The o ce of a
small accounting rm in a major city in the US. The o ce of a small accounting rm in a major city in the US. Sharon feels overworked. She has to work overtime this week to re-enter the nancial documents they lost due to a virus Now that they have Comcast’s Business Center, Sharon feels much more relaxed at work. All their important les are backed attack last week. Her boss Ken still keeps his calendar on paper, which makes it di cult to schedule meetings. And she’s tired up at the end of the day. She’s able to schedule appointments for her boss and automatically notify him. Last week she used of getting phone calls from clients in a panic, because their Quickbooks le was too big to email and they didn’t receive it in the new web conferencing feature to get training on a new software application they purchased. time. Sharon does some comparison shopping Sharon selects a service provider. Sharon sets up the primary account. Sharon selects a hosting package. Sharon sets up a comcast.net email Sharon sets up an mail account setup. Sharon sets up an email alias. Sharon sets up an email forward Sharon creates a new web page. for small business services. address. (distribution list). Sharon needs email, le storage and Sharon has determined that Comcast has Sharon has scheduled an activation with Sharon has determined that Comcast has Sharon has selected the free basic hosting Sharon needs to setup email accounts for Sharon wants a to make sure that emails Sharon wants a to make sure that general Sharon needs to create a new web page to backup assistance. She's been thinking the best solution to t their small business Comcast. She has an installation appoint- the best solution to t their small business package and wants to setup the .net email the other employees at the o ce. sent to Sharon, SharonReynolds, email inquiries are sent to her, Ken and their site. about making a company website as well. needs. ment on Tuesday. needs. address. Sharon.Reynolds and sreynolds are all sent Ron. to her Sharon@parowitz.com account. Sharon, Nicole and Shane Sharon, Nicole and Shane Sharon, Nicole, Shane Sharon, Nicole and Shane Sharon, Nicole, Shane Sharon, Nicole, Erin and Shane Sharon, Nicole, Erin and Shane Sharon, Nicole, Erin and Shane Sharon, Nicole, Erin and Shane Price, number of pages, number of email Communicates the packages in terms they Availability of primary account name. Communicates the packages in terms they Ability to add email address quickly and Ability to add email address quickly and Ability to add email alias quickly and easily. Ability to add email forward quickly and Ability to create pages add images and text addresses, client communication manage- understand (e.g. number of pages, email Memorability of primary account name and understand (e.g. number of pages, email easily. Ability to add the email address she easily. Ability to add the email address she Understanding when to use an alias vs. a easily. easily, preview before publishing page, ment, internal collaboration, remote access addresses) password. addresses) needs. needs. forward. make changes quickly, allow others to add to email (web-mail), le backup. a page to the site.. Doesn't require knowl- edge of HTML/CSS. Selecting the right package. Knowing which package is right for them. Already has several usernames and pass- Knowing which package is right for them. Not being able to get the email address Doesn't know what pop and smtp are. Not Not sure when to use an alias and when to Not sure when to use an alias and when to Linking/navigation so customers can nd How many pages do they need? words. Having one more to remember. How many pages do they need? they want. Di culty in coming up with sure how username is di erent from email use a forward. use a forward. the new page. Doesn't understand what similar email addresses that are available. address, or if they are case sensitive. FTP is. Doesn't know how page structure “My boss needs to think it’s useful, Not sure what pop and smtp are and how Doesn’t like it when the email address they a ects SEO. but I’m the one who has to use it.” to setup their email account. want isn’t available. S2.1 S3.1 S1.1 S4.1 S5.1 S6.1 S7.1 S8.1 S9.1 Begin sign-up. Installer shows up. Search for services. Visit account sign-up screen. Visit admin dashboard (control Visit admin dashboard (control Visit admin dashboard (control Visit admin dashboard (control Add a new web page. The customer visits the business panel) screen. panel) screen. panel) screen. panel) screen. The customer searches Google, The customer visits the business (1) (1) (1) (1) (1) (1) (1) (2) (1) The customer launches the Web services landing screen, receives a Yahoo! or other sites for quot;web host- services landing screen. The customer visits the admin The customer visits the admin The customer visits the admin The customer visits the admin page creation application and is phone call from Comcast’s business ing,quot; quot;search engine promotion,quot; and dashboard. dashboard. dashboard. dashboard. automatically prompted to add a division, or a salesperson visits their quot;small business solutionsquot;. new page to their site. o ce S2.2 Select a package. S3.2 Installer provides the account info S1.2 S4.2 Select a hosting package. S5.2 Create new account. S6.2 Create new account. S7.2 S8.2 Create new account. S9.2 Visit web hosting and small busi- View email accounts. (bill). The customer selects the small ness solutions sites. The customer selects the package The customer selects the quot;Add new The customer selects the quot;Add new The customer selects the option to The customer selects the quot;Add email (1) (1) (1) (1) (1) (1) (1) (2) (2) Select