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The Wolf of Link Street - SMX Israel 2014

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How to use psychology of persuasion to meet and befriend influential people.

How to use psychology of persuasion to meet and befriend influential people.


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  • 1. THE WOLF OF LINK STREET Tom Harari Director of Strategy @ IACQUIRE @Tomharari
  • 2. DOWNLOAD Slides Here: bit.ly/smx2014wolf Tom Harari Director of Strategy @ IACQUIRE @Tomharari
  • 3. ABOUT ME • • • • • Tom Harari Director of strategy @Iacquire Worked for Omnicom Media Group Consulted fortune 500 companies & SMB’s Started my SEO Journey as a Link Builder @IACQUIRE
  • 4. WHO HERE THINKS AT LINK BUILDING THEY ARE AWESOME @tomharari
  • 5. CLICK TO EDIT MASTER TITLE STYLE Let Me Tell You A Secret… iacquire.com @tomharari
  • 6. LINK BUILDING IS A FOOL’S GAME iacquire.com @tomharari
  • 7. ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down iacquire.com @tomharari
  • 8. ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down iacquire.com @tomharari
  • 9. We have Enough Tactics http://www.linkbuildingbook.com/ iacquire.com http://pointblankseo.com/link-building-strategies @tomharari
  • 10. If you want to be a BOSS iacquire.com @tomharari
  • 11. You Need To Build Relationships iacquire.com @tomharari
  • 12. Building relationships leads to this iacquire.com @tomharari
  • 13. Content Marketing Process Research Measurement This is SO much easier when you got buy-in during the first few stages Ideation Promotion Staging Development iacquire.com @tomharari
  • 14. If you want to stand out from everyone else iacquire.com @tomharari
  • 15. HUMAN ELEMENT Is What You’re Missing iacquire.com @tomharari
  • 16. TAKE THE TIME TO RESEARCH VIPS iacquire.com
  • 17. TWTRland • Drill down by Location, Gender, and Age • Add additional skills/topics • See Amplification/Reach /Relevance iacquire.com @tomharari
  • 18. TWTRland • Drill down by Location, Gender, and Age • Add additional skills/topics • See Amplification/Reach /Relevance iacquire.com @tomharari
  • 19. TWTRland • Drill down by Location, Gender, and Age • Add additional skills/topics • See Amplification/Reach /Relevance iacquire.com @tomharari
  • 20. FIND POPULAR POSTS iacquire.com @tomharari
  • 21. FIND POPULAR POSTS iacquire.com @tomharari
  • 22. Deep Dive With Followerwonk iacquire.com @tomharari
  • 23. Deep Dive With Followerwonk iacquire.com @tomharari
  • 24. Additional Tools iacquire.com @tomharari
  • 25. Rules To Influence The Influencers iacquire.com @tomharari
  • 26. Great Content Is not good enough iacquire.com @tomharari
  • 27. 10 Basic Pillars To get You Started 1. Gives a unique angle to a told story 2. Shares new information 3. Has a backbone of a strong intro, body, and conclusion 4. Is not thin content (i.e., doesn’t simply identify a problem without really giving any solutions) 5. Is newsworthy: creates a stir, is tied to a current event, and doesn’t cover stale news iacquire.com 6. 7. 8. 9. Is backed up by research Offers a solution Has a clear audience in mind Demonstrates why the topic is important and whom it affects 10. Passes the “so what?” test @tomharari
  • 28. Switch From “ME” To “YOU” iacquire.com @tomharari
  • 29. Nobody iacquire.com @tomharari
  • 30. Gives iacquire.com @tomharari
  • 31. A iacquire.com @tomharari
  • 32. F@#$ iacquire.com @tomharari
  • 33. About iacquire.com @tomharari
  • 34. YOU iacquire.com @tomharari
  • 35. Provide Value First Focus on a benefit to them first before ever asking for a thing iacquire.com http://www.youtube.com/watch?v=cFdCzN7RYbw @tomharari
  • 36. Never Anticipate Anything in Return iacquire.com @tomharari
  • 37. “When you ask selfishly, the other person responds selfishly (or not at all)” Noah Kagan - AppSumo iacquire.com http://okdork.com/2012/10/09/make-it-easy-to-say-yes/ @tomharari
  • 38. Act Like You Belong iacquire.com @tomharari
  • 39. VIPS & Influencers are used to: • • • People being nervous or uncomfortable around them People asking them for shit People who lack confidence iacquire.com @tomharari
  • 40. What You Want To Accomplish: • • • Establish rapport & Credibility Show you’re sharp & Enthusiastic Show you’re an expert iacquire.com @tomharari
  • 41. Getting an introduction from someone you both know doesn’t hurt iacquire.com @tomharari
  • 42. iacquire.com @tomharari
  • 43. iacquire.com @tomharari
  • 44. iacquire.com @tomharari
  • 45. iacquire.com @tomharari
  • 46. Keep It Short iacquire.com @tomharari
  • 47. Important people are busy… Get to the point iacquire.com @tomharari
  • 48. Important people are busy… Get to the point iacquire.com @tomharari
  • 49. Make it Easy To Say Yes iacquire.com @tomharari
  • 50. Don’t Make Them Think Lay out clear next steps iacquire.com @tomharari
  • 51. Ramit Sethi – IWillTeachYouToBeRich.com Personalize it. I personalized every email I sent and got a tremendous response rate of over 90%. Use my motto -- "Don't make the busy person do your work for you" -- and suggest ideas to them. http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/ iacquire.com @tomharari
  • 52. INVOLVE THEM IN THE PROCESS If they agreed to give a quote or a story for your piece they’re much more likely to help you share it iacquire.com @tomharari
  • 53. Anticipate Objections iacquire.com @tomharari
  • 54. Think Hard About Why They might say no And counter it before They bring it up iacquire.com @tomharari
  • 55. you’ll be surprised at the people you become friends with @tomharari
  • 56. And how effective they can be for you iacquire.com @tomharari
  • 57. Thank You @TomHarari Tom@Tomharari.com wwww.iacquire.com