Social media 101
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Social media 101

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Social media 101 Social media 101 Presentation Transcript

  • The Revolution
  • Who is on Facebook?
    Fastest growing population segments:
    Women: 26 - 34
    Highest growth: Women over 55
  • What You Lost
    Anonymity – No hiding
    Privacy – GPS, Foursquare, “check ins”, tracking
    Elitism: Restricting Access, Old Boys Network
    “The Shadows” – Transparency is here: What is done in secret will be shouted from the rooftops.
  • Did You Know?
  • Ok, soo…
    The Revolution is here – like it or not
    Question is: What do I do with the times I have been given to live in?
  • Who Are You Connected To?
  • Successful Social Media Marketing
    1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?
  • Successful Social Media Marketing
    2: The “What”
    Content
    In the world of Social Media, CONTENT is KING.
  • Successful Social Media Marketing
    3: The “Who”
    Network
    Which platform works best?
    Facebook?
    Twitter?
    YouTube?
    Blog?
  • Types of Marketing
    Paid
    Examples: Facebook or Google Ads
    Campaigns
    Pro: Target specific demographics, fast
    Con: Expensive, not based on relationships
    Organic
    Owned/Earned
    Dynamic conversations
    Con: Time investment, creativity required, slow
    Pro: Leverage word of mouth, relationship-based
  • It’s a New World
  • 3 C’s of Social Media Superstars
    Content – Gets their attention
    Connection
    Engagement – LIVE interaction “I’ll be on at 10am to answer questions”
    Conversion – What kind of bait are the fish biting on?
  • Gaining Fans
  • How Powerful Is Social Media?
  • Biggest Fear of Social Media
    NEGATIVE COMMENTS
    They were saying this about you anyway, at least now you know and can CHANGE.
    Identify unknown bottlenecks to growth – turn negatives into positives
    Don’t stifle complainers
    It builds credibility if you let them talk about problems
    You will be authentic instead of “slick”
  • Social Media Lifestyle
    10 Characteristics of a Social Media Star
  • Humility – Don’t brag or boast
    #1
  • #2
    Passion – If you’re not excited about your product or service, find something you are excited about.
  • #3: Be Inclusive
    Recommend and endorse peers
  • #4: Be Engaging
    Care deeply about your customers
    If you are just using them to serve your own needs, that will come across
  • #5: Niche Knowledge
    Be willing to answer questions
    Share knowledge
  • #6: Prolific Content Producer
    If you can’t do it, find someone who can help you produce interesting, compelling content
  • #7: Add Value
    It’s not about YOU
    Think about how to GIVE people something every day, even if they haven’t purchased from you yet
  • #8: Be Consistent
    If you post 10 things at 1am and then don’t post again for a week, you will lose your audience
  • #9: Be a Leader
    Social Media is about INFLUENCE
    “He that believeth he leadeth and hath no one following him is only taking a walk.”
    Be like a Shepherd
    Protect
    Provide
    Encourage
    Challenge
  • #10: Has a Proven Track Record
    People recommend them
    People buy from people they:
    Know
    Like
    Trust
  • Most Valuable Service
    We are on INFORMATION OVERLOAD
    Help people sort through the noise
    Word of Mouth
    Relationships
    Trust
  • Mobile Marketing
    250 million active users accessing Facebook through their mobile devices.
    People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    Next Big Trend: Access to your PHONE
    Web
    Text
    Social Networks