Franchising sebagai peluang bisnis


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Secara sederhana, franchise dapat didefinisikan sebagai metode menstandarkan seluruh sistem kerja bisnis yang anda jalankan dan telah terbukti kualitasnya untuk kemudian bisa diduplikasi dan dijalankan oleh orang lain(pembeli franchise). Pembeli franchise-pun dapat menggunakan brand dan sistem kerja tadi berdasarkan kesepakatan yang telah disetujui bersama.

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Franchising sebagai peluang bisnis

  1. 1. 曾
  2. 2. Mencari Idea Business— Mengembangkan hobi, minat , kompetensi danmemperluas pemahaman tentangkesempatan/peluang business— Melipat gandakan business yang sudah jalan denganmenyebarkan gagasan dan memperluas share— Menginvestasikan ;gagasan/patent” sebagai modal— Menemukan model Business yang siap dijalankan
  3. 3. Early Franchise Entrants— 1898 - Automobile Manufacturers— Division of responsibilities:- manufacturers - design & production- dealers: sales & service
  4. 4. Coca Cola Company— 1886 : coca-cola invented— 1899 : Thomas & Whitehead 600-word contractpromised to open a bottling plant• 1901 : no capital to open the bottling plant …?• 1919 : 1,000 franchised Coca-Cola bottlers
  5. 5. Gas Stations— 1930’s - Depression Era Franchising— First example of Conversion Franchising— Taxation of all company-owned gas stations— Why pay that? …. let’s FRANCHISE— Also quicker local response to price changes
  6. 6. Fast Food Fifties— Harlin Sanders - gas station— closed pumps: 142 seat restaurant— 1950’s: turned down $164,000— 1960 (200) 1980 (6,000)— 2007: 13,433 KFC’s world-wide• San Bernardino, CA 1940• Dick & Mac McDonald• inspired by Henry Ford’s assemblyline• Ray Kroc - multi-mixer salesman• world’s largest chain of FF-rest’s• over 31,000 locations world-wide
  7. 7. 1960’s, 1970’s, 1980’s, 1990’s
  8. 8. Franchising Timeline— 1898 - General Motors, …Ford— 1899 - Coca-Cola— 1930 - Gas Stations— 1952 - KFC: 13,433— 1955 - McDonalds: 30,823— 1964 - 7-Eleven: 31,680— 1974 - Subway: 26,197— 1980 - Mail Boxes Etc. 5,760— 1995 - Curves: 9,882— 2001 - Geeks On Call: 305
  9. 9. Principles of Franchising— 1,550 company-owned restaurants— Revenues $1.69 billion— Expenses $1.42 billion— Pre-Tax Profit $270 million (16%)— 4,550 franchised restaurants— Revenues $486 million (royalties)— Expenses $ 78 million— Pre-Tax Profit $408 million (84%)
  10. 10. Types of Franchises— Manufacturer-Retailer (auto & gas)= 70% of franchise sales— Manufacturer-Wholesaler (coca-cola)= 3% of franchise sales— Business Format (McDonalds, Hilton)= 27% of franchise sales— Franchising in the Economy (1986)last year Dept. of Commerce collected datahow has franchising evolved since then?
  11. 11. Franchisor Strategies— Advantages Of The Franchise ModelOPM expansionfranchise & royalty Feesleverage IP assetsefficient market penetration— Disadvantages Of The Franchise Modeldoes not solve existing problemsinitial development costsentering a new business: new expertiseprofile ‘problems”
  12. 12. OutlineAbout FranchiseThe trendsBuy a franchiseFranchise agreementEnsure franchise successFOODhotelHospital/ClinicAuto serviceRetail
  13. 13. Buying a FranchiseThe franchisee is the buyer ofa franchise.The franchisor is the seller ofa franchise.franchisee the buyerof a franchise who isgiven the right to thefranchisor’s product,process, or servicefranchisor the seller ofa franchise who is givingthe buyer planning andmanagement expertise
  14. 14. About franchiseA franchise isformalpermission, like alicense, to usethe name andproducts of acompany.A franchise businessis a method acompany uses todistribute its productsor services throughretail outlets ownedby independent, thirdparty operatorsFranchising isbased on mutualtrust between thefranchisor andfranchiseeWhat is a franchisebusiness?What is franchising?What is franchise?
  15. 15. About franchiseThe companythat grants theindependentoperator the rightto distribute itstrademarks,products, ortechniquesThe independent,third party businessperson distributing thefranchisers productsor services throughretail or serviceoutletsProduct/tradename franchisingBusiness formatfranchisingFranchisee Two formsFranchiser
  16. 16. What is franchising?“A franchise operation is a contractual relationship betweenthe franchisor and franchisee in which the franchisor offersor is obliged to maintain a continuing interest in thebusiness of the franchisee in such areas as know-how andtraining; wherein the franchisee operates under a commontrade name, format and/or procedure owned or controlledby the franchisor, and in which the franchisee has or willmake a substantial capital investment in his business fromhis own resources.”- Definition by International Franchise Association
  17. 17. What is franchising?— Legal and commercial arrangement concerning thesuccessful business of a franchisor— Use of franchisor’s trade name, format, systemand/or procedure under licence— Means to raise capital and expand quickly— Assistance to franchisee— Marketing, management, advertising, store design,standards specifications— Payment by franchisee by way of royalty, licensee feeor other means
