8 90
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 25

26. The state and society are not able to significantly help children with disabilities, no
matter how much they try and how much Statistically significantinvest.on the level of 0.05 compared to
money they difference
August 2010.
% I don't agree % Indecisive % I agree
August 2010 47 17 36
December 2010 63 15 22
November 2011 61 18 22
December 2012 56 21 23
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 26

27. The attitude of society towards children with disabilities – average
values
Statistically significant difference on the level of 0.05 compared to November 2011.
The state and society should do everything in their 4.52
power to ensure equal opportunities and chances
for children with disabilities, regardless of the
costs. 4.33
4.47
Children with disabilities are equally valuable
members of society, as well as all other citizens.
4.31
2.38
The state and society are not able to significantly
help children with disabilities, no matter how much
they try and how much money they invest. November 2011
2.50
December 2012
Average values; Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 27

28. Which of the following two statements is closer to your views?
Statistically significant difference on the level of 0.05 compared to
August 2010.
% Child with disabilities should primarily be adapted to life in society, with the help of family and the environment
% DK-REF
% Society and the environment in which the child lives should primarily be adapted to the child with disabilities, accepting all
their specificities
August 2010 28 72
December 2010 40 59
November 2011 36 63
December 2012 34 65
Base: Total target population
Which of the following two statements is closer to your views? 28

29. Which of the following statements is closer to your views?
Statistically significant difference on the level of 0.05 compared to
August 2010.
Statistically significant difference on the level of 0.05 compared to
November 2011.
% By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a
child with disabilities for life in society
% DK-REF
% By providing professional assistance and through special relation of society and institutions, it is possible to SOMEWHAT
enable a child with disabilities for life in society
% Regardless of professional assistance and special relationship of state and society, it is not possible TO MAKE ANY
SIGNIFICANT PROGRESS in enabling the children with disabilities for life in society.
August 2010 15 80 5
December 2010 21 71 7
November 2011 18 78 3
December 2012 19 69 9
Base: Total target population 29
Which of the following statements is closer to your views?

30. The attitude towards inclusive education
% I don’t agre % Indecisive % I agree
Montenegro currently has a lot of more important problems and many
more important issues than the adjustment of the regular school to the
needs of children with disabilities, creating new educational programs and 49 25 23
training teachers to work with these child
If children with disabilities attend classes in regular schools, this results in
the fact that teachers pay too much attention to them, and other children 25 38 32
are deprived a little bit.
For the development of the children with disabilities it is much better to
attend a specialized institution for education, than to go to regular schools. 26 34 37
Inclusion of children with disabilities in regular schools would contribute to
better understanding of these children by their peers. 9 17 71
It's good that children with disabilities attend regular schools, because in
this way, social skills and tolerance of other children are developed 11 19 67
If children with disabilities attend classes in regular schools, it has positive
influence on their development. 10 16 71
Even when children with disabilities go through their education, they have
less chances to get a job than the other citizens of the same level of 10 20 68
education.
Schools in Montenegro are not built to be accessible to children with
disabilities, and architectural adaptation of institutions to the needs of
these children should be one of the most important tasks of the state and 5 23 68
society.
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 30

31. Please evaluate to what extent you agree with each of the statements - I
agree ( 4 + 5 )
74%
Schools in Montenegro are not built to be accessible to children with
80%
disabilities, and architectural adaptation of institutions to the needs of these
68%
children should be one of the most important tasks of the state and society.
68%
66%
Inclusion of children with disabilities in regular schools would contribute to 66%
better understanding of these children by their peers 65%
71%
64%
Even when children with disabilities go through their education, they have
69%
less chances to get a job than the other citizens of the same level of
67%
education.
68%
59%
It's good that children with disabilities attend regular schools, because in this 64%
way, social skills and tolerance of other children are developed 66%
67%
57%
If children with disabilities attend classes in regular schools, it has positive 64%
influence on their development. 66%
71%
50%
For the development of the children with disabilities it is much better to 45%
attend a specialized institution for education, than to go to regular schools. 42%
37%
41%
If children with disabilities attend classes in regular schools, this results in the
41%
fact that teachers pay too much attention to them, and other children are August 2010
34%
deprived a little bit.
32% December 2010
Montenegro currently has a lot of more important problems and many more 17% November 2011
important issues than the adjustment of the regular school to the needs of 20%
December 2012
children with disabilities, creating new educational programs and training 20%
teachers to work with these child 23%
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 31

