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The State of Social &
                            Informal Learning
                              2011 NASBA CPE Conference
                                    San Diego, CA
                                    March 9, 2011

                                     Tom Hood, CPA.CITP
                                             CEO
                                   Business Learning Institute
                                  Maryland Association of CPAs


Thursday, March 10, 2011                                         1
Why we are here...
Thursday, March 10, 2011                        2
Fear?
  What if informal & social learning
could be the key to success in this new
               normal?
Thursday, March 10, 2011              3
Top Learning Trends
                                 Social Learning


                              Informal Learning

                           Life Long Learning
                 High Performing Workplace
                     What is the common theme?
Thursday, March 10, 2011                           4
Will the pace of change increase or decrease?


                           Will complexity increase or decrease?




                            Welcome to the New         Normal

Thursday, March 10, 2011                                           5
 “As	
  it	
  relates	
  to	
  science	
  and	
  technology,	
  the	
  
             rate	
  of	
  change	
  in	
  the	
  next	
  decade,	
  is	
  likely	
  
                  to	
  be	
  4	
  to7	
  9mes	
  faster	
  than	
  in	
  the	
  last	
  
                 decade.	
  	
  If	
  it	
  is	
  4x	
  faster	
  it	
  would	
  be	
  like	
  
             planning	
  for	
  2010	
  in	
  1890,	
  if	
  it	
  is	
  7x	
  	
  	
  faster	
  
            it	
  would	
  be	
  like	
  planning	
  for	
  2010	
  in	
  1670.”
                           	
  -­‐Expert	
  on	
  Educa9on	
  Panel,	
  The	
  Aspen	
  Ins9tute


Thursday, March 10, 2011                                                                            6
We feel overwhelmed by a
                   tsunami of changes
              The 5 C’s
    • Competition
    • Compliance
    • Convergence
    • Change
    • Complexity
Thursday, March 10, 2011                   7
Most CPAs feel like this with legislative,
                         standards & regulatory changes
Thursday, March 10, 2011                                           8
As knowledge moves from stocks
            to flows, how do we stop our
               inventory from becoming
                       obsolete?
Thursday, March 10, 2011                    9
The world is changing
                           From:            To:
                    • Hierarchy         • Network
                    • Command &         • Connect &
                           Control        Collaborate

                    • Experience        • Collaboration
                           Curve          Curve

                    • Lecturer          • Facilitator
                    • Push              • Pull
Thursday, March 10, 2011                                  10
From Push to Pull




Thursday, March 10, 2011                       11
Turbulent times require new skills and new ways of thinking




“You can’t stop the waves, but you can learn to surf”
                                               - Jon Kabat-Zinn



                           Photo: Pratt’s surfing page
Thursday, March 10, 2011                                           12
Thursday, March 10, 2011   13
The challenge is how to position
                 our organizations for L > C

               “To keep pace in your


                                         L>C
              industry, let alone as a
                leader, requires your
             rate of LEARNING to be
               greater than, or equal
             to, the rate of CHANGE.”
                              CHANGE


Thursday, March 10, 2011                          14
Thursday, March 10, 2011
                           Learning 2.0 Tools   15
Learning 2.0
                           The connected learner




Thursday, March 10, 2011                           16
Bill     Tom




                           MACPA’s Journey
Thursday, March 10, 2011                     17
Our journey started with blogging

Thursday, March 10, 2011                                       18
MACPA’s Social Media Map
    45,000 views


                                                           900+ connections

                                                             450 connections
    43,000 views
                                                          2,943 followers
                           450 members

                                                            Top Accounting
                                                                 Blogs
                           Top 50 Business Blogs - 2011                        34


Thursday, March 10, 2011                                                       19
Social Media connects us to thought leaders

Thursday, March 10, 2011                                    20
Social media allows you to be in 3 places at once!
                                             via Twitter




       Just two sample tweets from DEVLEARN10 that was happening as I was presenting at EDMAX.
           A great way of “being in three places at the same time” and for sharing information from
                                           conferences back home…




                                                                                                      37

Thursday, March 10, 2011                                                                              21
AICPA Leadership
                               Academy
Thursday, March 10, 2011                      22
Social Media Engages & Shares Insights




                                         35

Thursday, March 10, 2011                 23
Social Media can take notes!




