“CIMB is looking for someone who wants to spend all day on Facebook and get paid for it. We want to bring our brand closer to our customers and stakeholders and are looking for people to help us do so. If you believe that social media is the next step in getting people to connect with brands and if this is something you are passionate about , then read on!”
Built-In Audience : Your target audience (and competitors) are already on Facebook. No additional registration or profile to fill to participate.
Rapid Rollout : Setting up a Facebook Page is easy - it doesn’t even require a developer or approval from IT.
Minimal Development Costs : A Facebook Page is free, versus high costs of developing a custom social networking site. Of course, custom apps cost money, but there are dozens of firms that specialize in doing just that.
Built-In Viral Features : If you post something interesting, it will have a life of its own and be broadcast through News Feeds.
Minimal Community Management Hassle : Facebook is aggressive in deleting accounts and inappropriate content. Half of the problem of managing your own community will be Facebook’s problem to deal with.
Facebook may change : While Facebook is the current “it” social network, traffic may flatten and its future is not guaranteed. If users abandon Facebook, they’ll be abandoning your company/brand page too.
You’re Limited to Facebook’s Feature Set : If Facebook decides to drop or add features that aren’t popular, or imposes restrictions that kill your community’s growth, you’re out of luck.
No Data Ownership : You are limited by number of invites to your page and applications.
Your Competitors Can Do the Same Thing : There are no barriers to entry for Facebook pages. They can copy the popular apps you develop. They can join your group without your knowledge.
Raised RM11,000 + two PC Desktops + Broadband Destiny Starting Point , a home Klang
Ashton Kutcher vs CNN @aplusk beats @cnnbrk to 1m followers, then donates US$100,000 to buy 10,000 nets for ‘Malaria No More’, a nonprofit which wants to end malaria deaths in Africa by 2015. No malaria video
Always upload in smaller sizes: 800x600 or smaller, 150KB or smaller, unless you plan to allow users to download and print.
Use Picasa to edit: http://picasa.google.com, picasaweb.google.com ( Caveat: Picasa automatically makes duplicates of your pics, so if you have many pics in hard-disk, empty My Pictures folder, and manually import)
Use free sites: Flickr, Fotki, Photobucket, Facebook. Or pay minimum annual: Eg: SmugMug:US$40/year, Fotki: US$25/year
Quantitative: Page views, Unique visitors, time spent, downloads, number of friends, fans, followers, likes, tweets, re-tweets, clicks to short links (eg: bit.ly provides stats), comments, mentions, video embeds
Qualitative: Were we able to resolve a customer issue, avert a crisis, save costs, improve a service/product. Did we learn something that we didn’t know before?
Were we able to engage our customers in new conversations? What is the sentiment of people blogging/tweeting about our brand – positive, negative, neutral?
“ In the past you were what you owned. Now you are what you share,” Charles Leadbeater