Who is on Facebook? Fastest growing population segments: Women: 26 - 34 Highest growth: Women over 55
What You Lost Anonymity – No hiding Privacy – GPS, Foursquare, “check ins”, tracking Elitism: Restricting Access, Old Boys Network “The Shadows” – Transparency is here: What is done in secret will be shouted from the rooftops.
Successful Social Media Marketing 1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?
Successful Social Media Marketing 2: The “What” Content In the world of Social Media, CONTENT is KING.
Successful Social Media Marketing 3: The “Who” Network Which platform works best? Facebook? Twitter? YouTube? Blog?
Types of Marketing Paid Examples: Facebook or Google Ads Campaigns Pro: Target specific demographics, fast Con: Expensive, not based on relationships Organic Owned/Earned Dynamic conversations Con: Time investment, creativity required, slow Pro: Leverage word of mouth, relationship-based
3 C’s of Social Media Superstars Content – Gets their attention Connection Engagement – LIVE interaction “I’ll be on at 10am to answer questions” Conversion – What kind of bait are the fish biting on?
Biggest Fear of Social Media NEGATIVE COMMENTS They were saying this about you anyway, at least now you know and can CHANGE. Identify unknown bottlenecks to growth – turn negatives into positives Don’t stifle complainers It builds credibility if you let them talk about problems You will be authentic instead of “slick”
Social Media Lifestyle 10 Characteristics of a Social Media Star
#4: Be Engaging Care deeply about your customers If you are just using them to serve your own needs, that will come across
#5: Niche Knowledge Be willing to answer questions Share knowledge
#6: Prolific Content Producer If you can’t do it, find someone who can help you produce interesting, compelling content
#7: Add Value It’s not about YOU Think about how to GIVE people something every day, even if they haven’t purchased from you yet
#8: Be Consistent If you post 10 things at 1am and then don’t post again for a week, you will lose your audience
#9: Be a Leader Social Media is about INFLUENCE “He that believeth he leadeth and hath no one following him is only taking a walk.” Be like a Shepherd Protect Provide Encourage Challenge
#10: Has a Proven Track Record People recommend them People buy from people they: Know Like Trust
Most Valuable Service We are on INFORMATION OVERLOAD Help people sort through the noise Word of Mouth Relationships Trust
Mobile Marketing 250 million active users accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Next Big Trend: Access to your PHONE Web Text Social Networks