Social media 101

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Social media 101

  1. 1.
  2. 2. The Revolution<br />
  3. 3.
  4. 4.
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  7. 7. Who is on Facebook?<br />Fastest growing population segments:<br />Women: 26 - 34<br />Highest growth: Women over 55<br />
  8. 8. What You Lost<br />Anonymity – No hiding<br />Privacy – GPS, Foursquare, “check ins”, tracking<br />Elitism: Restricting Access, Old Boys Network<br />“The Shadows” – Transparency is here: What is done in secret will be shouted from the rooftops.<br />
  9. 9. Did You Know?<br />
  10. 10. Ok, soo…<br />The Revolution is here – like it or not<br />Question is: What do I do with the times I have been given to live in?<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Who Are You Connected To?<br />
  16. 16. Successful Social Media Marketing<br />1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?<br />
  17. 17. Successful Social Media Marketing<br />2: The “What”<br />Content<br />In the world of Social Media, CONTENT is KING.<br />
  18. 18. Successful Social Media Marketing<br />3: The “Who”<br />Network<br />Which platform works best? <br />Facebook?<br />Twitter?<br />YouTube?<br />Blog?<br />
  19. 19. Types of Marketing<br />Paid<br />Examples: Facebook or Google Ads<br />Campaigns<br />Pro: Target specific demographics, fast<br />Con: Expensive, not based on relationships<br />Organic<br />Owned/Earned<br />Dynamic conversations<br />Con: Time investment, creativity required, slow<br />Pro: Leverage word of mouth, relationship-based<br />
  20. 20. It’s a New World<br />
  21. 21. 3 C’s of Social Media Superstars<br />Content – Gets their attention<br />Connection<br />Engagement – LIVE interaction “I’ll be on at 10am to answer questions”<br />Conversion – What kind of bait are the fish biting on?<br />
  22. 22. Gaining Fans<br />
  23. 23.
  24. 24. How Powerful Is Social Media?<br />
  25. 25. Biggest Fear of Social Media<br />NEGATIVE COMMENTS<br />They were saying this about you anyway, at least now you know and can CHANGE.<br />Identify unknown bottlenecks to growth – turn negatives into positives<br />Don’t stifle complainers<br />It builds credibility if you let them talk about problems<br />You will be authentic instead of “slick”<br />
  26. 26. Social Media Lifestyle<br />10 Characteristics of a Social Media Star<br />
  27. 27. Humility – Don’t brag or boast<br />#1<br />
  28. 28. #2<br />Passion – If you’re not excited about your product or service, find something you are excited about.<br />
  29. 29. #3: Be Inclusive<br />Recommend and endorse peers<br />
  30. 30. #4: Be Engaging<br />Care deeply about your customers<br />If you are just using them to serve your own needs, that will come across<br />
  31. 31. #5: Niche Knowledge<br />Be willing to answer questions<br />Share knowledge<br />
  32. 32. #6: Prolific Content Producer<br />If you can’t do it, find someone who can help you produce interesting, compelling content<br />
  33. 33. #7: Add Value<br />It’s not about YOU<br />Think about how to GIVE people something every day, even if they haven’t purchased from you yet<br />
  34. 34. #8: Be Consistent<br />If you post 10 things at 1am and then don’t post again for a week, you will lose your audience<br />
  35. 35. #9: Be a Leader<br />Social Media is about INFLUENCE<br />“He that believeth he leadeth and hath no one following him is only taking a walk.”<br />Be like a Shepherd<br />Protect<br />Provide<br />Encourage<br />Challenge<br />
  36. 36. #10: Has a Proven Track Record<br />People recommend them<br />People buy from people they:<br />Know<br />Like<br />Trust<br />
  37. 37. Most Valuable Service<br />We are on INFORMATION OVERLOAD<br />Help people sort through the noise<br />Word of Mouth<br />Relationships<br />Trust<br />
  38. 38. Mobile Marketing<br />250 million active users accessing Facebook through their mobile devices.<br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />Next Big Trend: Access to your PHONE<br />Web<br />Text<br />Social Networks<br />

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