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1. Stop Committing These 10 Common Viral Marketing
Mistakes

2. Unsuspecting computer users consider themselves to be
doing favors for their friends with whom they are
sending these referrals, but they are not the only ones
jubilant with their discovery. They do not exactly feel it,
but they are part and parcel of the mechanism which
makes viral marketing promote and increase website
visits like luscious pancakes.

3. Viral marketing is currently being used by most online
business people because it works. Who would pass up
the opportunity to have a website endorsed
exponentially by all its users and viewers? However, not
all viral marketing ploys work. Before you concoct your
own viral marketing portal, here are a few basic things
you need to avoid.

4. 1. General Unhappy Perspective-- One cannot do viral
marketing without having a good dose of confidence
that it will actually WORK. Even if you don't
communicate that directly to your marketing ploys, a
disbelief for whatever you have set out to do has already
started to sabotage your attempts.

5. 2. Not-So-Viral Marketing-- You need to be very
competent or at par with other websites in viral
marketing. Study other existing excellent viral marketers
online and see what makes them secure the top spot.
Timing is essential. Your viral marketing can backfire if
you do it without researching first on your target groups
and executing your moves in an unproper time.
Conditioning is just as essential as the actual marketing
itself.

6. 3. The WIIFM (What's in it for Me) Factor is Missing--
Most people are encouraged to refer to friends only if
they have something to get out of it. Some viral
marketers forget this very important thing. Giving out
rewards or incentives can boost or motivate every visitor
to pull more people in. Watch out for the extremes of
giving too many rewards, though. It must boost and not
take the limelight off the main concept.

7. 4. Marketing without Asking-- Some websites employing
viral marketing techniques forget to let the customers
interact. Javascripts are useful tools.

8. 5. Giving up the first time-- Some users tend to get
irritated the first time they receive recommendations
from friends. People behind viral marketing fail to
anticipate this and end up giving up on what could have
been a most promising buyer.

9. 6. Too Many Details--This is a common and often
commited mistake! No one would want to hang around
that long just for one offer. There are other websites
which would be less concise and yet drive the point
home with pizzazz that yields a lasting

10. impression. Time is not just gold in viral marketing. It is
everything. The fact that a person is surfing the Internet
for

11. information already communicates that he or she is
already trying to save time by retrieving information in
the fastest

12. possible way. If websites offer good products but takes
forever to load or for one reader to get to the bottom of
the page,

13. it still would not be worth his time or looking effort, for
that matter.

14. 7. Hoops and Hurdles in Transactions-- Related to the
mistake above is the transaction hurdle itself. Given that
you have

15. already convinced or gotten a buying signal from a
customer, if the whole process is tedious and hard to
follow, it will most likely dropped by the customer. No
one would want to buy or refer something which is too
intricate or complicated.

16. 8. Lack of Uniqueness and Follow-up-- Viral marketing
needs to be continuous and not just a one-time big-time
shot, and it

17. must not merely duplicate what is already available with
other competitors. There must be something unique
about the offer,

18. and at the same time, you must have a line of products
prepared after the first purchase, in order to experience
the

19. long-range effects of viral marketing.

20. 9. Forgettable By Clicks-- Some viral marketing websites
do not make use of javascripts. A user or viewer may
easily be

21. distracted by other links within the page and click it in
the middle of his or her evaluation of your offer. It may
be an

22. affiliate website or an outside link, but it totally diverts
the attention off your product and may lead him away
from your

23. page.

24. 10. Lack of Assurance in Privacy-- Privacy concerns are
also important for every person who wants to take part
in the process of viral marketing. Asking for referrals
without making any assurance that the personal
information to be given will be kept confidential and not
forwarded to other websites makes a person think twice
before typing up those email addresses.

25. After learning the abovementioned viral marketing boo-boos
it will be definitely easier to work out your viral
marketing campaigns.

26. Note: This article may be freely reproduced as long as
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