32. Please evaluate to what extent you agree with each of the statements – I
don’t agree ( 1 + 2 )
Montenegro currently has a lot of more important problems and 63%
many more important issues than the adjustment of the regular 64%
school to the needs of children with disabilities, creating new 53%
educational programs and training teachers to work with these child 49%
24%
If children with disabilities attend classes in regular schools, this
24%
results in the fact that teachers pay too much attention to them,
26%
and other children are deprived a little bit. 25%
23%
For the development of the children with disabilities it is much
27%
better to attend a specialized institution for education, than to go to
19%
regular schools. 26%
18%
If children with disabilities attend classes in regular schools, it has 14%
positive influence on their development. 12%
10%
18%
It's good that children with disabilities attend regular schools,
14%
because in this way, social skills and tolerance of other children are
10%
developed 11%
12%
Even when children with disabilities go through their education,
8%
they have less chances to get a job than the other citizens of the 9%
same level of education. 10%
11% August 2010
Inclusion of children with disabilities in regular schools would 9%
contribute to better understanding of these children by their peers. 7% December 2010
9%
Schools in Montenegro are not built to be accessible to children November 2011
7%
with disabilities, and architectural adaptation of institutions to the 5% December 2012
needs of these children should be one of the most important tasks 4%
of the state and society. 5%
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 32

33. Please evaluate to what extent you agree with each of the statements? –
Statistically significant difference on the level of 0.05 compared to
Average values November 2011.
August 2010 December 2010 November 2011 December 2012
Schools in Montenegro are not built to be accessible to children with 3.91
disabilities, and architectural adaptation of institutions to the needs of 4.02
these children should be one of the most important tasks of the state 3.96
and society. 3.91
3.54
If children with disabilities attend classes in regular schools, it has 3.73
positive influence on their development. 3.81
3.91
3.60
It's good that children with disabilities attend regular schools, because in 3.69
this way, social skills and tolerance of other children are developed 3.79
3.82
Even when children with disabilities go through their education, they 3.71
3.74
have less chances to get a job than the other citizens of the same level of
3.87
education. 3.79
3.65
Inclusion of children with disabilities in regular schools would contribute 3.67
to better understanding of these children by their peers. 3.72
3.78
For the development of the children with disabilities it is much better to 3.43
attend a specialized institution for education, than to go to regular 3.33
3.36
schools. 3.21
If children with disabilities attend classes in regular schools, this results 3.24
3.16
in the fact that teachers pay too much attention to them, and other
3.08
children are deprived a little bit. 3.07
Montenegro currently has a lot of more important problems and many 2.35
more important issues than the adjustment of the regular school to the 2.35
needs of children with disabilities, creating new educational programs 2.45
2.59
and training teachers to work with these child
Average values; Base: Total target population 33
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.

