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Test Prep Business Model
Business Summary   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Delivery Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courses ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Sales Strategy
Brand Equity ,[object Object],[object Object],[object Object],[object Object]
Our Proposed Centres  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Strengths   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities in the Market   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Learning Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Learning Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Learning Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IIT JEE PROJECTION FOR 3 YEARS                   All India Online Test Series                   Topic-wise Online Test 400.00 2000 20000 300.00 2000 15000 200.00 2000 10000 Online Test                                       Online Test                   Question Bank (Nuumericals)                   Question Bank (Objective)                   Daily Practice Paper                   Learning Content 600.00 4000 15000 400.00 4000 10000 200.00 4000 5000 Online Learning                     1400.00 140000 1000 600.00 120000 500 0.00 120000   2yr Programme 750.00 75000 1000 325.00 65000 500 0.00 65000   1yr Programme                   Real Time Live Interactive Learning                     2800.00 140000 2000 1200.00 120000 1000 600.00 120000 500 2yr Programme 1500.00 75000 2000 650.00 65000 1000 325.00 65000 500 1yr Programme                   Face to Face Classroom Learning                   Class Room  Programme Amount Course Fee No of Students Amount  (in Lakhs) Course Fee No of Students Amount  (in Lakhs) Course  Fee No of Students REVENUE 3rd Year 2nd Year 1st Year  
IIT JEE PROJECTION FOR 3 YEARS 1388.50     742.35     516.25     TOTAL  (C ) 88.50     42.35     16.25   1% Travelling & other Expenditure 1300.00     700.00     500.00     Advertisement & Publicity                    MARKETING COST                     100.00     140.00           TOTAL (B) 100.00     100.00           BROADBAND COST       40.00           STUDIO COST                    TECHNOLOGY COST                     60.00     80.00     200.00     TOTAL  (A) 30.00     30.00           Content Review 30.00     50.00     200.00     Content Development                   CONTENT                   EXPENDITURE                     8850.00     4235.00     1625.00     TOTAL REVENUE                     400.00 4000 10000 200.00 4000 5000 80.00 4000 2000 All India Test Series                     400.00 2000 20000 200.00 2000 10000 100.00 2000 5000 Success File 600.00 12000 5000 360.00 12000 3000 120.00 12000 1000 Study Material                   Correspondence Course
IIT JEE PROJECTION FOR 3 YEARS 144.00 120.00 54.00 Management Cost 590.85     378.14     144.97     TOTAL (D) 6.00     4.00     2.00     Misc. 35.00     19.00     8.00     Postal Charges 120.00     60.00     0.00     Printing( Classroom) 250.00     140.00     55.00     Printing( Correspondence) 0.50     0.50     0.50     Stationary 1.20     1.20     0.90 0.1   Electricity 0.60     0.60     0.45 0.05   Communication 0.98     0.97     0.72 0.08 1 Security 0.61     0.61     0.45 0.05 1 Office Boy 1.84     1.82     1.35 0.15 1 Receptionist 1.22     1.21     0.90 0.1 1 Accounts 1.84     1.82     1.35 0.15 1 HR+Admin 1.84     1.82     1.35 0.15 1 Technical Lead 1.84     1.82     1.35 0.15 1 Graphic Designer 1.84     1.82     1.35 0.15 1 Head (Student Affair) 7.34     7.27     5.40 0.6 1 Head (Marketing) 4.28     4.24     3.15 0.35 1 Head( Knowledge Resource)                   Salary (Administrative staff) 9.92     9.45     6.75 0.75 1 Rent (New Delhi)                   ADMINISTRATION
