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Cultural approach to communication
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Cultural approach to communication

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Cultural approach to communication Cultural approach to communication Presentation Transcript

  • “COMMUNICATION” ―There are broadly two types of definition of communication. The first sees it as a process by which A sends a message to B upon whom it has an effect. The second sees it as a negotiation and exchange of meaning, in which messages, people-in- cultures, and ‗reality‘ interact so as to enable meaning to be produced.‖ --John Fiske, Key Concepts in Communication and Cultural Studies
  • COMMUNICATION AND CULTURECarey--- “two models of communication”
  • COMMUNICATION AND CULTURECarey--- “two models of communication”transmission view
  • COMMUNICATION AND CULTURECarey--- “two models of communication”transmission view process of transmitting messages for purpose of control or persuasion or effect
  • SHANNON-WEAVER MODEL
  • COMMUNICATION AND CULTURECarey--- “two models of communication”transmission view process of transmitting messages for purpose of control or persuasion or effectritual view process through which a shared meaning is created, modified, or transformed
  • COMPARE Transmission RitualMetaphor Transportation ProductionMessages Meaning as "thing" pre- Meaning as constructed existingAlters Behavior MeaningFocus Effects on individuals Influences on societyPurpose Control/persuasion/ Draw people together for influence fellowship & commonality/ shared understandingMain concern Accuracy or fidelity processTypes of Quantitative/experimen Qualitative/historical/studies tal/ survey interpretive/ethnographicFoundations Social Science; Anthropology; history; psychology literary & interpretive studies
  • ―This projection of community ideals and theirembodiment in material form—dance, plays,architecture, news stories, strings of speech–creates…a symbolic order which operates notto provide information but confirmation, not toalter attitudes or change minds but to representan underlying order of things, not to performfunctions but to manifest an ongoing and fragilesocial process.‖ ---James Carey, p. 6
  • ―... "most of popular culture constantlyreaffirms and reproduces the already taken-for-granted meanings and values inAmerican Society…‖--Lawrence Grossberg, p. 15
  • ―Communication is a symbolic processwhereby reality isproduced, maintained, repaired andtransformed.‖ --James Carey, p. 10
  • ―Reality is brought into existence, isproduced, by communication; that is, by theconstruction, apprehension, and utilization ofsymbolic forms.‖ --James Carey, p. 11
  • ―... "most of popular culture constantlyreaffirms and reproduces the already taken-for-granted meanings and values inAmerican Society…‖--Lawrence Grossberg, p. 15
  • "I take culture…and the analysis of it to betherefore not an experimental science insearch of law but an interpretive one insearch of meaning."--Clifford Geertz, cultural anthropologist