34. Please evaluate to what extent you agree with each of the statements?
% I don’t agre % Indecisive % I agree
In families where a child with disabilities is growing up, other children
are usually neglected. 25 35 39
For children with disabilities it is better to stay in special institutions,
than to live in their families, because these institutions have experts 39 25 36
who are specially trained to work with them
Parents of children with disabilities often take too patronizing attitude
towards their child, which leads to isolation of that child from other 11 38 51
children.
If a child with disabilities is left without parental care, it is better to put it
in a sustainer family than in a home. 9 32 58
I feel sorry for families with a child with disabilities, because they are
victims of unfortunate circumstances. 18 22 60
Parents who are raising children with disabilities, usually have to
dedicate their life to them completely. 6 19 74
Other children, who are growing up in families with children with
disabilities, learn to be more attentive and more tolerant. 2 16 81
Families of children with disabilities cannot be expected to overcome all
the challenges alone, they must be supported by the wider society. 4 15 80
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 34

35. Please evaluate to what extent you agree with each of the statements? (4+5)
Families of children with disabilities cannot be expected to 84%
85%
overcome all the challenges alone, they must be supported by
84%
the wider society. 80%
80%
Other children, who are growing up in families with children 84%
with disabilities, learn to be more attentive and more tolerant. 77%
81%
77%
Parents who are raising children with disabilities, usually have to 73%
dedicate their life to them completely. 66%
74%
76%
I feel sorry for families with a child with disabilities, because 68%
they are victims of unfortunate circumstances. 53%
60%
Parents of children with disabilities often take too patronizing 62%
59%
attitude towards their child, which leads to isolation of that child
53%
from other children. 51%
51%
If a child with disabilities is left without parental care, it is better 52%
to put it in a sustainer family than in a home. 53%
58%
For children with disabilities it is better to stay in special 46%
institutions, than to live in their families, because these 40% Avg 2010
institutions have experts who are specially trained to work with 35% Dec 2010
them 36%
43% November 2011
In families where a child with disabilities is growing up, other 40% December 2012
children are usually neglected. 33%
Base: Total target population 39%
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 35

36. Please evaluate to what extent you agree with each of the statements – I
don’t agree ( 1 + 2 )
For children with disabilities it is better to stay in special institutions, 29%
34%
than to live in their families, because these institutions have experts
38%
who are specially trained to work with them 39%
22%
In families where a child with disabilities is growing up, other children 31%
are usually neglected. 28%
25%
18%
If a child with disabilities is left without parental care, it is better to put 14%
it in a sustainer family than in a home. 15%
9%
Parents of children with disabilities often take too patronizing attitude 12%
14%
towards their child, which leads to isolation of that child from other
11%
children. 11%
7%
I feel sorry for families with a child with disabilities, because they are 14%
victims of unfortunate circumstances 20%
18%
6%
Families of children with disabilities cannot be expected to overcome all 3%
the challenges alone, they must be supported by the wider society. 4%
4% August 2010
6%
Parents who are raising children with disabilities, usually have to 7% December 2010
dedicate their life to them completely. 10%
6% November 2011
5% December 2012
Other children, who are growing up in families with children with 4%
disabilities, learn to be more attentive and more tolerant. 4%
2%
Base: Total target population
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement
with each of the read statement. 36

37. Please evaluate to what extent you agree with each of the statements
Statistically significant difference on the level of 0.05 compared to
November 2011.
August 2010 December 2010 November 2011 December 2012
For children with disabilities it is better to stay in special 3.30
institutions, than to live in their families, because these 3.00
institutions have experts who are specially trained to work with 2.95
them 2.93
3.90
Other children, who are growing up in families with children 4.00
with disabilities, learn to be more attentive and more tolerant. 3.93
4.02
3.90
Parents who are raising children with disabilities, usually have to 3.80
dedicate their life to them completely. 3.71
3.94
3.50
If a child with disabilities is left without parental care, it is better 3.50
to put him/her in a foster family than in institution. 3.51
3.70
4.00
I feel sorry for families with a child with disabilities, because they 3.70
are victims of unfortunate circumstances. 3.45
3.62
Families of children with disabilities cannot be expected to 4.10
overcome all the challenges alone, they must be supported by 4.10
4.13
the wider society. 4.13
3.30
In families where a child with disabilities is growing up, other 3.10
children are usually neglected. 3.05
3.18
Parents of children with disabilities often take too patronizing 3.70
3.50
attitude towards their child, which leads to isolation of that
3.50
child from other children. 3.52
Average values; Base: Total target population 37
On a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.

