The Era of Social Engagement
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Era of Social Engagement

  • 782 views
Uploaded on

Presented at the Atlanta Interactive Marketing Association Social Media event on June 27th. ...

Presented at the Atlanta Interactive Marketing Association Social Media event on June 27th.

Highlights:
- The New Era of Engagement
- Cisco's Social Journey
- What's next in B2B Social Media

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
782
On Slideshare
677
From Embeds
105
Number of Embeds
3

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 105

http://www.scoop.it 97
http://www.linkedin.com 4
https://www.linkedin.com 4

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. TheEra of Social EngagementTim Husband, Cisco Global Social Media Marketing, @thusbandJune 27th, 2012© 2010 Cisco and/or its affiliates. All rights reserved. 1
  • 2. •  A New Era •  The Journey •  What’s Next© 2010 Cisco and/or its affiliates. All rights reserved. 2
  • 3. http://share.cisco.com/big-things-are-happening.html© 2010 Cisco and/or its affiliates. All rights reserved. 3
  • 4. Who are they? What are they talking about? Who are they listening to? Where are they engaging?© 2010 Cisco and/or its affiliates. All rights reserved. 4
  • 5. Third Second Primary Focus cisco.com Discussion Forums Cisco Social Cisco Blogs Networks Blogs© 2010 Cisco and/or its affiliates. All rights reserved. 5
  • 6. Two-Way Joining the Attraction Communication Conversation ! Creating a Building Relationship Communities Integration© 2010 Cisco and/or its affiliates. All rights reserved. 6
  • 7. Consider 88% Suggest that Become Evaluate social channels Aware of a Customer Decision Journey are strong Cisco Offering influencers during the decision process “Loyalty Loop” 60% Will use support forums and Bond with the technical Cisco Brand discussion groups Buy to inform the Advocate Experience purchase decision© 2010 Cisco and/or its affiliates. All rights reserved. 7
  • 8. 85% of all business technology buyers engage in some form of social activity while working. Source: January 4, 2012, “Global Social Media Adoption In 2011” Forrester report© 2010 Cisco and/or its affiliates. All rights reserved. 8
  • 9. 100% News Releases Features Produced Video 50% Podcasts Blogs Video Blogs 0% 212% increase in traffic to News@Cisco & Cisco social sites *Data as of 8/19/2010 81% lower spend on multimedia in two years© 2010 Cisco and/or its affiliates. All rights reserved. 9
  • 10. A regularly scheduled video broadcast with Cisco executives and experts covering partner-focused topics.   Engage Cisco partners around the globe   Interact using video, social media, and free tools   8 sessions with close to 50,000 live views and many replaysDigital Marketing Awards Finalist© 2010 Cisco and/or its affiliates. All rights reserved. 10
  • 11. Cisco Collaboration Virtual Launch Experience •  59,891 unique visitors •  10,859 registered for streamed events / 5,988 attended •  93 discussions with 256 replies© 2010 Cisco and/or its affiliates. All rights reserved. 11
  • 12. Game Mechanics Drive Leading with Voice User Behavior of the Customer Video Facilitates the Social Scoring and Social CRM Purchasing Process leads to predictive modeling© 2010 Cisco and/or its affiliates. All rights reserved. 12
  • 13. Thank you.© 2010 Cisco and/or its affiliates. All rights reserved. 13