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Social media presentation Matthias Depenbusch

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Social media presentation Matthias Depenbusch

Social media presentation Matthias Depenbusch

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Transcript

  • 1. Market Yourself Online 101
    • Today‘s teacher: Matthias Depenbusch
  • 2. Tools
  • 3. Blog
  • 4. Blog
    • Show your thoughts
    • Get in dialogue
    • Remember your target audience
    • Most popular entry: Shopping -> We talked about it ;
    • EASY to use
  • 5. Blog talk
    • Posts: 11
    • Comments: 6
      • Kid‘s, don‘t do that!
      • Use posts = 2x Comments
    • If it‘s posible, I won‘t blog in the future
    • Timing: Most views night before class
  • 6. Video
    • Personal approach to audience
      • Integrate it in mass media pages: Youtube
    • Extremely difficult to do perfect
      • Length, appearence, “attraction words“
    • I would practice more next time!
  • 7. Facebook
  • 8. Facebook
    • Have news from friends
      • Be the other part: Inform everyone!
    • Target persons and groups
    • Efficient, everybody knows how it works!
    • Watch your privacy!
  • 9. Twitter
  • 10. Twitter
    • Short messages to inform audience
    • I follow Madjid, Barack Obama, Timothy
    • Great to know who talks about what
      • Comapnies can find out how products are appreciated
    • I don‘t like it, just a collection of useless information or links -> prefer newspaper
  • 11. LinkedIn
    • Professional Networking
    • Jobs, present yourself
    • Pretty uninteresting for most in this room
  • 12. My thoughts
    • Kid‘s, this is the future
    • See also: Knowledge Sharing Experience Network
    • Permanent networking can be used for marketing purposes
    • Use tools your targets use -> now i know a bunch of tools!
  • 13. Already using it
  • 14. ...the wrong way!
    • Our blog, but no comments!
  • 15. What did I find out?
    • You have to keep your conversation running
      • takes effort and discipline
      • use multiple communication channels
    • Know your audience, what do they want to hear?
    • Advertise your thoughts!