The Wikipedia Model <ul><li>Frieda Brioschi </li></ul><ul><li>Wikimedia Italia </li></ul>Università Bocconi 8 marzo 2010
Wikipedia?
<ul><li>online encyclopedia  </li></ul><ul><li>can be edited by anyone  </li></ul><ul><li>aims to provide free encyclopedi...
<ul><li>Wikipedia is an encyclopedia   </li></ul>5 pillars of Wikipedia: 1 http://en.wikipedia.org/wiki/Wikipedia:Five_pil...
<ul><li>Wikipedia has a neutral point of view   </li></ul>5 pillars of Wikipedia: 2 http://en.wikipedia.org/wiki/Wikipedia...
<ul><li>Wikipedia is free content   </li></ul>5 pillars of Wikipedia: 3 http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
<ul><li>Wikipedia has a code of conduct   </li></ul>5 pillars of Wikipedia: 4 http://en.wikipedia.org/wiki/Wikipedia:Five_...
<ul><li>Wikipedia does not have firm rules   </li></ul>5 pillars of Wikipedia: 5 http://en.wikipedia.org/wiki/Wikipedia:Fi...
<ul><li>(video:  http://www.youtube.com/ watch ?v=j9-CovbP-7U  ) </li></ul>Wikimedia Universe
How do they work?
<ul><li>basis of how various groups and organizations operate.  </li></ul><ul><li>it is typified by communal management, a...
http://commons.wikimedia.org/wiki/File:HNL_Wiki_Wiki_Bus.jpg
<ul><li>website using wiki software, allowing the easy creation and editing of any number of interlinked Web pages within ...
<ul><li>Ward Cunningham, the developer of the first wiki software (in 1995) , WikiWikiWeb, originally described it as &quo...
<ul><li>“ So in the beginning, anybody could edit Wikipedia.  </li></ul><ul><li>And then anybody could edit Wikipedia.  </...
<ul><li>No editorial staff  </li></ul><ul><li>No paid writer </li></ul><ul><li>No publisher </li></ul><ul><li>No a priori ...
<ul><li>271 language editions of Wikipedia  </li></ul><ul><li>15 157 232 articles (3 214 283 en.wiki) </li></ul><ul><li>22...
Wikimedia Foundation
<ul><li>To empower and engage people around the world to collect and develop educational content under a  free license  or...
<ul><li>Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitm...
<ul><li>Freedom </li></ul><ul><li>Accessibility and quality </li></ul><ul><li>Independence </li></ul><ul><li>Commitment to...
<ul><li>“ to bring free knowledge to the planet, free of charge and free of advertising.”  </li></ul>In concrete terms   h...
Funding
<ul><li>2000-2002: Bomis donated bandwith and servers </li></ul><ul><li>2003-now: you! </li></ul>History   http://en.wikip...
http://upload.wikimedia.org/wikipedia/foundation/8/83/Jul_Dec09_Mid_Year_Financials.pdf
2007/2008/2009 Fundraising   http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
2007/2008/2009 Fundraising   http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
2007/2008/2009 Fundraising   http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
2007/2008/2009 Fundraising   http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
2007/2008/2009 Fundraising   http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
Donors statistics   http://upload.wikimedia.org/wikipedia/foundation/a/a4/WMF_Annual_Report_20082009_online.pdf
Expenses   http://upload.wikimedia.org/wikipedia/foundation/a/a4/WMF_Annual_Report_20082009_online.pdf
Revenues   http://upload.wikimedia.org/wikipedia/foundation/a/a4/WMF_Annual_Report_20082009_online.pdf
Reasons for success
Employees vs page rank (Cnet.com, CBS.com, GameSpot) CBS Interactive 2080 10 (Ask.com) Ask Network ?? 9 (Amazon, Alexa, iM...
<ul><li>Strong mission </li></ul><ul><li>Shareable core values </li></ul><ul><li>from .com to .org </li></ul><ul><li>mediu...
<ul><li>Very fast growth: Wikipedia was born in 2001 and now it contains more than 15 million articles (Encyclopædia Brita...
