While Facebook’s application platform lets you build unique functionality for users of your page, you’re limited to the tools it provides, and the guidelines that accompany them. With many big companies are still trapped in a Web 1.0 mindset, ownership of the e-mail list is priority #1. You’re never going to get that with Facebook.
Passenger on ferry Janis Krums clicked a snapshot with his iPhone of US Airways Flight 1549 partially submerged in the Hudson River and tweets rescue of passengers in Hudson River after plane crash.
Same pic appeared on front pages of major dailies.
Pepsi Ad appears in German magazine of “last calorie suicide” found to be insensitive by Tweeters and was immediately killed.
Botanicalls allows plant to send tweets to owner when it is running low on moisture. US$99.99 for the kit.
Zappos is a company that believes in a good customer experience and that repeat customers are the key to success.
Zappos has put culture first by launching twitter.zappos, com, a site that pulls in live feeds of all their employees who are on Twitter and of anyone who mentions Zappos on Twitter. It’s a constantly evolving conversation, a patchwork that represents their culture, but it’s also a completely transparent way to show how they are communicating with their customers - not just a company providing a service, but human to human conversation. Within a month of starting his Twitter account, the CEO has been sharing what he is up to personally and professionally and providing behind the scenes information about working at Zappos. It’s about customer service, it’s brand building, it’s reputation management, it’s CRM. But what does that do for the bottomline?
Zappos customers become evangelists of the brand.
I wrote Tony Hsieh an email after he said he would send anyone the Zappos Culture Book, then tweeted about it and received immediate reply from @Zappos_Service and three days later the UPS guy showed up outside my house in Malaysia. It arrived in 72 hours all the way from Vegas. Cool.
Twestivals are events run via Twitter. In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity. The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen. Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact. By rallying together globally, under short timescales, for a single aim on the same day, the Twestival hopes to bring awareness to this global crisis.
First Malaysian twestival was held at Mist Club, Bangsar, Sept 12, 2009. They raised RM11k and had two PCs with broadband connection donated to Destiny Starting Point a home for delinquent boys in Klang. Various sponsors such as Air Asia, Digi, Tiger, 1901 Hotdogs, Crocs, GSC, Cupcake Chic and NZ Natural Ice Cream.
“CIMB is looking for someone who wants to spend all day on Facebook and get paid for it. We want to bring our brand closer to our customers and stakeholders and are looking for people to help us do so. If you believe that social media is the next step in getting people to connect with brands and if this is something you are passionate about , then read on!”
Built-In Audience : Your target audience (and competitors) are already on Facebook. No additional registration or profile to fill to participate.
Rapid Rollout : Setting up a Facebook Page is easy - it doesn’t even require a developer or approval from IT.
Minimal Development Costs : A Facebook Page is free, versus high costs of developing a custom social networking site. Of course, custom apps cost money, but there are dozens of firms that specialize in doing just that.
Built-In Viral Features : If you post something interesting, it will have a life of its own and be broadcast through News Feeds.
Minimal Community Management Hassle : Facebook is aggressive in deleting accounts and inappropriate content. Half of the problem of managing your own community will be Facebook’s problem to deal with.
Facebook may change : While Facebook is the current “it” social network, traffic may flatten and its future is not guaranteed. If users abandon Facebook, they’ll be abandoning your company/brand page too.
You’re Limited to Facebook’s Feature Set : If Facebook decides to drop or add features that aren’t popular, or imposes restrictions that kill your community’s growth, you’re out of luck.
No Data Ownership : You are limited by number of invites to your page and applications.
Your Competitors Can Do the Same Thing : There are no barriers to entry for Facebook pages. They can copy the popular apps you develop. They can join your group without your knowledge.
Raised RM11,000 + two PC Desktops + Broadband Destiny Starting Point , a home Klang
Ashton Kutcher vs CNN @aplusk beats @cnnbrk to 1m followers, then donates US$100,000 to buy 10,000 nets for ‘Malaria No More’, a nonprofit which wants to end malaria deaths in Africa by 2015. No malaria video
Always upload in smaller sizes: 800x600 or smaller, 150KB or smaller, unless you plan to allow users to download and print.
Use Picasa to edit: http://picasa.google.com, picasaweb.google.com ( Caveat: Picasa automatically makes duplicates of your pics, so if you have many pics in hard-disk, empty My Pictures folder, and manually import)
Use free sites: Flickr, Fotki, Photobucket, Facebook. Or pay minimum annual: Eg: SmugMug:US$40/year, Fotki: US$25/year
Quantitative: Page views, Unique visitors, time spent, downloads, number of friends, fans, followers, likes, tweets, re-tweets, clicks to short links (eg: bit.ly provides stats), comments, mentions, video embeds
Qualitative: Were we able to resolve a customer issue, avert a crisis, save costs, improve a service/product. Did we learn something that we didn’t know before?
Were we able to engage our customers in new conversations? What is the sentiment of people blogging/tweeting about our brand – positive, negative, neutral?
“ In the past you were what you owned. Now you are what you share,” Charles Leadbeater