38. In your opinion, should the state provide financial support for families of
children with disabilities?
Statistically significant difference on the level of 0.05 compared to
August 2010.
% Yes % DK-REF % No
August 2010 97 3
1
December 2010 89 8 4
November 2011 93 5 2
December 2012 94 42
Base: Total target population
In your opinion, should the state provide financial support for families of children with disabilities?
38

39. Statistically significant difference on the level of 0.05 compared to
Rights of children in Montenegro August 2010.
Statistically significant difference on the level of 0.05 compared to
November 2011.
% The rights of children with disabilities are respected to a lesser extent than the rights of other
children are
% DK-Ref
% The rights of children with disabilities are respected equally as the rights of other children are
% The rights of children with disabilities are respected to a greater extent than the rights of other
children are
August 2010 40 51 10
December 2010 43 44 13
November 2011 47 41 12
December 2012 48 41 11
Base: Total target population
In your opinion, are the rights of children with disabilities are respected more, the same or less than the rights
of other children? 39

40. Inclusion of children with disabilities
 Nine out of ten citizens of Montenegro think that the state and society should do
everything in their power to ensure equal opportunities and chances for children with
disabilities, regardless of the costs. Nevertheless, this is by 4 percentage points less than
in previous wave, which is statistically significant on the level of 0.05. However, if
observed relative to beginning of campaign, this difference is not statistically significant.
 In comparison with the previous wave percentage of the citizens who think that children
with disabilities are equally valuable members of society, as well as all other citizens has
not changed significantly, but in comparison with the period preceding the campaign
„It’s about Ability“ an increase of 16 percentage points was recorded, which is
statistically significant on the level of 0.05 (this wave records 90% of the citizens who
think so, and in 2010- 74% of the citizens).
 56% of Montenegrin citizens think that the state and society are able to significantly
help children with disabilities, which is by 9% above the level recorded in the period
before the campaign „It’s about ability“.
 This wave records significant increase of the citizens (9%) who think that regardless of
professional assistance and special relationship of state and society, it is not possible
TO MAKE ANY SIGNIFICANT PROGRESS in enabling the children with disabilities for life
in society in comparison with the last wave (3%).
4

41. Inclusion of children with disabilities
 Seven out of ten citizens of Montenegro (71%) think that Inclusion of children with
disabilities in regular schools would contribute to better understanding of these
children by their peers, which is a significant increase in comparison with the previous
wave in 2011, when this opinion was shared by 65% of the citizens. There is also a
significant increase of the citizens who think that for the development of the children
with disabilities it is much better to attend a specialized institution for education, than
to go to regular schools (from 19% in 2011 to 26% in 2012).
 Opinions on whether it is better for children with disabilities to stay in specialized
institutions or own families are divided – it is important that institutionalization is
supported by 10% less citizens than in the period preceding the campaign “It’s about
Ability” (in 2010, 46% of the citizens supported institutionalization, while this wave
records 36% of the citizens who do the same).
 Majority of the citizens (80%) think that families of children with disabilities cannot be
expected to overcome all the challenges alone, they must be supported by the wider
society. If we study in more detail the perception of these families we will see that 74%
of the citizens think that parents who are raising children with disabilities, usually have
to dedicate their life to them completely (8% more than in the previous wave).
Percentage of the citizens who think that in families where a child with disabilities is
growing up, other children are usually neglected has increased by 6%.
4

42. ATTITUDES OF THE CITIZENS
TOWARDS DAY CARE CENTERS
AND SMALL GROUP HOMES

43. Do you know what Day care centers for children with disabilities are?
% Yes % DK-REF % No
November 2011. 57 41
December 2012. 57 42
Base: Total target population
Do you know what Day care centers for children with disabilities are? 43