<ul><li>Startup phase: 2001-2003 </li></ul><ul><ul><li>No funding model </li></ul></ul><ul><ul><li>Experimental phase </li...
Trademark
[email_address] http://www.wikimedia.it All texts from Wikipedia are cc-by-sa, logos are trademark of Wikimedia Foundation...
The Wikipedia Model
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The Wikipedia Model

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  1. 1. The Wikipedia Model <ul><li>Frieda Brioschi </li></ul><ul><li>Wikimedia Italia </li></ul>Università Bocconi 8 marzo 2010
  2. 2. Wikipedia?
  3. 3. <ul><li>online encyclopedia </li></ul><ul><li>can be edited by anyone </li></ul><ul><li>aims to provide free encyclopedic information </li></ul><ul><li>launched on 15 January 2001 by Jimmy Wales and Larry Sanger </li></ul><ul><li>The concept of a free online encyclopedia originally came from Richard Stallman. </li></ul>Wikipedia http://en.wikipedia.org/wiki/Wikipedia
  4. 4. <ul><li>Wikipedia is an encyclopedia </li></ul>5 pillars of Wikipedia: 1 http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
  5. 5. <ul><li>Wikipedia has a neutral point of view </li></ul>5 pillars of Wikipedia: 2 http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
  6. 6. <ul><li>Wikipedia is free content </li></ul>5 pillars of Wikipedia: 3 http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
  7. 7. <ul><li>Wikipedia has a code of conduct </li></ul>5 pillars of Wikipedia: 4 http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
  8. 8. <ul><li>Wikipedia does not have firm rules </li></ul>5 pillars of Wikipedia: 5 http://en.wikipedia.org/wiki/Wikipedia:Five_pillars
  9. 9. <ul><li>(video: http://www.youtube.com/ watch ?v=j9-CovbP-7U ) </li></ul>Wikimedia Universe
  10. 10. Projects at a glance
  11. 11. How do they work?
  12. 12. <ul><li>basis of how various groups and organizations operate. </li></ul><ul><li>it is typified by communal management, and open access to the information or material resources needed for projects. </li></ul><ul><li>decisions being made by some form of consensus decision-making or voting. </li></ul>Openness http://en.wikipedia.org/wiki/Openness
  13. 13. http://commons.wikimedia.org/wiki/File:HNL_Wiki_Wiki_Bus.jpg
  14. 14. <ul><li>website using wiki software, allowing the easy creation and editing of any number of interlinked Web pages within the browser. </li></ul><ul><li>Wikis are often used to create collaborative websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems. </li></ul>Wiki http://en.wikipedia.org/wiki/Wiki
  15. 15. <ul><li>Ward Cunningham, the developer of the first wiki software (in 1995) , WikiWikiWeb, originally described it as &quot; the simplest online database that could possibly work. &quot; </li></ul><ul><li>&quot;Wiki&quot; is a Hawaiian word for &quot;fast&quot;. </li></ul>Wiki http://en.wikipedia.org/wiki/Wiki
  16. 16. <ul><li>“ So in the beginning, anybody could edit Wikipedia. </li></ul><ul><li>And then anybody could edit Wikipedia. </li></ul><ul><li>And as of tomorrow, anybody can edit Wikipedia.” </li></ul><ul><li>Jimmy Wales </li></ul>Open editing model http://www.npr.org/templates/story/story.php?storyId=112257149
  17. 17. <ul><li>No editorial staff </li></ul><ul><li>No paid writer </li></ul><ul><li>No publisher </li></ul><ul><li>No a priori control </li></ul>Lacks
  18. 18. <ul><li>271 language editions of Wikipedia </li></ul><ul><li>15 157 232 articles (3 214 283 en.wiki) </li></ul><ul><li>22 401 021 users (11 830 815 en.wiki) </li></ul><ul><li>Wikipedia's latest month rank: 5 (according to ComScore) </li></ul>http://meta.wikimedia.org/wiki/List_of_Wikipedias Numbers
  19. 19. Wikimedia Foundation
