Email marketing tips for small businesses. Presented at the Warren Township Library. December 2, 2014

1. Email Marketing for Small Businesses
Warren Township Library
December 2, 2014
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2. Diane S. Thieke Simply Talk Media
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3. AGENDA
• Is Email Dead?
• Getting Started
• Building the List
• Creating Content
• Tools & Resources
• Best Practices
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4. “Email Marketing is Dead.”
~Rumor Mill
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5. Email Marketing Is
Alive - and Kicking
• 94%
• 77%
• 44%
• #1
• Yes
• I’m here!
• 11%
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6. Getting Started
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7. Make Email Marketing Work for YOUR Business
• Objective: Awareness, Loyalty or Sales?
• Audience: Prospect, Customers, Market Segment?
• Resources: DIY or Outsource?
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8. Building the List
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9. “The money is in the list.”
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10. PERMISSION Marketing
• CAN-SPAM Act
• Opt-in
• Build vs. Buy
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11. How to Build
Your List
• Point of sale
• Events
• Coupons
• Sweepstakes
• Social media
• QR Codes
• Free downloads
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12. Give Away Your Best Stuff
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13. Content
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14. Coupons & Offers Very popular!!!!
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15. Informative
• Newsletter format
• Tips on how to dress
fashionably
• Links to buy the look
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16. Video Content Clean & Simple
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17. Newsletter
• Good use of images
• Valuable, shareable
content
• Social sharing
• Easy to scan and read
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18. Call to Action
• What do you want
readers to do?
• On every email
• Love large buttons!
• Include in subject line
• Same CTA, more than
once
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19. Tools
&
Resources
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20. Email Marketing
Services
• Constant Contact
• MailChimp
• Mad Mimi
• Aweber
• GetResponse
• Hubspot
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21. Comparison Shopping
Features Constant Contact MailChimp
Design Takes some work Very Easy
Templates Yes Yes
Images $$ Included
Cost
$30/month
2,500 subscribers
Free up to 2,000
subscribers
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22. Best Practices
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23. How often should I send?
• Know your audience
• Choose consistency over frequency
• Same time, same bat channel
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24. Subject Lines
Short | Enticing | Actionable | Free
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25. Personalization
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26. Inexpensive
Design Resources
• Fiverr
• 99Designs
• Death to the Stock
Photo
• PhotoPin
• HubSpot
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27. 200 Level
Email Marketing
• Mobile
• Autoresponders
• Analytics
• AB Testing
• Landing pages
• Segmentation
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28. Final Thoughts
• Start small
• Keep it simple
• Play to your strengths, outsource the rest
• Build program over time
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29. THANK YOU!!
Follow me on Twitter:
@THIEKEDS
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30. All photographs licensed from and
used by permission
of Death to the Stock Photo.
To learn more and subscribe, visit:
www.deathtothestockphoto.com.
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Copyright 2014 Simply Talk Media LLC