The Telegraph's London 2012 Strategy

2,134 views

Published on

Jacquelin Mangay, Olympics Editor of The Daily Telegraph reveals their coverage strategy and who to contact.

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,134
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Telegraph's London 2012 Strategy

  1. OLYMPIC & PARALYMPIC GAMES ONCE IN A LIFETIME OPPORTUNITYOLYMPICAND PARALYMPICGAMES
  2. Unique scaleOLYMPICAND PARALYMPICGAMES
  3. Telegraph Olympic Audience Segmentation Great Britain London Games TimeOLYMPICAND PARALYMPICGAMES
  4. Standing out from the crowdOLYMPICAND PARALYMPICGAMES
  5. All Star line upOLYMPICAND PARALYMPICGAMES
  6. Mass awareness opportunity • The focus on the Telegraph during the Olympic and Paralympic Games will be remarkable. • For major events such as the Olympic & Paralympic Games, broadsheet newspapers remain the favoured collectible keepsake. • The opportunity exists for brands to take a leading role in positioning themselves around the Telegraph’s Olympic & Paralympic coverage in 2012.OLYMPICAND PARALYMPICGAMES
  7. Major events add greater scale: Royal Wedding +117% traffic YOY +20% circulationOLYMPICAND PARALYMPICGAMES
  8. Full calendar of editorial specialsOLYMPICAND PARALYMPICGAMES
  9. Timeline of new editorial productsWave of public excitementOLYMPICAND PARALYMPICGAMES
  10. Commemorative issuesCelebrate the eventOLYMPICAND PARALYMPICGAMESOLYMPICAND PARALYMPICGAMES
  11. Digital challengeOLYMPICAND PARALYMPICGAMES
  12. Telegraph Contacts Olympics Editor – jacquelin.magnay@telegraph.co.uk Olympics content planner – andrew.fifield@telegraph.co.uk Digital Olympics Editor – chei.amlani@telegraph.co.uk Head of Sport Sponsorship – ben.dunn@telegraph.co.ukOLYMPICAND PARALYMPICGAMES

×