  20. 20. <ul><li>To empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally . </li></ul><ul><li>In collaboration with a network of chapters , the Foundation provides the essential infrastructure and an organizational framework for the support and development of multilingual wiki projects and other endeavors which serve this mission. The Foundation will make and keep useful information from its projects available on the Internet free of charge , in perpetuity . </li></ul>Mission http://wikimediafoundation.org/wiki/Mission
  21. 21. <ul><li>Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment. </li></ul>Vision http://wikimediafoundation.org/wiki/Vision
  22. 22. <ul><li>Freedom </li></ul><ul><li>Accessibility and quality </li></ul><ul><li>Independence </li></ul><ul><li>Commitment to openness and diversity </li></ul><ul><li>Transparency </li></ul><ul><li>Our community is our biggest asset </li></ul>Values http://wikimediafoundation.org/wiki/Values
  23. 23. <ul><li>“ to bring free knowledge to the planet, free of charge and free of advertising.” </li></ul>In concrete terms http://wikimediafoundation.org/wiki/Donate/ThankYou/en
  24. 24. Funding
  25. 25. <ul><li>2000-2002: Bomis donated bandwith and servers </li></ul><ul><li>2003-now: you! </li></ul>History http://en.wikipedia.org/wiki/History_of_Wikipedia
  26. 26. http://upload.wikimedia.org/wikipedia/foundation/8/83/Jul_Dec09_Mid_Year_Financials.pdf
  27. 27. 2007/2008/2009 Fundraising http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
  28. 28. 2007/2008/2009 Fundraising http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
  29. 29. 2007/2008/2009 Fundraising http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
  30. 30. 2007/2008/2009 Fundraising http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
  31. 31. 2007/2008/2009 Fundraising http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
  32. 32. Donors statistics http://upload.wikimedia.org/wikipedia/foundation/a/a4/WMF_Annual_Report_20082009_online.pdf
  33. 33. Expenses http://upload.wikimedia.org/wikipedia/foundation/a/a4/WMF_Annual_Report_20082009_online.pdf
  34. 34. Revenues http://upload.wikimedia.org/wikipedia/foundation/a/a4/WMF_Annual_Report_20082009_online.pdf
  35. 35. Reasons for success
  36. 36. Employees vs page rank (Cnet.com, CBS.com, GameSpot) CBS Interactive 2080 10 (Ask.com) Ask Network ?? 9 (Amazon, Alexa, iMBD, Kindle) Amazon Sites 21,000 8 (eBay, Paypal, Skype) eBay 15,500 7 AOL AOL LLC 8000 6 (Wikipedia, Wiktionary) Wikimedia 34 5 (Facebook) Facebook 1000 4 (Hotjobs, Flickr , etc) Yahoo! 14000 3 (MSN, Hotmail, etc) Microsoft 93000 2 (YouTube, Blogger, etc) Google 20000 1 (subsidiary sites) company employees Ranking
  37. 37. <ul><li>Strong mission </li></ul><ul><li>Shareable core values </li></ul><ul><li>from .com to .org </li></ul><ul><li>medium quality contents, still growing toward high quality </li></ul><ul><li>answers to common needs (knowledge, free of charge, always available, ..) </li></ul><ul><li>fragile </li></ul>Why Wikipedia?
  38. 38. <ul><li>Very fast growth: Wikipedia was born in 2001 and now it contains more than 15 million articles (Encyclopædia Britannica was first published in 1768 and has 120,000 articles) </li></ul><ul><li>The number of contributors can be potentially infinite </li></ul><ul><li>It’s completely free of charge </li></ul><ul><li>Anyone can fix errors or update an article very quickly </li></ul>Key features
  39. 39. <ul><li>Startup phase: 2001-2003 </li></ul><ul><ul><li>No funding model </li></ul></ul><ul><ul><li>Experimental phase </li></ul></ul><ul><li>2003: Wikimedia Foundation </li></ul><ul><li>2004: first fundraising & first grant </li></ul><ul><li>2005: chapters & first business agreement </li></ul>Evolution
  40. 40. Trademark
  41. 41. [email_address] http://www.wikimedia.it All texts from Wikipedia are cc-by-sa, logos are trademark of Wikimedia Foundation Inc.

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