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brand value cards

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brand value cards

  1. 1. brand values @rachelannyes @techsoup @TSGN rachelweidinger.com/cards
  2. 2. I feel like a jerk for sharing these images publicly, and I need to replace them ASAP. Sorry.
  3. 3. • transparency • dynamic hub • participatocracy • evangelist support • winner shares all • amplify • abundance • witness : preserve
  4. 4. transparency Openness builds trust. Illustrate ongoing reliability. Set the default to open.
  5. 5. dynamic hub Have a There There. Keep the community visible. Spotlight good content. Create space for vibrant interactions.
  6. 6. participatocracy To join a community, show up and help. Online or at an annual meeting, be valued by bringing value.
  7. 7. evangelist support Have a rabid fan base. Tools for supporters amplify enthusiasm. Insider access fans the fire.
  8. 8. winner shares all Fill a need with knowledge. Allow access to information. Stand on a podium to increase impact across a sector.
  9. 9. amplify Tell the good story. Tell it in a way it can be remembered and passed on. Long now, long audience, big here.
  10. 10. abundance We have everything we need. Get it in the right basket.
  11. 11. witness : preserve Honor with documentation. Shine a light on the good stuff. Story as vessel for value.
  12. 12. • transparency • dynamic hub • participatocracy • evangelist support • winner shares all • amplify • abundance • witness : preserve
  13. 13. brand values @rachelannyes @techsoup @TSGN rachelweidinger.com/cards

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