Learn the secrets to marketing your business online. You'll discover what really works when marketing your business online. Complete with social media, mobile marketing, local search, email strategies, and more.
Internet Marketing 101 - Online Marketing Bookcamp
THE KEYS TO MARKETING
YOUR BUSINESS ONLINE
Presented by: Andy LaPointe
Introduction: About Me
Small Business Owner
Help businesses keep up with evolving
Create and manage unique marketing
Both online and offline strategies (though this
presentation is mostly about the earlier!)
A lot of people like to know my “credentials”,
so here you go!
15 years in the corporate world. I was Registered
Investment Advisor. Specialized in implementing
retirement plans and exit strategies for small
2001started a home based business marketing
super fruit products. Now distributed in 42 States
and 5 Countries across the globe
2005 officially resigned from the corporate world
Introduction: Keys to Success
What is Internet Marketing?
On-Page “SEO” – Examples and Importance
Off-Page “SEO” – Examples and Importance
Social Media – Updating and Going Viral
Search Engines – Secrets of Local Search &
E-Mail Marketing – Staying in Touch
Mobile Marketing – The Future of Marketing
Open Forum – Answers to Your Questions
What is Internet Marketing?
Internet marketing, also referred to as i-marketing, web-
marketing, online-marketing, Search Engine Marketing
(SEM) or e-Marketing, is the marketing of products or
services over the Internet.
- Wikipe dia De finitio n
Internet Marketing is really an umbrella term, to cover
many new marketing opportunities, thanks
advancements in technology.
Please note that “SEO” is NOT internet marketing; it’s
simply one very small component of internet marketing.
-What SEO is and what it is not
-On-Page versus Off-Page SEO
Search Engine Optimization
SEO – Search Engine
SEO has become the “go to” term for Internet Marketing,
but that’s incorrect.
SEO stands for Search Engine Optimization
So if it’s not Internet Marketing, what is it?
SEO is making your website more appealing to the
The SE’s look at thousands of very minute details, to
help determine your website’s ranking. Many of the
strategies you will learn today will help optimize your
website, but we will be learning a lot more than just
There are two types of “SEO”. On-Page and Off-Page.
On-Page SEO includes everything from your website’s
domain name, to it’s title, to your site’s content. Anything
that’s directly on your page, would be considered “On-
Since there are so many variables to consider, I suggest
you send me an email, so we can work on your site
But here are some of the most common issues I see:
Lack of a proper “title” tag
Lack of “header” tags
Poor use of images and “alt” tags
Poor keyword usage and research
Off-Page SEO = Anything you do OFF of your website
to help increase your rankings in the search engines.
This is more of what we’ll be working with today.
Using Facebook, Twitter, Yelp, and other forms of
Article marketing and press releases
Local directory submissions
Creating “buzz” about your website
-What is Social Media?
-Why utilize Social Media?
-How to utilize Social Media
Social Media – Explained
What is “Social Media”?
Social Media is a term we use to describe a
website where users interact with the website
AND with one another.
What are some examples?
Facebook, Twitter, MySpace, & YouTube are all
very popular, but many of the new “review” sites
are also technically social media. These include
Yelp!, CitySearch, and more!
Social Media – Why Use It?
Stay in contact with clients, and keep them up
Allow clients to interact with you, your practice,
and one another
Incredibly viral and incredibly popular.
Facebook alone boasts over 400 million users,
spending more than 500 billion minutes per
month on the site.
Social Media – How To
Now that you know how important social
media is, what steps can you take to start
Sign up for:
And a number of others
I have a special report for you, which includes sign-up
links to the most important social media websites,
we’ll cover that later.
Social Media – Now What?
Now that you’ve got accounts at some of the
most popular social media websites, it’s time
to take action, and use them to your benefit!
Sites like Yelp! don’t require much in the line
of “maintenance” after the initial setup.
However, try to update Facebook and Twitter
at least 1 time per week.
