SlideShare a Scribd company logo

Social media 101

•Download as PPTX, PDF•
•
Ulibarri Communications
Ulibarri Communications
BusinessTechnology
1 of 38
The Revolution
Who is on Facebook? Fastest growing population segments: Women: 26 - 34 Highest growth: Women over 55
What You Lost Anonymity – No hiding Privacy – GPS, Foursquare, “check ins”, tracking Elitism: Restricting Access, Old Boys Network “The Shadows” – Transparency is here: What is done in secret will be shouted from the rooftops.
Did You Know?
Ok, soo… The Revolution is here – like it or not Question is: What do I do with the times I have been given to live in?
Who Are You Connected To?
Successful Social Media Marketing 1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?
Successful Social Media Marketing 2: The “What” Content In the world of Social Media, CONTENT is KING.
Successful Social Media Marketing 3: The “Who” Network Which platform works best? Facebook? Twitter? YouTube? Blog?
Types of Marketing Paid Examples: Facebook or Google Ads Campaigns Pro: Target specific demographics, fast Con: Expensive, not based on relationships Organic Owned/Earned Dynamic conversations Con: Time investment, creativity required, slow Pro: Leverage word of mouth, relationship-based
It’s a New World
3 C’s of Social Media Superstars Content – Gets their attention Connection Engagement – LIVE interaction “I’ll be on at 10am to answer questions” Conversion – What kind of bait are the fish biting on?
Gaining Fans
How Powerful Is Social Media?
Biggest Fear of Social Media NEGATIVE COMMENTS They were saying this about you anyway, at least now you know and can CHANGE. Identify unknown bottlenecks to growth – turn negatives into positives Don’t stifle complainers It builds credibility if you let them talk about problems You will be authentic instead of “slick”
Social Media Lifestyle 10 Characteristics of a Social Media Star
Humility – Don’t brag or boast #1
#2 Passion – If you’re not excited about your product or service, find something you are excited about.
#3: Be Inclusive Recommend and endorse peers
#4: Be Engaging Care deeply about your customers If you are just using them to serve your own needs, that will come across
#5: Niche Knowledge Be willing to answer questions Share knowledge
#6: Prolific Content Producer If you can’t do it, find someone who can help you produce interesting, compelling content
#7: Add Value It’s not about YOU Think about how to GIVE people something every day, even if they haven’t purchased from you yet
#8: Be Consistent If you post 10 things at 1am and then don’t post again for a week, you will lose your audience
#9: Be a Leader Social Media is about INFLUENCE “He that believeth he leadeth and hath no one following him is only taking a walk.” Be like a Shepherd Protect Provide Encourage Challenge
#10: Has a Proven Track Record People recommend them People buy from people they: Know Like Trust
Most Valuable Service We are on INFORMATION OVERLOAD Help people sort through the noise Word of Mouth Relationships Trust
Mobile Marketing 250 million active users accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Next Big Trend: Access to your PHONE Web Text Social Networks

Recommended

Using Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsUsing Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsWax Marketing, Inc.
 
How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
How to Nurture and Grow Your Community - Shane Dallas and Natalie DiscalaHow to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
How to Nurture and Grow Your Community - Shane Dallas and Natalie DiscalaTBEX
 
Social Media for startups
Social Media for startupsSocial Media for startups
Social Media for startupsCity Unrulyversity
 
Doterra social media presentation
Doterra social media presentationDoterra social media presentation
Doterra social media presentationJohn Dye ( dyejo, inc. )
 
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015John Dye ( dyejo, inc. )
 
Ad socmed4writersviral
Ad socmed4writersviralAd socmed4writersviral
Ad socmed4writersviralJenny Hudson
 
Be More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsBe More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
 
AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
AnnounceMyMove.com webinar on Creating A Strategy for Social Media!AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
AnnounceMyMove.com webinar on Creating A Strategy for Social Media!mike parker
 

Recommended

Using Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsUsing Personas to Improve Pitching Results
Using Personas to Improve Pitching ResultsWax Marketing, Inc.
 