a theme. business solutions package they Customer visits several of the search they want to sign up for. email accountquot; option. email accountquot; option. view email accounts. forwardquot; option. The customer selects a theme for want to sign up for. results, evaluating o erings, pricing their new web page. and the quot;credibilityquot; of the provider based on the website design. S3.3 Account activation. S1.3 S4.3 Select a domain. S5.3 Enter account information. S6.3 Enter account information. S7.3 S8.3 Enter forward information. S9.3 Request additional info. Select email account. Sharon visits the account activation The customer contacts the service The customer selects to transfer an The customer enters the person's The customer enters the person's The customer selects the email The customer enters the email (1) (2) (1) (1) (1) (1) (2) (2) Select a template. screen. provider, explaining their situation existing domain, or chooses a new name and desired email address. name, desired email address, pass- address they want to create an alias address and quot;forward toquot; informa- The customer selects a template for and asking which package is the best domain for hosting. word, aliases and size limit. for. tion. the new page (e.g. Home, About, for them. Article, Photos, Blank) think of it as your 60 page requirements document S3.4 Setup primary account. S1.4 S4.4 Select alternate domains. S5.4 Con rmation. S6.4 Con rmation. S7.4 S8.4 Con rmation. S9.4 Ask for recommendation. Add alias. Sharon sets up the primary account. The customer asks for a recommen- The customer selects additional, The system displays a con rmation The system displays a con rmation The customer selects the quot;Add aliasquot; The system displays a con rmation (1) on one page (4) (2) (1) (1) (1) (2) (1) Name page. dation from a friend. alternative domains. that the email account was set up that the account was set up with next option to create an alias for this that the forward was set up with next The system automatically names the with next steps (e.g. Add another steps (e.g. Add another email account. steps (e.g. Add another email page based on the title provided by email account, Setup your email account, Setup your email program, forward, Return to dashboard) the customer. program, Return to dashboard) Return to dashboard) S3.5 First time visitor screen. S1.5 S4.5 Select add-on services. S5.5 Setup email program. S6.5 Setup email program. S7.5 S8.5 Add another email alias. S9.5 Print o erings. Enter alias. The customer nishes activation and The customer prints the page The customer selects add-on services The customer selects this option and The customer selects this option and The customer enters the alias for the The customer selects an option to (1) (1) (1) (1) (1) (1) (2) (1) Add text. visits the rst time (activation, upsell, showing the di erent service o er- (e.g. email virus scan, blogging instructions for con guring an email instructions for con guring an email address and selects quot;create alias.quot; add another email forward and the The customer adds text to the page welcome) screen. With a quot;did you ings. software, on-line marketing, collabo- application are displayed (e.g. application are displayed (e.g. process repeats. template and formats it. know you could…quot; with the option to ration) incoming/outgoing mail servers, incoming/outgoing mail servers, come back to this later. username, password) username, password) S1.6 S4.6 Provide contact and billing informa- S5.6 Print instructions. S6.6 Print instructions. S7.6 S9.6 Collect mailers. Con rmation. tion. The customer collects various The customer selects this option to The customer selects this option to The system displays a con rmation (1) (1) (1) (1) (1) (1) Add images. promitional materials they have The customer provides billing and print the instructions. print the instructions. that the alias was set up with next The customer selects an image from received in the mail from service contact info. steps (e.g. Add another alias for this their computer or local network and providers. account, Add alias for another places it in the page. account, Return to dashboard) S1.7 S4.7 S5.7 S6.7 S7.7 S9.7 Create short-list. Review order. Add another email account. Add another email account. Add another email alias. The customer creates a short-list of The customer reviews their order. The customer selects an option to The customer selects an option to The customer selects an option to (4) (1) (1) (1) (1) (2) Tag page. 3-5 options to show the decision add another email address and the add another email address and the add another email alias and the The customer can select (add) tags makers (boss). process repeats. process repeats. process repeats. and categories for the page. Present to decision makers. S4.8 Place order. S1.8 S9.8 The customer shows the short-list to The customer places their order. Check spelling. (4) (1) (2) their boss to pick a provider. The customer can run spell check on the existing page. Select a provider. S4.9 Con rm order. S1.9 S9.9 The customer selects a provider and The customer views the order Preview page. (4) (1) (2) begins the activation process. con rmation screen with next steps. The customer previews the new page prior to publishing it. Publish. The customer publishes the S4.10 Email receipt. S9.10 page to their website. The customer receives an electronic Next steps. (1) (1) receipt via email. The customer is prompted with next steps (e.g. Create another page, Announce this page to customers) S4.11 Welcome orientation email. The customer receives an instruc- (1) tional email with the administration URL, mail server info, DNS info, etc.