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TheEra of Social EngagementTim Husband, Cisco Global Social Media Marketing, @thusbandJune 27th, 2012© 2010 Cisco and/or i...
•  A New Era                                                           •  The Journey                                     ...
http://share.cisco.com/big-things-are-happening.html© 2010 Cisco and/or its affiliates. All rights reserved.   3
Who are they?                What are they talking about?                            Who are they listening to?           ...
Third                                                                         Second   Primary Focus                cisco....
Two-Way            Joining the                      Attraction                           Communication       Conversation ...
Consider                                                                                                                  ...
85% of all                                                                            business                            ...
100%                                                                                      News                            ...
A regularly scheduled video broadcast with Cisco executives and experts          covering partner-focused topics.         ...
Cisco Collaboration Virtual                                                           Launch Experience                   ...
Game Mechanics Drive            Leading with Voice                                    User Behavior                 of the...
Thank you.© 2010 Cisco and/or its affiliates. All rights reserved.   13
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The Era of Social Engagement

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Presented at the Atlanta Interactive Marketing Association Social Media event on June 27th.

Highlights:
- The New Era of Engagement
- Cisco's Social Journey
- What's next in B2B Social Media

Published in: Technology, Business
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Transcript of "The Era of Social Engagement"

  1. 1. TheEra of Social EngagementTim Husband, Cisco Global Social Media Marketing, @thusbandJune 27th, 2012© 2010 Cisco and/or its affiliates. All rights reserved. 1
  2. 2. •  A New Era •  The Journey •  What’s Next© 2010 Cisco and/or its affiliates. All rights reserved. 2
  3. 3. http://share.cisco.com/big-things-are-happening.html© 2010 Cisco and/or its affiliates. All rights reserved. 3
  4. 4. Who are they? What are they talking about? Who are they listening to? Where are they engaging?© 2010 Cisco and/or its affiliates. All rights reserved. 4
  5. 5. Third Second Primary Focus cisco.com Discussion Forums Cisco Social Cisco Blogs Networks Blogs© 2010 Cisco and/or its affiliates. All rights reserved. 5
  6. 6. Two-Way Joining the Attraction Communication Conversation ! Creating a Building Relationship Communities Integration© 2010 Cisco and/or its affiliates. All rights reserved. 6
  7. 7. Consider 88% Suggest that Become Evaluate social channels Aware of a Customer Decision Journey are strong Cisco Offering influencers during the decision process “Loyalty Loop” 60% Will use support forums and Bond with the technical Cisco Brand discussion groups Buy to inform the Advocate Experience purchase decision© 2010 Cisco and/or its affiliates. All rights reserved. 7
  8. 8. 85% of all business technology buyers engage in some form of social activity while working. Source: January 4, 2012, “Global Social Media Adoption In 2011” Forrester report© 2010 Cisco and/or its affiliates. All rights reserved. 8
  9. 9. 100% News Releases Features Produced Video 50% Podcasts Blogs Video Blogs 0% 212% increase in traffic to News@Cisco & Cisco social sites *Data as of 8/19/2010 81% lower spend on multimedia in two years© 2010 Cisco and/or its affiliates. All rights reserved. 9
  10. 10. A regularly scheduled video broadcast with Cisco executives and experts covering partner-focused topics.   Engage Cisco partners around the globe   Interact using video, social media, and free tools   8 sessions with close to 50,000 live views and many replaysDigital Marketing Awards Finalist© 2010 Cisco and/or its affiliates. All rights reserved. 10
  11. 11. Cisco Collaboration Virtual Launch Experience •  59,891 unique visitors •  10,859 registered for streamed events / 5,988 attended •  93 discussions with 256 replies© 2010 Cisco and/or its affiliates. All rights reserved. 11
  12. 12. Game Mechanics Drive Leading with Voice User Behavior of the Customer Video Facilitates the Social Scoring and Social CRM Purchasing Process leads to predictive modeling© 2010 Cisco and/or its affiliates. All rights reserved. 12
  13. 13. Thank you.© 2010 Cisco and/or its affiliates. All rights reserved. 13
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