The rules of engagment and sales promotion are going to change in 2016.Here is a list of tools and planning ideas that will help you , if you are a marketing /brand manager in India !

1. A proposed idea by

2. Index
About RewardPort
Engagement Ideas – Concepts & Campiagns
Exciting Reward Options
The Omni Channel Modality
Festival Calander

3. Introduction to RewardPort
RewardPort is in the business of products, services and solutions for corporate promotions, loyalty, rewards &
gifting programs, which are delivered and managed offline, online and on mobile platform. Over 1400
programs done for 400 corporates to reach out to over 20 million customers annually
Key Features
Unique products
Pioneers in some of the product ideas and concepts. Having a first mover advantage.
End to end solutions for corporate in area of loyalty, rewards, promotions & gifting.
Global fulfillment capabilities
Platform - offline, online & mobile integrated.
Ready to deploy platform for customer loyalty, employee incentive & dealer programs

4. Delivery Model
PRINT
ONLINE
DIGITAL
CUSTOMERS
EMPLOYEES
CHANNEL PARTNERS
YOUR
COMPANY
Promote
Retain
Acquire
Motivate
Reward
YOUR
ACTIVITIES
Customer
Dealer
Employee
DESIGN TECHNOLOGY MONITOR ENGAGE MEASURE FULFILL1 2 3 4 5 6
PRODUCTS
©

5. Engagement Ideas – Concepts & Campaigns
Gift With Purchase – Assured Prize
Scratch and Win
Sweepstake
Cashback
Trial /Sampling
Selfie Contest
Time Bound Loyalty

6. Various Engagement Ideas
Assured Prize- Everyone
gets something for SURE!
A) Tangible gifts - Various
Merchandises, etc
A) Experiences- Movies, Pizzas, Coffee, Ice Cream,
Salon, Coaching/ learning, Out Door Activities
etc
Scratch-N-Win
Creating levels of high & low gratification through
assured gifts with an element of surprise to the
consumers.

7. Selfie Contest
Engaging consumers of all ages
through social media channels
in exciting contests where they
feature your brand in their
selfies
Cash Back
Consumer wins cash- back with
every purchase
Sweepstake
A contest where every participant
gets various offers (from e.g.:
Myntra, Jabong, Dominos’, Café
Coffee Day, Shoppers’ Stop, etc) &
few lucky participants win a grand
prize (like car, bike, International
Holiday, etc)

8. Time Bound Loyalty
Increase your market share &
consumer loyalty through a
unique engagement program;
where the consumer gets an
assured gift with every
purchase, the assured gift gets
bigger with every additional
purchases
Trial/ Sampling
(Feedback Incentive)
Consumers get a chance to
sample your product at any MT
or GT & get an assured prize ;
we ensure a bigger prize for
them when they buy the actual
product

9. Tangible Experiential
White Goods
Car
Brand Merchandise
Bikes
Apparels
Movie
Coffee
Salon
Pizza
Holiday
Family
Activities
Recharge
IPL Tickets
Buy One
Get One
Learning/
Coaching
Classes
Exciting Reward Options

10. (Tickets, DVDs, Meet-
Greet the Stars, Movie
Merchandises)
Movie Experience
Enjoy a cup of coffee at the
nearest CCD/ Costa Coffee
Coffee
Watch the action live at
the stadium
IPL 2015 Tickets

11. Recharge
Mobile & DTH top ups
with every purchase
Salon
Rejuvenate yourself!
Pizza
Free Pizza delivery at
your door step
Holiday
Domestic &
International
holiday packages

12. Family Activity
(Amusement Parks)
A fun day out with family
at Amusement/ Theme
Parks
•Learning/ Coaching
Classes (For Kids
& Adults)
Learn & Enhance your
hobbies/ talents/ sports
through sessions by
Experts

13. Buy One Get One
Buy a product & get one
free!!!
Dental Check Up
Complimentary Dental
check up at IDA approved
clinics

14. Store Missed call Social Sms Mobile
Contact Web Service Kiosks Sale
IVR

15. SMS
Consumer gets the
voucher, sends a sms
to know what he has
won
Online
Consumer gets the
voucher, he logs onto
the website to know
what he has won
Instant
Consumer gets his
reward as soon as he
gets his voucher
In- Store Device
Tablet placed on every
point of sale to ensure
that consumer gets
himself registered then
& there to redeem his
gift.
The Omni Channel Modality

17. Pongal
The campaign concept: Welcome the first festival of the year with a new look
Concept Integration: With every purchase, a salon experience will be offered as an assured
gift instantly or through a simple SMS registration. The experience can be redeemed Online.