                                                     36

Thursday, March 10, 2011                             24
Learning is not one way




Thursday, March 10, 2011                             25
Learning is about relationships




Thursday, March 10, 2011                    26
The learning continues by using social
                        media tools to connect the learners




Thursday, March 10, 2011                                        27
Using a blog to support continuous
                           informal learning - AICPA EDMAX




                                www.bizlearningblog.com
Thursday, March 10, 2011                                        28
Comments on BizLearningBlog include a
          participant and author of book




                           Jane Bozarth - author

Thursday, March 10, 2011                           29
Social Media to engage & connect
              at the NE CPE conference




Thursday, March 10, 2011                      30
Twitter during the event, slideshare & blog post-event




Thursday, March 10, 2011                                                  31
Informal Learning is
                 social, interactive & engaging


                           +            +               =
        What I knew        What I learned   The wisdom of      Fresh
        coming into         while I was       the crowd     Perspective.
         the room.            here.                          INSIGHTS!


Thursday, March 10, 2011                                                   32
The strength of weak ties can help keep L > C




Thursday, March 10, 2011                                 33
Don’t just take my word for it.
                            ASTD 2009 Int’l Conference
Thursday, March 10, 2011                                     34
Thursday, March 10, 2011   35
How to ride the waves of change?
          New skills & new ways of working
                            The i2a Leadership Edge


                                       Strategic
                                       Thinking
                                    future-minded & flexible
                                            mindset




                           Strengths-                  Network
                             based                    Leadership
                           leadership                ability to engage others


                            self-aware in the
                                 moment

                                                  Source: i2a - Insights to Action by
                                                   Gretchen Pisano & Tom Hood

Thursday, March 10, 2011                                                                36
The new skills to ride the big waves
                 The 5 Qualities of Extraordinary Leaders


       L≥C
              2            2 1. Sight - Ability to see emerging patterns and
                                 shift perspective when necessary
                              2. Insight - Ability to learn faster than the
                                 rate of change in your industry
  “To keep pace in your       3. Create - Ability to think strategically and
  industry, let alone excel      creatively to gain insights that create new
  as a leader, requires
  your rate of learning to       opportunities and foster innovation
  be greater than, or equal   4. Communicate - Ability to collaborate
  to, the rate of change.”
                                 inside and outside your organization and to
                                 build and sustain social networks of people
                                 engaged in the work
                              5. Inspire – Ability to mobilize support and
                                 engage others to join you in ACTION

Thursday, March 10, 2011                                                       37
high performance
               social learning




                                                            bigger bounce
                                 informal learning




                                 Explicit            pull
                                                            Tacit



         Isn’t it really about performance?
          The bigger bounce comes from continuous
             learning, networking, and new skills
Thursday, March 10, 2011                                                                   38
Next Steps - It’s all about you!
                1. Create	
  a	
  digital	
  
                           footprint
                2.         Start	
  listening
                3.         Make	
  friends
                4.         Create	
  &	
  Share
                5.         Recognize	
  &	
  
                           Reciprocate


Thursday, March 10, 2011                          39
Top Ten Learning Technologies
        1. Twitter – micro-updating tool
        2.YouTube – video hosting and sharing tool
        3. GoogleDocs – online collaboration tool
        4. Delicious – social bookmarking tool
        5. Slideshare – presentation hosting and sharing tool
        6. Skype – instant messaging and VoIP call tool
        7. Google Reader – RSS feed reader
        8. Wordpress – blogging tool
        9. Facebook – social networking site
       10. Moodle – course management system


                                               Source: www.C4LPT.co.uk
Thursday, March 10, 2011                                                 40
It is really about people




                 Learning + Leadership x New Tools > C

Thursday, March 10, 2011                                 41
The Leader’s
                 job is...
          To provide hope &
           inspiration and to
         make your follower’s
        feel stronger and more
                 capable


