Presentation on swot

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  • 1. Presented bySANJAY GUPTASANJIT THAPA
  • 2. SWOT analysis  A widely used framework for organizing and using data and information gained from situation analysis  One of the most effective tools in the analysis of environmental data and information  A SWOT analysis generates information that is helpful in matching an organization’s or a group’s goals, programs, and capacities to the social environment in which they operate
  • 3. Cont………  It is an instrument within strategic planning  Encompasses both internal and external environments
  • 4. SWOT• Factors affecting an organization can usually be classified as:• Internal factors – Strengths (S) – Weaknesses (W) Strengths Weaknesses• External factors – Opportunities (O) – Threats (T) Opportunities Threats
  • 5. SWOT: internal factors Strengths  Positive tangible and intangible attributes, internal to an organization. They are within the organization’s control  Beneficial aspect of the organization or the capabilities of an organization, which includes human competencies, process capabilities. Financial resources, product and services, customer goodwill and brand loyalty
  • 6. SWOT: internal factors  Strength are good for the company to take competitive advantage from the market.  Strengths are important to provide extra energy to compete in the market is relation to the competitors
  • 7. SWOT: internal factors cont.... Example – Well-know brand name – Lower cost ( raw materials or process) – Better marketing skill – Committed employee – Price, value, quality
  • 8. SWOT: internal factorsWeakness Weakness arise due to a lack of important skills and expertise, physical and weak competitive capabilities in key areas Factors that are within an organization’s control that detract from its ability to attain the core goal. In which areas might the organization improve? Characteristic that place the firm at a disadvantage relative to others.
  • 9. SWOT: internal factors cont....  Detract the organization from its ability to attain the core goal and influence its growth  Weakness are the factors which do not meet the standards we feel they should meet, however weakness are controllable. The must be minimized and eliminated
  • 10. SWOT: internal factors cont.... Examples  Limited distribution  Higher cost  Out of date product / technology  Poor marketing skill  Limited management skills
  • 11. SWOT: external factors Opportunities  Opportunity is a situation where a company will gain something by planning and exploiting its resources strategically  Arise when an organization can take benefit of conditions in its environment to plan and execute strategic that enable it to become more profitable  Every firm has to use its internal resources strategically to get the opportunity from the external environment
  • 12. SWOT: external factors cont....  Chance to make greater profits in the environment –external attractive factor that represent the reason for an organization to exist and develop  Organization should be careful and recognize the opportunity may arise, opportunities may arise from market, competition, internet/ government/ technology
  • 13. SWOT: external factors cont.... Examples  Rapid market  Rival firms are complacent  Changing customer needs/wants  New users of product discover  Technology development and innovation  Market response to tactics, e.g., surprise
  • 14. SWOT: external factors cont.... Threats  Threats represent an unfavorable situation for a company restraining to compete and make profits  Situation arise when there is an increasing number of competing firms in the industry, slow pace of market growth, increasing bargaining power of the supplier or customers etc..
  • 15. SWOT: external factors cont....  External elements in the environment that could cause trouble for the business-external factors, beyond an organization control which could place the organization mission or operation at risk  Threats are uncontrollable, when a threat comes the stability and survival can ne at stake  Classify them by their “seriousness” and “probability of occurrence
  • 16. SWOT: external factors cont.... Examples  Entry of foreign competitors  Introduction of new substitute products  Product life cycle in decline  Increased government regulation  Political effects  New technologies, services, ideas
  • 17. The end