How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
How to Nurture and Grow Your Community - Shane Dallas and Natalie DiscalaHow to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
How to Nurture and Grow Your Community - Shane Dallas and Natalie DiscalaTBEX
 
Social Media for startups
Social Media for startupsSocial Media for startups
Social Media for startupsCity Unrulyversity
 
Doterra social media presentation
Doterra social media presentationDoterra social media presentation
Doterra social media presentationJohn Dye ( dyejo, inc. )
 
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015#Intersect presentation Intersect3.0 John Dye (dyejo) 2015
#Intersect presentation Intersect3.0 John Dye (dyejo) 2015John Dye ( dyejo, inc. )
 
Ad socmed4writersviral
Ad socmed4writersviralAd socmed4writersviral
Ad socmed4writersviralJenny Hudson
 
Be More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsBe More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
 
AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
AnnounceMyMove.com webinar on Creating A Strategy for Social Media!AnnounceMyMove.com webinar on Creating A Strategy for Social Media!
AnnounceMyMove.com webinar on Creating A Strategy for Social Media!mike parker
 
PR for startups
PR for startupsPR for startups
PR for startupsCity Unrulyversity
 
Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Real-Time OutSource
 
How Not to Sabotage Your Social Media Presence
How Not to Sabotage Your Social Media PresenceHow Not to Sabotage Your Social Media Presence
How Not to Sabotage Your Social Media PresenceJacqueline Morgan
 
Social Media for Career Growth
Social Media for Career GrowthSocial Media for Career Growth
Social Media for Career GrowthHeidi Miller
 
Public Relations via Social Media
Public Relations via Social MediaPublic Relations via Social Media
Public Relations via Social MediaJohn Hope-Johnstone (Cert. Internet Marketer)
 
You Are A Brand, Blog Indiana 2009
You Are A Brand, Blog Indiana 2009You Are A Brand, Blog Indiana 2009
You Are A Brand, Blog Indiana 2009Chuck Lasker
 
Leveraging Social Media in Home Design
Leveraging Social Media in Home DesignLeveraging Social Media in Home Design
Leveraging Social Media in Home DesignJess Wisloski
 
Communication for church administrators final
Communication for church administrators finalCommunication for church administrators final
Communication for church administrators finalDeanne Hullender
 
5 steps to success
5 steps to success5 steps to success
5 steps to successUltimate Epic Harmonious Moment
 
7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing Plan7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing PlanAliza Sherman
 
Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingZach Jory
 
AIMS Social Media Webinar
AIMS Social Media WebinarAIMS Social Media Webinar
AIMS Social Media WebinarBrendan Schneider
 
How to Create a Social Media Strategy
How to Create a Social Media StrategyHow to Create a Social Media Strategy
How to Create a Social Media StrategySam Benner
 
The most important metric you WON'T find in Facebook Insights
The most important metric you WON'T find in Facebook InsightsThe most important metric you WON'T find in Facebook Insights
The most important metric you WON'T find in Facebook InsightsRob Clark
 
UTRGV Departmental Social Media Best Practices
UTRGV Departmental Social Media Best PracticesUTRGV Departmental Social Media Best Practices
UTRGV Departmental Social Media Best PracticesAlex Garrido
 
Web 2.0 Expo Speech: Open Leadership
Web 2.0 Expo Speech: Open LeadershipWeb 2.0 Expo Speech: Open Leadership
Web 2.0 Expo Speech: Open LeadershipCharlene Li
 
6 networking strategies for the digital age
6 networking strategies for the digital age6 networking strategies for the digital age
6 networking strategies for the digital ageShannon McNicol
 
Social Media Listening
Social Media ListeningSocial Media Listening
Social Media ListeningLightBox Collaborative
 
Engaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherEngaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherKrista Neher
 
Top Social Media Questions and Answers
Top Social Media Questions and AnswersTop Social Media Questions and Answers
Top Social Media Questions and AnswersiWIllPublish.com
 