Shoot for 2-3 times per week
Have special offers for your followers
Ex. offer a 10% discount on dog food on
Tuesdays, and remember to make that update
Social Media – Marketing
Here’s where it can become incredibly useful
Offer specials when you historically have a slow
Say, for example, you only sell 5 bags of food on average
in June, but 6 bags every other month. Run specials during
your “slow” times, to keep your numbers up; but more
importantly, your clients returning.
Update your status, or tweet, the day before, and the
day of (if you’re doing daily deals).
Update every day if you’re running a deal for a week
Update every 2-3 days if you’re going any longer than
one week. People will get overwhelmed if you update
the same deal every day for a month straight!
- What is “Local Search”?
- Why it’s Important
- How to use it to your advantage
Search Engines and Local
Local Search - Basics
What is “Local Search”?
Also called “geo search” or “targeted search”
Would be considered “Off Page SEO”
Local searching has become much more
Instead of just searching for information, people
have started using the internet to find local
Much like they would use a phone book
Ex: “Albany Plumber” or “Accountant in
The local results are in the highlighted box, lets take a closer look.
Google Results Page
As you saw in the last picture, they are placed ABOVE the “organic”
search results. These are prime realty!
These Are The Google Local Results
Local Search – How To
To add your business to Google Local, it’s
Just go to www.google.com/local/add and
follow the on screen directions.
Be sure to check out the website I’ll be giving
out later on for more tricks, and some
Overview, benefits, and tips!
If you’re doing any form of marketing online, I
would be willing to bet it’s email marketing.
Why use email?
It’s very cost-effective
Much less expensive than direct mail
As long as it’s not abused, can actually have a
much higher read-rate than direct mail
In my personal experience, the best email
capturing and management software (called
an autoresponder) is AWEBER.
Less than $200/year, best features
Have heard great things about a number of
other suppliers as well
The main goal here is to stay in touch with
Collecting email addresses also makes it MUCH
easier to gain Facebook and Twitter followers
Also ask for reviews on sites like Yelp! This will
help increase your search engine position, plus
The Future Of Internet Marketing
The Mobile Internet
Let’s look at some “mobile internet” stats – I think
you’ll be shocked!
There are fourtimes as many mobile phones sold as PCs -
That's 4x more potential visitors!
1.3 billion people worldwide can access the internet on
87 million U.S. mobile users subscribe to mobile Internet
Less than 1% of .com, .net, or.org sites are mobile web
friendly - This means there's a 99% chance your site isn't
mobile web friendly!
It's the new frontierof marketing - Plain and simple, you
need to be on the mobile web. If you're not, your
competition will be.
The Mobile Internet Continued
This is the future of internet marketing, and
99% of all .com websites are not optimized to
be viewed on a mobile phone.
Mobile phones access the “same” internet,
they just use different technologies to access it
WAP – Almost every phone made since 2004 is
3G – Or similar (EDGE, 4G, etc) has become the
standard mode on spartphones and newer cell
phones (2008 +)
WiFi – The same “WiFi” we use on our laptops
The Mobile Internet Continued
Since they use different technologies to
access the internet, they have specific needs
that must be met.
Phones are slower, making it necessary to have a
stream-lined version of your website (less
Phones have much smaller screens, requiring
Phone users are looking for quick answers, not a
wealth of information – cut the “fluff”
Phones lack the support for many new web
technologies such as Flash and many scripting
The Mobile Internet: Example
When viewed on 3G WAP A ProperMobile Website
I have set-up a password protected page on my
site, only open to the attendees today. Write it
You will find:
A copy of this presentation complete with notes
Step-by-step directions for setting up a Google Local
Business account, a Facebook account, and a whole
A bunch of tips and tricks to keep your customers
happy, and returning again and again!
Reports and white papers on increasing your online
presence, and your bottom line.
In addition to the website, I have create an
entire 16-week step-by-step coaching course
to maximize your Internet Marketing and
Social Media ROI
Just visit: www.YourInternetConsultant.com
In the coaching course, you’ll also receive a
30 minute phone consultation to answer any of
your questions. (Normal fee $300/hr).