Venture Fast Track - Scaling with Sales and Marketing, and Defining KPIs
•Download as PPTX, PDF•
0 likes•1,411 views
You have a working product, your technology seems strong, now sell it! Take your company to the next level with sales and marketing, and hear how to measure your success. Most investors will tell you they need to see traction before they sign a check. Hear from the experts on what that means and how to scale your sales and show real traction!
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (16)
Similar to Venture Fast Track - Scaling with Sales and Marketing, and Defining KPIs
Similar to Venture Fast Track - Scaling with Sales and Marketing, and Defining KPIs (20)
More from The Capital Network
More from The Capital Network (20)
Recently uploaded
Recently uploaded (20)
Venture Fast Track - Scaling with Sales and Marketing, and Defining KPIs
- 1. ‹#› It’s NOISY out there. You have a story to tell. You have a product to pitch. Who cares? Who’s listening? Who’s taking an action? Who’s your advocate?
- 2. ‹#› Media and message overload On any given day, the average customer will be exposed to NEARLY 3,000 MEDIA MESSAGES. • Will pay attention to 52 • Will positively remember 4 ABOUT 0.13%! - D. Mastervich VP. Sales Strategy, U.S. Postal Service, VDP Conference Presentation
- 3. ‹#› Source: Page Engagement Model Authentic sales and marketing engagement FORGING SHARED BELIEF A virtuous cycle of advocacy Belief Engage the decision-maker by forging a shared belief. Confidence Increase their confidence that their action matters. Advocacy at scale Build constituency with more audiences through the network of these advocates. Action Spur the decision-maker to act on that belief.
- 4. ‹#› Audience Knowledge Engagement Advocacy at Scale Applying the advocacy model Customize Community Content Count + THE FOUR Cs TO GET THERE…
- 5. ‹#› Customize What do THEY want to learn, to know? What’s an INSIGHT about their challenges? cares and who’s listening? their sphere of influence? informs their decisions? do they consume information? WHO WHAT’S WHAT HOW
- 6. ‹#› Community Are you building and retaining communities of interest – communities that become advocates? Are you participating in conversations WHERE they happen? HOW are you attracting and encouraging people to believe and take action?
- 7. ‹#› Content…make that, QUALITY content Are you providing the relevant, engaging, QUALITY content that motivates people to take action? Is your content focused more on their needs than yours?
- 8. ‹#› Count Are you measuring what counts and applying actionable insights to data? Are you applying data to better customize communication?
Editor's Notes
- Now we have a dizzying array of technology. Amazing customer relationship marketing databases Content management systems… variable data design… composition engines… multiple channels of communication … sophisticated response tracking mechanisms. But it’s a double-edged sword. People are inundated with information and bombarded with marketing messages … thousands a day from a wide variety of new interactive media channels. Think about it…when you’re watching football on TV, there is branding on the first yard line. I recently noticed a big Allstate logo go up behind the goal post during every field goal attempt at a college game. Allstate bought the rights to the field goal. Pretty soon, we may buy that space on the bottom of Robbie Gould’s sneaker. And to offset rising costs, some schools have sold advertising space on hallway lockers. CLICK Customers see nearly 3,000 messages a day! CLICK They notice barely 50 … CLICK And remember only 4! CLICK One out of every 750 messages remembered. That’s little more than one-tenth of 1 percent. Try telling that to your CFO when defending your marketing budget.