Data Driven Personas Summit 08

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data driven design research personas Todd Zaki Warfel, Messageﬁrst
“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
Why use them?
The average user doesn’t exist.
They keep you o