3. ABOUT ME
•
•
•
•
•
Tom Harari
Director of strategy @Iacquire
Worked for Omnicom Media Group
Consulted fortune 500 companies &
SMB’s
Started my SEO Journey as a Link
Builder
@IACQUIRE
27. 10 Basic Pillars To get You Started
1. Gives a unique angle to a told
story
2. Shares new information
3. Has a backbone of a strong intro,
body, and conclusion
4. Is not thin content (i.e., doesn’t
simply identify a problem without
really giving any solutions)
5. Is newsworthy: creates a stir, is
tied to a current event, and doesn’t
cover stale news
iacquire.com
6.
7.
8.
9.
Is backed up by research
Offers a solution
Has a clear audience in mind
Demonstrates why the topic is
important and whom it affects
10. Passes the “so what?” test
@tomharari
35. Provide Value First
Focus on a benefit to
them first before
ever asking for a thing
iacquire.com
http://www.youtube.com/watch?v=cFdCzN7RYbw
@tomharari
37. “When you ask
selfishly, the other
person responds
selfishly (or not at
all)”
Noah Kagan - AppSumo
iacquire.com
http://okdork.com/2012/10/09/make-it-easy-to-say-yes/
@tomharari
39. VIPS & Influencers
are used to:
•
•
•
People being nervous or
uncomfortable around them
People asking them for shit
People who lack confidence
iacquire.com
@tomharari
40. What You Want To
Accomplish:
•
•
•
Establish rapport &
Credibility
Show you’re sharp &
Enthusiastic
Show you’re an expert
iacquire.com
@tomharari
51. Ramit Sethi –
IWillTeachYouToBeRich.com
Personalize it. I
personalized every email I
sent and got a tremendous
response rate of over 90%.
Use my motto -- "Don't
make the busy person do
your work for you" -- and
suggest ideas to them.
http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/
iacquire.com
@tomharari
52. INVOLVE THEM
IN THE
PROCESS
If they agreed to give a
quote or a story for
your piece they’re much
more likely to help you
share it
iacquire.com
@tomharari