Social media 101
Social media 101Social media 101
Social media 101Ulibarri Communications
 
Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
 

More Related Content

What's hot

Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Real-Time OutSource
 
How Not to Sabotage Your Social Media Presence
How Not to Sabotage Your Social Media PresenceHow Not to Sabotage Your Social Media Presence
How Not to Sabotage Your Social Media PresenceJacqueline Morgan
 
Social Media for Career Growth
Social Media for Career GrowthSocial Media for Career Growth
Social Media for Career GrowthHeidi Miller
 
You Are A Brand, Blog Indiana 2009
You Are A Brand, Blog Indiana 2009You Are A Brand, Blog Indiana 2009
You Are A Brand, Blog Indiana 2009Chuck Lasker
 
Leveraging Social Media in Home Design
Leveraging Social Media in Home DesignLeveraging Social Media in Home Design
Leveraging Social Media in Home DesignJess Wisloski
 
Communication for church administrators final
Communication for church administrators finalCommunication for church administrators final
Communication for church administrators finalDeanne Hullender
 
7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing Plan7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing PlanAliza Sherman
 
Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingZach Jory
 
How to Create a Social Media Strategy
How to Create a Social Media StrategyHow to Create a Social Media Strategy
How to Create a Social Media StrategySam Benner
 
The most important metric you WON'T find in Facebook Insights
The most important metric you WON'T find in Facebook InsightsThe most important metric you WON'T find in Facebook Insights
The most important metric you WON'T find in Facebook InsightsRob Clark
 
UTRGV Departmental Social Media Best Practices
UTRGV Departmental Social Media Best PracticesUTRGV Departmental Social Media Best Practices
UTRGV Departmental Social Media Best PracticesAlex Garrido
 
Web 2.0 Expo Speech: Open Leadership
Web 2.0 Expo Speech: Open LeadershipWeb 2.0 Expo Speech: Open Leadership
Web 2.0 Expo Speech: Open LeadershipCharlene Li
 
6 networking strategies for the digital age
6 networking strategies for the digital age6 networking strategies for the digital age
6 networking strategies for the digital ageShannon McNicol
 
Engaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherEngaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherKrista Neher
 
Top Social Media Questions and Answers
Top Social Media Questions and AnswersTop Social Media Questions and Answers
Top Social Media Questions and AnswersiWIllPublish.com
 

What's hot (20)

PR for startups
PR for startupsPR for startups
PR for startups
 
Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing
 
How Not to Sabotage Your Social Media Presence
How Not to Sabotage Your Social Media PresenceHow Not to Sabotage Your Social Media Presence
How Not to Sabotage Your Social Media Presence
 
Social Media for Career Growth
Social Media for Career GrowthSocial Media for Career Growth
Social Media for Career Growth
 
Public Relations via Social Media
Public Relations via Social MediaPublic Relations via Social Media
Public Relations via Social Media
 
You Are A Brand, Blog Indiana 2009
You Are A Brand, Blog Indiana 2009You Are A Brand, Blog Indiana 2009
You Are A Brand, Blog Indiana 2009
 
Leveraging Social Media in Home Design
Leveraging Social Media in Home DesignLeveraging Social Media in Home Design
Leveraging Social Media in Home Design
 
Communication for church administrators final
Communication for church administrators finalCommunication for church administrators final
Communication for church administrators final
 
5 steps to success
5 steps to success5 steps to success
5 steps to success
 
7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing Plan7 Steps to a Social Media Marketing Plan
7 Steps to a Social Media Marketing Plan
 
Social media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond bloggingSocial media outreach. Leveraging social to go beyond blogging
Social media outreach. Leveraging social to go beyond blogging
 
AIMS Social Media Webinar
AIMS Social Media WebinarAIMS Social Media Webinar
AIMS Social Media Webinar
 
How to Create a Social Media Strategy
How to Create a Social Media StrategyHow to Create a Social Media Strategy
How to Create a Social Media Strategy
 
