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Social Media Listening

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Now that you’ve decided on your goals and set up your team and tools, it’s time to dive into social media. But before you can start posting, you need to understand the conversation that’s already happening. In this presentation, we discusse tools for effective social media listening and how to develop a social media content strategy of your own.

Published in: Business, Technology
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Social Media Listening

  1. 1. Social Media: Listening Holly Minch LightBox Collaborative www.lightboxcollaborative.com
  2. 2. Please make sure your speakers are ON!
  3. 3. GOALS TEAM & TOOLS LISTENING CONTENT CONVERSATION MEASUREMENT
  4. 4. GOALS TEAM & TOOLS CONVERSATION MEASUREMENT LISTENING CONTENT
  5. 5. <ul><li>Who are we listening to? </li></ul>Listen Who are THEY listening to? WHAT are they talking about? WHERE are they talking?
  6. 6. <ul><li>Google alerts </li></ul><ul><li>Twitter searches </li></ul><ul><li>Technorati blog search </li></ul>Start by listening
  7. 7. <ul><li>Who do you need to speak with in order to achieve your goals? </li></ul>Audience Are they engaged in social media? Is social media the best way to reach them? (And if so, which?)
  8. 8. Which social media?
  9. 9. Which social media?
  10. 10. Which social media?
  11. 11. the interwebs people interested in your issue social media influencers
  12. 12. the interwebs people interested in your issue social media influencers Your sweet spot
  13. 13. influencers their networks you
  14. 14. <ul><li>Check your gut </li></ul>How To Spot Influencers Ask your team Ask your networks Ask the interwebs
  15. 15. <ul><li>Twitter: Who To Follow (upload) </li></ul>Ask the interwebs <ul><li>Klout.com </li></ul><ul><li>AllTop.com </li></ul><ul><li>PeerIndex.com </li></ul><ul><li>Back to Twitter: Who To Follow (suggestions) </li></ul><ul><li>FriendorFollow.com </li></ul><ul><li>Rinse & repeat </li></ul>
  16. 16. Content What do you have to say? Social media editorial calendar How does social media fit with your other communications activities?
  17. 17. Content Map your content to your work. One idea per post Ask questions to start conversations
  18. 18. For further information, visit lightboxcollaborative.com/we-share
  19. 19. www.lightboxcollaborative.com @LBCollab facebook.com/lightboxcollaborative Holding good ideas up to the light

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