Data Driven Personas Summit 08

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Slides from my data driven design research personas IA Summit 2008.

Published in: Business, Technology

Data Driven Personas Summit 08

  1. 1. data driven design research personas Todd Zaki Warfel, Messagefirst
  2. 2. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  3. 3. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  4. 4. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  5. 5. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  6. 6. Why use them?
  7. 7. The average user doesn’t exist.

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