IIT JEE PROJECTION FOR 3 YEARS 259.11     156.30     128.39     PROFIT MARGIN % 6385.60     2582.64     713.50     OPERATING PROFIT 2464.40     1652.36     911.50     TOTAL EXPENDITURE(A+B+C+D+E)                                 280.00     TOTAL(F)             100.00 250 Hardware & Software Cost              30     Security Deposit against Rent(3 months)             150.00     Infrastructure Dev. Cost(5 centres)                   CENTRE DEVELOPMENT COST 469.05     431.86     104.28     TOTAL(E) 5.50     5.00           Maintenance cost for H/w and S/w  4.62   5 4.20 0.07 5 0.00 0 0 Security 3.30   10 3.00 0.05 5 0.00 0 0 Office Boy 5.28   4 4.80 0.1 4 3.60 0.1 4 Operators 4.65   8 4.22 0.088 4 2.88 0.08 4 Executive 13.20   10 12.00 0.1 10 0.00 0 0 BDE 19.80   10 18.00 0.15 10 0.00 0 0 Councellors 264.00   40 240.00 1 20 54.00 1 6 Faculty 2.90   1 2.64 0.22 1 1.80 0.2 1 Coordinator- Correspondence 9.90   10 9.00 0.15 5 0.00 0 0 Classroom Coordinators 9.90   5 9.00 0.15 5 0.00 0 0 Centre Coordinator                   Salary (Centres Staff) 126.00     120.00     42     Rent (5 Centres)                 CENTRE COST (5 Centres)
Financial Highlights 259.114 156.302 128.391 Profit Margin% 6385.60 2582.65 713.50 Operating Profit 2464.4 1652.35 911.5 Total Expenditure (A+B+C+D+E)  (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 516.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost  (A)         8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 400.00 200.00 80.00 All India Test Series 1000.00 560.00 220.00 Correspondence Course 400.00 300.00 200.00 Online Test 600.00 400.00 200.00 Online Learning 2150.00 925.00 0.00 Real Time Live Interactive Learning 4300.00 1850.00 925.00 Face to Face Classroom Learning       Class Room Programme 3rd year 2nd year 1st year Courses
Summary 259.11 156.3 128.39 Profit Margin% 6385.6 2582.64 713.5 Operating Profit 2464.4 1652.35 991.5 Total Investment  (A+B+C+D+E+F) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 516.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A) 3rd yr 2nd yr 1st yr Plan for use of fund 2464.40 1652.35 911.50 Total Expenditure (in Lakhs) 8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 3rd yr 2nd yr 1st yr Year
Financial Highlights
Revenue Projection Course & Year-Wise
Expenditure Projection Year Wise
Online Test For CAT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MBA Projection for 3 years 5450.00     2550.00     500.00     TOTAL REVENUE                                       2250.00 15000 15000 750.00 15000 5000       Study Material                   Correspondence Course                                       Online Test                   Question Bank (Subjective)                   Question Bank (Objective)                   Daily Practice Paper                   Learning Content 2000.00 4000 50000 1000.00 4000 25000       Online Learning                   1200.00 2000 60000 800.00 2000 40000 500.00 2000 25000 Online Test Amount  (in Lakhs) Course Fee No of Students Amount  (in Lakhs) Course  Fee No of Students Amount  (in Lakhs) Course  Fee No of Students REVENUE 3rd Year 2nd Year 1st Year  
MBA Projection for 3 years 74.43     66.41     37.00     PROFIT MARGIN % 4056.50     1693.50     185.00     OPERATING PROFIT 1393.50     856.50     315.00     TOTAL EXPENDITURE (A+B+C+D)                     109.00     51.00     10.00   2% TOTAL (D)                   OPERATIONAL COST                     450.00     150.00           TOTAL  ( C)                   PRINTING COST                     554.50     425.50     205.00     TOTAL  (B ) 54.50     25.50     5.00   1% Travelling & other Expenditure 500.00     400.00     200.00     Advertisement & Publicity                    MARKETING COST                     280.00     230.00     100.00     TOTAL  (A) 30.00     30.00           Content Review 250.00     200.00     100.00     Content Development                   CONTENT                   EXPENDITURE
Financial Highlights 259.114 156.302 128.391 Profit Margin% 6385.60 2582.65 913.50 Operating Profit 2464.4 1652.35 711.5 Total Expenditure (A+B+C+D+E) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 316.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A)         8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 400.00 200.00 80.00 All India Test Series 1000.00 560.00 220.00 Correspondence Course 400.00 300.00 200.00 Online Test 600.00 400.00 200.00 Online Learning 2150.00 925.00 0.00 Real Time Live Interactive Learning 4300.00 1850.00 925.00 Face to Face Classroom Learning       Class Room Programme 3rd year 2nd year 1st year Courses
