Data Driven Personas Summit 08

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    Data Driven Personas Summit 08 - Presentation Transcript

    1. data driven design research personas Todd Zaki Warfel, Messagefirst
    2. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
    3. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
    4. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
    5. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
    6. Why use them?
    7. The average user doesn’t exist.

    + Todd ZakiWarfelTodd ZakiWarfel, 2 years ago

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