Ecommerce SEO in 2012
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This document discusses ecommerce SEO strategies in 2012. It provides tips on content curation, links, schema markup, XML sitemaps, and the importance of quality, engaging content including questions and answers, products, guest posts, and video. Video is highlighted as an important format that can drive higher conversions, on-site engagement, search rankings, and offline sales. The document also warns of the risk of over-optimization penalties from Google.
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Ecommerce SEO in 2012
- 2. A Digital Shift How To Deliver Documents
- 3. Content Curators Hold All The Power
- 4. Fuck Yeah Cowboy Boots is a real thing, and links to ecommerce websites
- 5. Gucci has 100s of pins (links) on pinterest
- 6. Etsy has over 9000
- 7. "If you want a preview of where we're headed with apparel go look at the denim category, go look at women's jeans on Amazon. That'll give you a little insight into our future." http://www.excitingcommerce.com/2010/08/j eff-bezos-on-amazons-fashion-strategy-.html
- 9. Dive Head First Into G+. Now. http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
- 11. Technical SEO How To Deliver Documents
- 14. Clean XML Sitemaps “ We have a very tight threshold on how clean your sitemap needs to be. […] We want only a couple of percentage points of error. https://seogadget.co.uk/check-your-xml-sitemap-errors/
- 16. Pandas Love Eating Bamboo http://www.flickr.com/photos/pagedooley/5402340884/sizes/l/in/photostream//
- 17. Something about GWT errors Love GWT Always
- 20. Content & How Links To Deliver Documents
- 21. Q&A Content Is Essential http://www.seomoz.org/blog/the-huge- untapped-potential-of-qa-content-for-seo
- 22. Basic Content Still Works
- 23. Categories as Content http://producten.hema.nl/
- 24. Products as Content http://wish.co.uk/zombie-boot-camp/
- 25. Guest Posting or Content Marketing? “ As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/
- 26. How To Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
- 27. Allow your content to be remixed and hacked. Turn products into linkbait http://artistmarketplace.moleskine .com/
- 28. made.com allows you to vote on product development & design
- 29. >100 pins of this product page
- 30. The Promise of Content
- 31. (PS this is why kickstarter works)
- 32. Gucci has 6 million facebook fans
- 34. Video How To Deliver Documents
- 35. Zappos have over 50,000 product videos (and >185,000 video urls indexed) http://blogs.zappos.com/fif tythousand
- 36. Product Video Results Higher Conversions Stay Longer 64% -85% 2min Longer Average stay when engaged More likely to purchase after with video watching a product video Comscore 8/2010 Internet Retailer 4/2010 / Comscore 8/2010 Search Enhancement Offline Impact 53x Higher 6% increase Likelihood of a front-page In in-store sales Reckitt Benckiser, Nielsen, May 2010 Google result Forrester, 1/2010 This slide stolen with permission from TippingpointLabs.com
- 37. How Do I Get Video Results? http://www.distilled.net/blog/video/getting-video-results-in-google/
- 38. How Do I Produce Videos? http://www.slideshare.net/philnottingham/incorporating-video-into-your-link-building-strategy
- 41. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!