There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
11. www.TotalYouthResearch.com
82%
84%
91%
97%
Youth Smartphone Ownership
in 2015
China
UK
USA
Germany
SOURCE: NIELSEN, MOBILEYOUTH, TELEFONICA 2014, 2015
14-29 years (Millennials)
MARKET SATURATION
We’ll reach 100+%
smartphone
penetration in the
Millennial market in
the next 2-3 years
#1
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17. said the #1
reason they used
Snapchat was
because it didn’t
store messages
77%
source: Mobile Squared 2014
www.TotalYouthResearch.com
#3
18. www.TotalYouthResearch.com
4%
4%
4%
8%
8%
9%
10%
25%
32%
35%
Top Mobile Messenger Apps for Millennials
Facebook Messenger
SOURCE: GLOBAL WEB INDEX Q3-Q4 2014
% used in last month 17-31 years (exc China)
FACEBOOK DOMINATES BUT GROWTH SLOWS
Facebook dominates the mobile messenger
market by default but new entrants continue
to eat up market share
Whatsapp
Skype
Viber
WeChat
Line
Snapchat
Kakao
Kik
Tango
#4
20. www.TotalYouthResearch.com
47%
65%
80%
91%
97%
Have you used your
smartphone in the bathroom?
Under 20 yrs
20-29 yrs
29-45 yrs
66+
SOURCE: 11MARK 2013
46-66 yrs
% said “Yes”
SOCIAL GROOMING
Millennials need to
connect anytime
anywhere because they
need to constantly
maintain social networks
#5
24. www.TotalYouthResearch.com
Which type of friend do you
share this type of content with?
SOURCE: HARRIS INTERACTIVE 2014
Real Friends Facebook Only Friends
Share a secret
Share personal problems
Ask for help
Chat when alone
REAL FRIENDS RULE
Millennials share
the bulk of their
content with real
offline friends#6
27. www.TotalYouthResearch.com
15%
60%
71%
80%
Millennial’s and Their
Twitter Habits
Check Twitter at least once a day
Say tweeting an event makes it more fun
Tweet at least once a day
>10x / day
SOURCE: TWITTER 2014
Survey of Millennial Twitter Users
CONTEXT DRIVES TWITTER
Millennials love Twitter. Most
users check at least once a
day. Key to appeal is the social
context in which they use it.
#7
36. www.TotalYouthResearch.com
Millennials more likely to share
with their “strong ties”
SOURCE: MOBILEYOUTH VIA FACEBOOK 2013
Strength of tie measured as a factor of likes, messages and comments exchanged
%ofpostssharedonFacebook
0%
20%
40%
60%
80%
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Strong TiesWeak Ties
STRONG TIES
The stronger the
connection, the
more likely
Millennials are to
the share the
content
#12
38. www.TotalYouthResearch.com
15%
54%
69%
78%
How do you show your loyalty
to a smartphone brand?
I recommend the brand to others
I buy more of the same brand
I don’t consider other brands
SOURCE: MOBILEYOUTH VIA FORRESTER 2014
% of 18-25 year olds who bought repeat brand phone
FB Like
RETENTION DRIVES ACQUISITION
Loyal fans are more likely to drive new
customers than interact on social media.
#13
40. www.TotalYouthResearch.com
17%
45%
61%
92%
Which of these friend groups
would you invite to Snapchat?
Close friends I trust to never share message
Friends I’d forgive if they shared
Most friends
Others
SOURCE: MOBILESQUARED 2014
TRUST IS KEY
Millennials care
about privacy and
share more with
people they trust.
#14