Thursday, March 10, 2011         42
Tom Hood, CPA.CITP
                                    CEO
                            Business Learning Institute
                           Maryland Association of CPAs
                                    http://www.bizlearning,net

                                        (800) 888-481-3500
                                       tom@bizlearning.net

                                             Follow me on:
                              Twitter: http://www.Twitter.com/tomhood
                           LinkedIn: http://www.linkedin.com/in/tomhood
                           Facebook: http://www.facebook.com/thoodcpa
                                 Plaxo: http://tomhood.myplaxo.com
                           Slideshare: http://www.slideshare.net/thoodcpa
                            Youtube: http://www.youtube.com/thoodcpa
                              Second Life avatar name: Rocky Maddaloni




Thursday, March 10, 2011                                                    43

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Social & Informal Learning Key to Success in Changing Times

  • 1. The State of Social & Informal Learning 2011 NASBA CPE Conference San Diego, CA March 9, 2011 Tom Hood, CPA.CITP CEO Business Learning Institute Maryland Association of CPAs Thursday, March 10, 2011 1
  • 2. Why we are here... Thursday, March 10, 2011 2
  • 3. Fear? What if informal & social learning could be the key to success in this new normal? Thursday, March 10, 2011 3
  • 4. Top Learning Trends Social Learning Informal Learning Life Long Learning High Performing Workplace What is the common theme? Thursday, March 10, 2011 4
  • 5. Will the pace of change increase or decrease? Will complexity increase or decrease? Welcome to the New Normal Thursday, March 10, 2011 5
  • 6.  “As  it  relates  to  science  and  technology,  the   rate  of  change  in  the  next  decade,  is  likely   to  be  4  to7  9mes  faster  than  in  the  last   decade.    If  it  is  4x  faster  it  would  be  like   planning  for  2010  in  1890,  if  it  is  7x      faster   it  would  be  like  planning  for  2010  in  1670.”  -­‐Expert  on  Educa9on  Panel,  The  Aspen  Ins9tute Thursday, March 10, 2011 6
  • 7. We feel overwhelmed by a tsunami of changes The 5 C’s • Competition • Compliance • Convergence • Change • Complexity Thursday, March 10, 2011 7
  • 8. Most CPAs feel like this with legislative, standards & regulatory changes Thursday, March 10, 2011 8
  • 9. As knowledge moves from stocks to flows, how do we stop our inventory from becoming obsolete? Thursday, March 10, 2011 9
  • 10. The world is changing From: To: • Hierarchy • Network • Command & • Connect & Control Collaborate • Experience • Collaboration Curve Curve • Lecturer • Facilitator • Push • Pull Thursday, March 10, 2011 10
  • 11. From Push to Pull Thursday, March 10, 2011 11
  • 12. Turbulent times require new skills and new ways of thinking “You can’t stop the waves, but you can learn to surf” - Jon Kabat-Zinn Photo: Pratt’s surfing page Thursday, March 10, 2011 12
  • 14. The challenge is how to position our organizations for L > C “To keep pace in your L>C industry, let alone as a leader, requires your rate of LEARNING to be greater than, or equal to, the rate of CHANGE.” CHANGE Thursday, March 10, 2011 14
  • 15. Thursday, March 10, 2011 Learning 2.0 Tools 15
  • 16. Learning 2.0 The connected learner Thursday, March 10, 2011 16
  • 17. Bill Tom MACPA’s Journey Thursday, March 10, 2011 17
  • 18. Our journey started with blogging Thursday, March 10, 2011 18
  • 19. MACPA’s Social Media Map 45,000 views 900+ connections 450 connections 43,000 views 2,943 followers 450 members Top Accounting Blogs Top 50 Business Blogs - 2011 34 Thursday, March 10, 2011 19
  • 20. Social Media connects us to thought leaders Thursday, March 10, 2011 20
  • 21. Social media allows you to be in 3 places at once! via Twitter Just two sample tweets from DEVLEARN10 that was happening as I was presenting at EDMAX. A great way of “being in three places at the same time” and for sharing information from conferences back home… 37 Thursday, March 10, 2011 21