The most important metric you WON'T find in Facebook Insights
The most important metric you WON'T find in Facebook InsightsThe most important metric you WON'T find in Facebook Insights
The most important metric you WON'T find in Facebook Insights
 
UTRGV Departmental Social Media Best Practices
UTRGV Departmental Social Media Best PracticesUTRGV Departmental Social Media Best Practices
UTRGV Departmental Social Media Best Practices
 
Web 2.0 Expo Speech: Open Leadership
Web 2.0 Expo Speech: Open LeadershipWeb 2.0 Expo Speech: Open Leadership
Web 2.0 Expo Speech: Open Leadership
 
6 networking strategies for the digital age
6 networking strategies for the digital age6 networking strategies for the digital age
6 networking strategies for the digital age
 
Social Media Listening
Social Media ListeningSocial Media Listening
Social Media Listening
 
Engaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherEngaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista Neher
 
Top Social Media Questions and Answers
Top Social Media Questions and AnswersTop Social Media Questions and Answers
Top Social Media Questions and Answers
 

Similar to Social media 101

Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
Building a Global Netwok
Building a Global NetwokBuilding a Global Netwok
Building a Global Netwokrazorsocial
 
Increase Leads via Social Media (In 10 Minutes A Day)
Increase Leads via Social Media (In 10 Minutes A Day)Increase Leads via Social Media (In 10 Minutes A Day)
Increase Leads via Social Media (In 10 Minutes A Day)Bluewire Media
 
Thiking Social Media Strategy
Thiking Social Media StrategyThiking Social Media Strategy
Thiking Social Media Strategyshipyourideas
 
The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingSEPATON
 
Get 10 Leads via Social Media webinar
Get 10 Leads via Social Media webinarGet 10 Leads via Social Media webinar
Get 10 Leads via Social Media webinarBluewire Media
 
Promoting work, promoting self: building your professional network in a digit...
Promoting work, promoting self: building your professional network in a digit...Promoting work, promoting self: building your professional network in a digit...
Promoting work, promoting self: building your professional network in a digit...Julie Fossitt
 
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011Heidi Sullivan
 
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...Social Fresh Conference
 
Social Media Guide for Churches
Social Media Guide for ChurchesSocial Media Guide for Churches
Social Media Guide for ChurchesCynthia Oliver
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru Canada
 
Mercadexpo sm 11152011
Mercadexpo sm 11152011Mercadexpo sm 11152011
Mercadexpo sm 11152011rebeccaforever
 
Social Media is More Than a Metric
Social Media is More Than a MetricSocial Media is More Than a Metric
Social Media is More Than a MetricSpredfast
 

Similar to Social media 101 (20)

Social media 101
Social media 101Social media 101
Social media 101
 
Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Building a Global Netwok
Building a Global NetwokBuilding a Global Netwok
Building a Global Netwok
 
Increase Leads via Social Media (In 10 Minutes A Day)
Increase Leads via Social Media (In 10 Minutes A Day)Increase Leads via Social Media (In 10 Minutes A Day)
Increase Leads via Social Media (In 10 Minutes A Day)
 
Thiking Social Media Strategy
Thiking Social Media StrategyThiking Social Media Strategy
Thiking Social Media Strategy
 
Nonprofit sm dc_hoos 20111213 export
Nonprofit sm dc_hoos 20111213 exportNonprofit sm dc_hoos 20111213 export
Nonprofit sm dc_hoos 20111213 export
 
The Three A\'s of Social Media Branding
The Three A\'s of Social Media BrandingThe Three A\'s of Social Media Branding
The Three A\'s of Social Media Branding
 
Get 10 Leads via Social Media webinar
Get 10 Leads via Social Media webinarGet 10 Leads via Social Media webinar
Get 10 Leads via Social Media webinar
 
Promoting work, promoting self: building your professional network in a digit...
Promoting work, promoting self: building your professional network in a digit...Promoting work, promoting self: building your professional network in a digit...
Promoting work, promoting self: building your professional network in a digit...
 