44. Day care centers for children with disabilities
In day care centers, children with disabilities daily
participate in various educational and creative activities
which stimulate their development, and they are
organized by professionals of various profiles.
Children stay in day care centers for several hours a day,
which allows their parents to be employed or to do some
household chores during that time. In this way help is
extended to parents of children with disabilities, and
separation of these children from their families is
prevented.
By creating a network of day care centers, which will cover
every municipality in Montenegro, separation of children
with disabilities from their families will be prevented, and
number of institutionalized children will be reduced.
44

45. Is it necessary to open a day care center for children with disabilities in
your town?
% Yes % DK - REF % No
November 2011. 85 14
December 2012. 88 11
Base: Total target population
Is it necessary to open a day care center for children with disabilities in your town?
45

46. And would you personally object to opening of a day care center for
children with disabilities in your town?
% Yes % DK - REF % No
November 2011. 2 96
December 2012. 3 96
Base: Total target population
And would you personally object to opening of a day care center for children with disabilities in your town?
46

47. And would you personally have something against opening Day center
for children with disabilities in your neighborhood?
% Yes % DK - REF % No
November 2011. 3 94
December 2012. 5 93
Base: Total target population
And would you personally have something against opening Day center for children with disabilities in your
neighborhood? 47

48. Day care centers
Citizens who think that it
is necessary to open a
day care center for 88
children with disabilities
in their town
Citizens who wouldn't
mind if a day care center
for children with 93
disabilities were opened
in their neighborhood
Citizens who wouldn't
mind if a day care center
for children with 96
disabilities were opened
in their town
Base: Total target population
Is it necessary to open a day care center for children with disabilities in your town?
And would you personally object to opening of a day care center for children with disabilities in your town?
And would you personally have something against opening Day center for children with disabilities in your
neighborhood?
48

49. Do you know what small group homes for children with disabilities are?
% Yes % DK - REF % No
November 2011. 34 66
December 2012. 33 66
Base: Total target population
Do you know what small group homes for children with disabilities are? 49

50. Small group homes for children with disabilities
Small group homes imitate family environment and they
represent an alternative for children who are
institutionalized, but not a replacement for right of a child
to live in family.
Therefore, small group homes are temporary
accommodation until conditions arise to return the child to
his biological family; to find a foster family for the child; to
adopt the child or prepare him for independent life.
In one small group home a maximum of five children are
accommodated, together with experts who give them love
and professional help for proper growth and development
in the atmosphere which imitates family environment.
5

51. Is it necessary to open a small group home for children with disabilities
in your town?
% Yes % DK - REF % No
November 2011. 79 21
December 2012. 78 21
Base: Total target population
Is it necessary to open a small group home for children with disabilities in your town?
51

52. Would you personally mind if a small group home for children with
disabilities were opened in your town?
% Yes % DK - REF % No
November 2011. 2 97
December 2012. 4 96
Base: Total target population
Would you personally mind if a small group home for children with disabilities were opened in your town?
52

53. Would you personally mind if a small group home for children with
disabilities were opened in your immediate neighborhood?
Statistically significant difference on the level of 0.05 compared to
November 2011.
% Yes % DK - REF % No
November 2011. 3 96
December 2012. 7 93
Base: Total target population
Would you personally mind if a small group home for children with disabilities were opened in your immediate
neighborhood? 53

54. Small group home
Citizens who think that it
is necessary to open a
small group home for 78
children with disabilities
in their town
Citizens who wouldn't
mind it if small group
home for children with 93
disabilities were opened
in their neighborhood
Citizens who wouldn't
mind it if small group
home for children with 96
disabilities were opened
in their town
Base: Total target population
Is it necessary to open a small group home for children with disabilities in your town?
Would you personally mind if a small group home for children with disabilities were opened in your town?
Would you personally mind if a small group home for children with disabilities were opened in your immediate
neighborhood?
54