3. ANCILLARY TEXTS
• Both my Digi Pak and Poster ( Ancillary Texts ) compliment each other
very well as the main image of the poster is just an enlarged identical
version to the front cover of my Digi Pak. The reason I used the same
image was to keep a consistent style with all my media products,
another reason I used the same image was so my target audience would
be able to recognize the different ancillary products and understand
they are linked. The Color scheme for both my ancillary texts are very
dark / monochrome based yet red is the primary color which really
stands out. The reason I chose to use this color scheme is because it
really suites my chosen genre.
• The images I used for the ancillary texts were shot on the same day as
we was filming which ensured everything matched well and the
audience new exactly who the band were and what they represented.
4. THE MUSIC VIDEO
• The final draft of my music video consisted of the same color scheme as my
Ancillary texts although I based this house style of the music video first. The band
shots are shot in low key lighting which sets a dark atmosphere from the start which
is what we wanted as the song its self is very gritty.
• These are stills from my music video at 0:45 and 1:53, you can see a clear aesthetic
look between my Ancillary texts and the main project itself. The narrative of the
music video consist of a red haired girl wandering lost and confused in search of
something unknown. This edgy story line as well as my ancillary texts are very
conventional for my genre and make an excellent combination which keeps all my
media products looking very genuine and real.
5. CONCLUSION
• To Conclude I think the combination of my ancillary texts and my music
video is very successful. I am very pleased with the final outcome of
these media products and I feel like they couldn't’t suit along side each
other anymore than they already do. Both ancillary texts compliment
each other in the sense of how well they match and how effective
(marketing wise) they strike the target audience. All my media products
create iconography which is key for promoting a media products
especially full albums.
• The final products of my Music Video, Digi Pak and Poster are very
effective and successful and I couldn't’t be more pleased with them.