  • 22. AICPA Leadership Academy Thursday, March 10, 2011 22
  • 23. Social Media Engages & Shares Insights 35 Thursday, March 10, 2011 23
  • 24. Social Media can take notes! 36 Thursday, March 10, 2011 24
  • 25. Learning is not one way Thursday, March 10, 2011 25
  • 26. Learning is about relationships Thursday, March 10, 2011 26
  • 27. The learning continues by using social media tools to connect the learners Thursday, March 10, 2011 27
  • 28. Using a blog to support continuous informal learning - AICPA EDMAX www.bizlearningblog.com Thursday, March 10, 2011 28
  • 29. Comments on BizLearningBlog include a participant and author of book Jane Bozarth - author Thursday, March 10, 2011 29
  • 30. Social Media to engage & connect at the NE CPE conference Thursday, March 10, 2011 30
  • 31. Twitter during the event, slideshare & blog post-event Thursday, March 10, 2011 31
  • 32. Informal Learning is social, interactive & engaging + + = What I knew What I learned The wisdom of Fresh coming into while I was the crowd Perspective. the room. here. INSIGHTS! Thursday, March 10, 2011 32
  • 33. The strength of weak ties can help keep L > C Thursday, March 10, 2011 33
  • 34. Don’t just take my word for it. ASTD 2009 Int’l Conference Thursday, March 10, 2011 34
  • 36. How to ride the waves of change? New skills & new ways of working The i2a Leadership Edge Strategic Thinking future-minded & flexible mindset Strengths- Network based Leadership leadership ability to engage others self-aware in the moment Source: i2a - Insights to Action by Gretchen Pisano & Tom Hood Thursday, March 10, 2011 36
  • 37. The new skills to ride the big waves The 5 Qualities of Extraordinary Leaders L≥C 2 2 1. Sight - Ability to see emerging patterns and shift perspective when necessary 2. Insight - Ability to learn faster than the rate of change in your industry “To keep pace in your 3. Create - Ability to think strategically and industry, let alone excel creatively to gain insights that create new as a leader, requires your rate of learning to opportunities and foster innovation be greater than, or equal 4. Communicate - Ability to collaborate to, the rate of change.” inside and outside your organization and to build and sustain social networks of people engaged in the work 5. Inspire – Ability to mobilize support and engage others to join you in ACTION Thursday, March 10, 2011 37
  • 38. high performance social learning bigger bounce informal learning Explicit pull Tacit Isn’t it really about performance? The bigger bounce comes from continuous learning, networking, and new skills Thursday, March 10, 2011 38
  • 39. Next Steps - It’s all about you! 1. Create  a  digital   footprint 2. Start  listening 3. Make  friends 4. Create  &  Share 5. Recognize  &   Reciprocate Thursday, March 10, 2011 39
  • 40. Top Ten Learning Technologies 1. Twitter – micro-updating tool 2.YouTube – video hosting and sharing tool 3. GoogleDocs – online collaboration tool 4. Delicious – social bookmarking tool 5. Slideshare – presentation hosting and sharing tool 6. Skype – instant messaging and VoIP call tool 7. Google Reader – RSS feed reader 8. Wordpress – blogging tool 9. Facebook – social networking site 10. Moodle – course management system Source: www.C4LPT.co.uk Thursday, March 10, 2011 40
  • 41. It is really about people Learning + Leadership x New Tools > C Thursday, March 10, 2011 41
  • 42. The Leader’s job is... To provide hope & inspiration and to make your follower’s feel stronger and more capable Thursday, March 10, 2011 42
  • 43. Tom Hood, CPA.CITP CEO Business Learning Institute Maryland Association of CPAs http://www.bizlearning,net (800) 888-481-3500 tom@bizlearning.net Follow me on: Twitter: http://www.Twitter.com/tomhood LinkedIn: http://www.linkedin.com/in/tomhood Facebook: http://www.facebook.com/thoodcpa Plaxo: http://tomhood.myplaxo.com Slideshare: http://www.slideshare.net/thoodcpa Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni Thursday, March 10, 2011 43