Summary 259.11 156.3 128.39 Profit Margin% 6385.6 2582.64 913.5 Operating Profit 2464.4 1652.35 991.5 Total Investment (A+B+C+D+E+F) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 316.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A) 3rd yr 2nd yr 1st yr Plan for use of fund 2464.40 1652.35 711.50 Total Expenditure (in Lakhs) 8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 3rd yr 2nd yr 1st yr Year
Financial Highlights
Revenue Projection Course & Year-Wise
Expenditure Projection Year Wise
Thanks

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Toppers Elearning Pres

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  • 13. IIT JEE PROJECTION FOR 3 YEARS                   All India Online Test Series                   Topic-wise Online Test 400.00 2000 20000 300.00 2000 15000 200.00 2000 10000 Online Test                                       Online Test                   Question Bank (Nuumericals)                   Question Bank (Objective)                   Daily Practice Paper                   Learning Content 600.00 4000 15000 400.00 4000 10000 200.00 4000 5000 Online Learning                     1400.00 140000 1000 600.00 120000 500 0.00 120000   2yr Programme 750.00 75000 1000 325.00 65000 500 0.00 65000   1yr Programme                   Real Time Live Interactive Learning                     2800.00 140000 2000 1200.00 120000 1000 600.00 120000 500 2yr Programme 1500.00 75000 2000 650.00 65000 1000 325.00 65000 500 1yr Programme                   Face to Face Classroom Learning                   Class Room Programme Amount Course Fee No of Students Amount (in Lakhs) Course Fee No of Students Amount (in Lakhs) Course Fee No of Students REVENUE 3rd Year 2nd Year 1st Year  
  • 14. IIT JEE PROJECTION FOR 3 YEARS 1388.50     742.35     516.25     TOTAL (C ) 88.50     42.35     16.25   1% Travelling & other Expenditure 1300.00     700.00     500.00     Advertisement & Publicity                   MARKETING COST                     100.00     140.00           TOTAL (B) 100.00     100.00           BROADBAND COST       40.00           STUDIO COST                   TECHNOLOGY COST                     60.00     80.00     200.00     TOTAL (A) 30.00     30.00           Content Review 30.00     50.00     200.00     Content Development                   CONTENT                   EXPENDITURE                     8850.00     4235.00     1625.00     TOTAL REVENUE                     400.00 4000 10000 200.00 4000 5000 80.00 4000 2000 All India Test Series                     400.00 2000 20000 200.00 2000 10000 100.00 2000 5000 Success File 600.00 12000 5000 360.00 12000 3000 120.00 12000 1000 Study Material                   Correspondence Course
  • 15. IIT JEE PROJECTION FOR 3 YEARS 144.00 120.00 54.00 Management Cost 590.85     378.14     144.97     TOTAL (D) 6.00     4.00     2.00     Misc. 35.00     19.00     8.00     Postal Charges 120.00     60.00     0.00     Printing( Classroom) 250.00     140.00     55.00     Printing( Correspondence) 0.50     0.50     0.50     Stationary 1.20     1.20     0.90 0.1   Electricity 0.60     0.60     0.45 0.05   Communication 0.98     0.97     0.72 0.08 1 Security 0.61     0.61     0.45 0.05 1 Office Boy 1.84     1.82     1.35 0.15 1 Receptionist 1.22     1.21     0.90 0.1 1 Accounts 1.84     1.82     1.35 0.15 1 HR+Admin 1.84     1.82     1.35 0.15 1 Technical Lead 1.84     1.82     1.35 0.15 1 Graphic Designer 1.84     1.82     1.35 0.15 1 Head (Student Affair) 7.34     7.27     5.40 0.6 1 Head (Marketing) 4.28     4.24     3.15 0.35 1 Head( Knowledge Resource)                   Salary (Administrative staff) 9.92     9.45     6.75 0.75 1 Rent (New Delhi)                   ADMINISTRATION
  • 16. IIT JEE PROJECTION FOR 3 YEARS 259.11     156.30     128.39     PROFIT MARGIN % 6385.60     2582.64     713.50     OPERATING PROFIT 2464.40     1652.36     911.50     TOTAL EXPENDITURE(A+B+C+D+E)                                 280.00     TOTAL(F)             100.00 250 Hardware & Software Cost             30     Security Deposit against Rent(3 months)             150.00     Infrastructure Dev. Cost(5 centres)                   CENTRE DEVELOPMENT COST 469.05     431.86     104.28     TOTAL(E) 5.50     5.00           Maintenance cost for H/w and S/w 4.62   5 4.20 0.07 5 0.00 0 0 Security 3.30   10 3.00 0.05 5 0.00 0 0 Office Boy 5.28   4 4.80 0.1 4 3.60 0.1 4 Operators 4.65   8 4.22 0.088 4 2.88 0.08 4 Executive 13.20   10 12.00 0.1 10 0.00 0 0 BDE 19.80   10 18.00 0.15 10 0.00 0 0 Councellors 264.00   40 240.00 1 20 54.00 1 6 Faculty 2.90   1 2.64 0.22 1 1.80 0.2 1 Coordinator- Correspondence 9.90   10 9.00 0.15 5 0.00 0 0 Classroom Coordinators 9.90   5 9.00 0.15 5 0.00 0 0 Centre Coordinator                   Salary (Centres Staff) 126.00     120.00     42     Rent (5 Centres)                 CENTRE COST (5 Centres)