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
Reality Check Guide to Blogger Outreach - Social Fresh Charlotte September 2011
 
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
Blogger Outreach Reality Check by Heidi Sullivan of Cision, Social Fresh Char...
 
Social Media Guide for Churches
Social Media Guide for ChurchesSocial Media Guide for Churches
Social Media Guide for Churches
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to Conversion
 
Mercadexpo sm 11152011
Mercadexpo sm 11152011Mercadexpo sm 11152011
Mercadexpo sm 11152011
 
Social media day
Social media daySocial media day
Social media day
 
Social Media is More Than a Metric
Social Media is More Than a MetricSocial Media is More Than a Metric
Social Media is More Than a Metric
 
Organ Donation Communication Boot Camp
Organ Donation Communication Boot CampOrgan Donation Communication Boot Camp
Organ Donation Communication Boot Camp
 
e-PR Lecture 2
e-PR Lecture 2 e-PR Lecture 2
e-PR Lecture 2
 

Recently uploaded

Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 

Recently uploaded (20)

Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 

Social media 101

  • 1.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Who is on Facebook? Fastest growing population segments: Women: 26 - 34 Highest growth: Women over 55
  • 8. What You Lost Anonymity – No hiding Privacy – GPS, Foursquare, “check ins”, tracking Elitism: Restricting Access, Old Boys Network “The Shadows” – Transparency is here: What is done in secret will be shouted from the rooftops.
  • 10. Ok, soo… The Revolution is here – like it or not Question is: What do I do with the times I have been given to live in?
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Who Are You Connected To?
  • 16. Successful Social Media Marketing 1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?
  • 17. Successful Social Media Marketing 2: The “What” Content In the world of Social Media, CONTENT is KING.
  • 18. Successful Social Media Marketing 3: The “Who” Network Which platform works best? Facebook? Twitter? YouTube? Blog?
  • 19. Types of Marketing Paid Examples: Facebook or Google Ads Campaigns Pro: Target specific demographics, fast Con: Expensive, not based on relationships Organic Owned/Earned Dynamic conversations Con: Time investment, creativity required, slow Pro: Leverage word of mouth, relationship-based
  • 20. It’s a New World
  • 21. 3 C’s of Social Media Superstars Content – Gets their attention Connection Engagement – LIVE interaction “I’ll be on at 10am to answer questions” Conversion – What kind of bait are the fish biting on?
  • 23.
  • 24. How Powerful Is Social Media?
  • 25. Biggest Fear of Social Media NEGATIVE COMMENTS They were saying this about you anyway, at least now you know and can CHANGE. Identify unknown bottlenecks to growth – turn negatives into positives Don’t stifle complainers It builds credibility if you let them talk about problems You will be authentic instead of “slick”
  • 26. Social Media Lifestyle 10 Characteristics of a Social Media Star
  • 27. Humility – Don’t brag or boast #1
  • 28. #2 Passion – If you’re not excited about your product or service, find something you are excited about.
  • 29. #3: Be Inclusive Recommend and endorse peers
  • 30. #4: Be Engaging Care deeply about your customers If you are just using them to serve your own needs, that will come across
  • 31. #5: Niche Knowledge Be willing to answer questions Share knowledge
  • 32. #6: Prolific Content Producer If you can’t do it, find someone who can help you produce interesting, compelling content
  • 33. #7: Add Value It’s not about YOU Think about how to GIVE people something every day, even if they haven’t purchased from you yet
  • 34. #8: Be Consistent If you post 10 things at 1am and then don’t post again for a week, you will lose your audience
  • 35. #9: Be a Leader Social Media is about INFLUENCE “He that believeth he leadeth and hath no one following him is only taking a walk.” Be like a Shepherd Protect Provide Encourage Challenge
  • 36. #10: Has a Proven Track Record People recommend them People buy from people they: Know Like Trust
  • 37. Most Valuable Service We are on INFORMATION OVERLOAD Help people sort through the noise Word of Mouth Relationships Trust
  • 38. Mobile Marketing 250 million active users accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Next Big Trend: Access to your PHONE Web Text Social Networks