18. Holi
Concept Integration: As selfies are currently in trend, we will create a selfie contest on a social
media platform; wherein the brand will be directly visible in every photograph. Multiple rewards
can be won though this contest after registering Online or through an In Store Device provided at
every Store. The rewards can be redeemed online.
The campaign concept: Share your happiness share the celebration and win prizes

19. April- May Summer Bonanza
Concept Integration: Consumer buys the product and gets an assured gift, which gives his child a
the chance to enhance his/her talent in his/ her sport of interest or get sport merchandise
instantly.
The campaign concept: Summer vacations, time to nurture the extra curricular talents
of your children.

20. Eid
Concept Integration: Every product will contain an In Pack or On Pack Scratch N Win card through
which the consumer can win an assured gift of movie tickets. The scratch N win will provide an
element of surprise to the consumer & the tickets will be redeemed through a simple online
procedure.
The campaign concept: With Big Movies releasing around this time, what better than a Movie
date with family!

21. Ganesh Chaturthi
Concept Integration: We will run a time bound loyalty campaign here, which encourages the
consumer to purchase HUL products multiple times, & he/she wins a bigger prize with every
purchase. A unique code will be provided on every purchase which will enable the consumer to
register himself/ herself through an SMS. The prize will be redeemed online.
The campaign concept: With celebrations on for almost 2 weeks, nothing better than
rewarding customers for repeated purchase during this time

22. Durga Puja
Concept Integration: A trial & sampling activity will take place at all MT & GT, where the potential
consumer can win an assured prize (pizza vouchers) by simply sampling the product; & wins a bigger
prize on the purchase
The campaign concept: What better way to enjoy a festival than a free pizza?

23. Dussera
Concept Integration: On every purchase the consumer gets to redeem some cash amount
(either a cell phone top- up or cash credited directly to the bank account) through a SMS
The campaign concept: Get Cash Back with every purchase!

24. Diwali
Concept Integration: An assured gift on every purchase through a simple registration via SMS &
the consumer automatically gets registered for the sweepstake where few lucky winners win an
International Holiday or a Car
The campaign concept: Let the festival of lights light up your life! Sweepstake offer, win big and yes
everyone gets something.

25. Christmas
Concept Integration: Consumer gets an assured ‘Family Fun’ gift voucher. They redeem it against
bookings at their choice of Family Activity Centers; Amusement Parks, Theme Parks, Weekend
Getaways, Camping / Trekking Trips.
The campaign concept: It’s the end of the year, the holiday season on and time for a fun filled family
outing

26. Celebrations Activity Reward Modality Redemption
New Years Day SELFIE CONTEST MULTIPLE ONLINE ONLINE
Vasant Panchami SAMPLING SALON/ COFFEE INSTANT ONLINE
Republic Day ASSURED MOVIE INSTANT ONLINE
Maha Shivratri BOGO MOVIE / COFFEE SMS ONLINE
Chhatrapati Shivaji Maharaj Jayanti CASH BACK CASH SMS ONLINE
Ram Navami ASSURED TANGIBLE INSTANT ONLINE
Mahavir Jayanti SCRATCH N WIN RECHARGE SMS ONLINE
Dr Ambedkar Jayanti CASH BACK CASH SMS ONLINE
May Day SAMPLING IPL TICKETS SMS ONLINE
Independence Day ASSURED / SWEEPSTAKE COFFEE SMS ONLINE
Parsi New Year SCRATCH N WIN MULTIPLE ONLINE ONLINE
SUGGESTED CAMPAIGN FOR OTHER FESTIVE DATE

27. Celebrations Activity Reward Modality Redemption
Raksha Bandhan ASSURED _ SWEEPSTAKE MOVIE ONLINE ONLINE
Janmashtami SCRATCH N WIN PIZZA MOVIE ONLINE ONLINE
Milad-un-Nabi BOGO
PIZZA MOVIE
ONLINE ONLINE
Guru Govind Singh Jayanti SAMPLING MERCHANDISE INSTANT ONLINE
Birthday of Swami Vivekananda ASSURED BOOKS SMS ONLINE
Netaji Subhas Chandra Bose Jayanti CASH BACK CASH ONLINE ONLINE
Buddha Purnima SCRATCH N WIN TRAVEL INSTANT ONLINE
Birthday of Rabindra Nath Tagore COACHING CLASSES MUSIC DANCE INSTANT ONLINE
Mahatma Gandhi Birthday SCRATCH N WIN MULTIPLE INSTANT ONLINE
Guru Nanak Birthday SWEEPSTAKE TRAVEL SMS - INSTANT PHONE
SUGGESTED CAMPAIGN FOR OTHER FESTIVE DATE