  • 17. Financial Highlights 259.114 156.302 128.391 Profit Margin% 6385.60 2582.65 713.50 Operating Profit 2464.4 1652.35 911.5 Total Expenditure (A+B+C+D+E) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 516.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A)         8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 400.00 200.00 80.00 All India Test Series 1000.00 560.00 220.00 Correspondence Course 400.00 300.00 200.00 Online Test 600.00 400.00 200.00 Online Learning 2150.00 925.00 0.00 Real Time Live Interactive Learning 4300.00 1850.00 925.00 Face to Face Classroom Learning       Class Room Programme 3rd year 2nd year 1st year Courses
  • 18. Summary 259.11 156.3 128.39 Profit Margin% 6385.6 2582.64 713.5 Operating Profit 2464.4 1652.35 991.5 Total Investment (A+B+C+D+E+F) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 516.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A) 3rd yr 2nd yr 1st yr Plan for use of fund 2464.40 1652.35 911.50 Total Expenditure (in Lakhs) 8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 3rd yr 2nd yr 1st yr Year
  • 22.
  • 23. MBA Projection for 3 years 5450.00     2550.00     500.00     TOTAL REVENUE                                       2250.00 15000 15000 750.00 15000 5000       Study Material                   Correspondence Course                                       Online Test                   Question Bank (Subjective)                   Question Bank (Objective)                   Daily Practice Paper                   Learning Content 2000.00 4000 50000 1000.00 4000 25000       Online Learning                   1200.00 2000 60000 800.00 2000 40000 500.00 2000 25000 Online Test Amount (in Lakhs) Course Fee No of Students Amount (in Lakhs) Course Fee No of Students Amount (in Lakhs) Course Fee No of Students REVENUE 3rd Year 2nd Year 1st Year  
  • 24. MBA Projection for 3 years 74.43     66.41     37.00     PROFIT MARGIN % 4056.50     1693.50     185.00     OPERATING PROFIT 1393.50     856.50     315.00     TOTAL EXPENDITURE (A+B+C+D)                     109.00     51.00     10.00   2% TOTAL (D)                   OPERATIONAL COST                     450.00     150.00           TOTAL ( C)                   PRINTING COST                     554.50     425.50     205.00     TOTAL (B ) 54.50     25.50     5.00   1% Travelling & other Expenditure 500.00     400.00     200.00     Advertisement & Publicity                   MARKETING COST                     280.00     230.00     100.00     TOTAL (A) 30.00     30.00           Content Review 250.00     200.00     100.00     Content Development                   CONTENT                   EXPENDITURE
  • 25. Financial Highlights 259.114 156.302 128.391 Profit Margin% 6385.60 2582.65 913.50 Operating Profit 2464.4 1652.35 711.5 Total Expenditure (A+B+C+D+E) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 316.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A)         8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 400.00 200.00 80.00 All India Test Series 1000.00 560.00 220.00 Correspondence Course 400.00 300.00 200.00 Online Test 600.00 400.00 200.00 Online Learning 2150.00 925.00 0.00 Real Time Live Interactive Learning 4300.00 1850.00 925.00 Face to Face Classroom Learning       Class Room Programme 3rd year 2nd year 1st year Courses
  • 26. Summary 259.11 156.3 128.39 Profit Margin% 6385.6 2582.64 913.5 Operating Profit 2464.4 1652.35 991.5 Total Investment (A+B+C+D+E+F) (in Lakhs) 0.00 0.00 280.00 Centre Development Cost (F) 469.05 431.86 104.28 Centre Cost (E) 446.85 258.14 90.97 Administration Cost (D) 1388.50 742.35 316.25 Marketing Cost ( C) 100.00 140.00 0.00 Technology Cost (B) 60 80 200 Content Cost (A) 3rd yr 2nd yr 1st yr Plan for use of fund 2464.40 1652.35 711.50 Total Expenditure (in Lakhs) 8850.00 4235.00 1625.00 Total Revenue (in Lakhs) 3rd yr 2nd yr 1st yr Year

Editor's Notes

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