thingsicarry - The Things I Carry: My Everyday Tools for SuccessLee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also a consultant, speaker, blogger, and the CEO of TopRank Online Marketing, a digital marketing and online PR agency. With over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies, Lee has been a pioneering voice on the intersection of search, social media and content marketing. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker on digital marketing and PR topics for conferences and corporate events. He is also editor of Online Marketing Blog, recognized as one of the most popular marketing blogs on the web.