The Era of Social Engagement
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The Era of Social Engagement

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Presented at the Atlanta Interactive Marketing Association Social Media event on June 27th. ...

Presented at the Atlanta Interactive Marketing Association Social Media event on June 27th.

Highlights:
- The New Era of Engagement
- Cisco's Social Journey
- What's next in B2B Social Media

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The Era of Social Engagement Presentation Transcript

  • 1. TheEra of Social EngagementTim Husband, Cisco Global Social Media Marketing, @thusbandJune 27th, 2012© 2010 Cisco and/or its affiliates. All rights reserved. 1
  • 2. •  A New Era •  The Journey •  What’s Next© 2010 Cisco and/or its affiliates. All rights reserved. 2
  • 3. http://share.cisco.com/big-things-are-happening.html© 2010 Cisco and/or its affiliates. All rights reserved. 3
  • 4. Who are they? What are they talking about? Who are they listening to? Where are they engaging?© 2010 Cisco and/or its affiliates. All rights reserved. 4
  • 5. Third Second Primary Focus cisco.com Discussion Forums Cisco Social Cisco Blogs Networks Blogs© 2010 Cisco and/or its affiliates. All rights reserved. 5
  • 6. Two-Way Joining the Attraction Communication Conversation ! Creating a Building Relationship Communities Integration© 2010 Cisco and/or its affiliates. All rights reserved. 6
  • 7. Consider 88% Suggest that Become Evaluate social channels Aware of a Customer Decision Journey are strong Cisco Offering influencers during the decision process “Loyalty Loop” 60% Will use support forums and Bond with the technical Cisco Brand discussion groups Buy to inform the Advocate Experience purchase decision© 2010 Cisco and/or its affiliates. All rights reserved. 7
  • 8. 85% of all business technology buyers engage in some form of social activity while working. Source: January 4, 2012, “Global Social Media Adoption In 2011” Forrester report© 2010 Cisco and/or its affiliates. All rights reserved. 8
  • 9. 100% News Releases Features Produced Video 50% Podcasts Blogs Video Blogs 0% 212% increase in traffic to News@Cisco & Cisco social sites *Data as of 8/19/2010 81% lower spend on multimedia in two years© 2010 Cisco and/or its affiliates. All rights reserved. 9
  • 10. A regularly scheduled video broadcast with Cisco executives and experts covering partner-focused topics.   Engage Cisco partners around the globe   Interact using video, social media, and free tools   8 sessions with close to 50,000 live views and many replaysDigital Marketing Awards Finalist© 2010 Cisco and/or its affiliates. All rights reserved. 10
  • 11. Cisco Collaboration Virtual Launch Experience •  59,891 unique visitors •  10,859 registered for streamed events / 5,988 attended •  93 discussions with 256 replies© 2010 Cisco and/or its affiliates. All rights reserved. 11
  • 12. Game Mechanics Drive Leading with Voice User Behavior of the Customer Video Facilitates the Social Scoring and Social CRM Purchasing Process leads to predictive modeling© 2010 Cisco and/or its affiliates. All rights reserved. 12
  • 13. Thank you.© 2010 Cisco and/or its affiliates. All rights reserved. 13