  18. 18. What is franchising?Franchising is more than distributorship— Extends to an entire operation or method of business— Greater assistance, control and longer duration— Distributor merely re-sells products to retailers orcustomers
  19. 19. TYPES OF FRANCHISE— 3 main types of franchise:— Product distribution franchise;— Business format franchise; and— Management franchise.
  20. 20. Produces the syrupconcentrateSells the syrupconcentrateFRANCHISEE Produces the finaldrinkRetail StoresRestaurants &F&B OutletsVendingMachineOperatorsPRODUCT DISTRIBUTIONFRANCHISES
  21. 21. BUSINESS FORMATFRANCHISING— In a business format franchise, the integration ofthe business is more complete.— The franchisee not only distributes thefranchisor’s products and services under thefranchisor’s trade mark, but also implements thefranchisor’s format and procedure of conductingthe business.
  22. 22. A contractual business agreementbetween a manufacturer or anothersupplier and a dealer to produce andmarket the supplier’s good or service.
  23. 23. What is Franchise?Franchise is a license granted by a company (thefranchisor) to an individual or firm (the franchisee)to operate a retail, food, or drug outlet where thefranchisee agrees to use the franchisors name;products; services; promotions; selling,distribution, and display methods; and othercompany support.
  24. 24. How Franchising Work— An individual who purchases and runs a franchise is calleda "franchisee”.— The franchisee purchases a franchise from the "franchisor”.— The franchisee must follow certain rules and guidelinesalready established by the franchisor, and in most casesthe franchisee must pay an ongoing franchise royalty fee,as well as an up-front, one-time franchise fee to thefranchisor.
  25. 25. “Although franchising was conceived and born in the west its futureundoubtedly lies in the emerging economies of Asia.The growth and development of franchising in the most populated and,in a franchising sense, the most undeveloped, region of the world isalready well advanced.The expansion of established international systems has alertedgovernments, the business community and consumers within thedisparate countries within the region to the unique attributes of thebusiness format franchise model and to its economic and commercialbenefits.”** Prof Andrew Terry, University of New South Wales and Special Counsel, Deacons, LAWASIA Conference, 2008
  26. 26. A conceptual overview of franchising in Asia— Asia has 60% of the world’s population, and 7 of the 10 most populouscountries.— The biggest trends are the expansion of the economic impact offranchising throughout the Asian region, and the continued preferenceof Government for regulatory models rather than relying on marketforces or self-regulation.— The immaturity of business regulation and the administrative difficultyof transacting are features of many Asian countries. There is often adivergence between franchising law and franchising practice. It is notjust a question of legal compliance. It is often important to win thehearts and minds of regulators as to the viability of the businessconcept and perhaps the commitment of the foreign entity to themarket.
  27. 27. Population Franchise Systems Date & SourceAustralia 20m 960 2006 FCAChina 1.3bn 2800 2007 CCFAHong Kong 7m 100 2007India 1bn 850 2008 FAIIndonesia 220m 185 2004 AustradeJapan 130m 1194 2006Malaysia 24m 318 (registered) 2007New Zealand 4m 390 2007 FANZPhilippines 89m 1000 2007Singapore 4.5m 420 2007 WFCSouth Korea 48m 2211 2005 AustradeTaiwan 22m 1124 (chains) 2006 CCFAThailand 65m 150 2007 WFCVietnam 80m 70 2007 VNA
  28. 28. Franchise’s major growthIn IndonesiaFranchise sector in TravelFranchise trendin the Hotel businessTheTrends
  29. 29. WHY DON’T YOU FRANCHISE?Lower Failure RateHelp with Start Up and BeyondBuying PowerStar PowerProfitsAdvantages
  30. 30. WHY DON’T YOU FRANCHISE?Their Way or The HighwayOngoing CostsOngoing SupportCostShark-Infested WatersDisadvantages
  31. 31. Franchise AgreementDocumentCornerstonedocument of thefranchisee--franchiserrelationshipProvisionscoveringThe obligationsof the franchiserand franchiseeregardingoperating thebusinessLegal adviceGet aspecimencontract for asolicitor toreview.Whats in a franchiseagreement?Tips on franchiseagreementsWhats a franchiseagreement?
  32. 32. Areas covered by a typicalagreementFeesTermTerritoryRestrictionsSupportExitA typicalagreement
  33. 33. Why to ensure your Franchise?docertainthings toensurethatsuccessFranchisesare unique
  34. 34. maintain a good relationshipwith your franchisorProtected territory is grantedfind the best businesslocationtake care of financialmattersmanage your resourcesAnd how to ensure ?develop a marketing plan
  35. 35. FRANCHISEES IN SINGAPORE— Generally young and well educated— 62% below 40 years old— 57% had post-secondary education— 32% own their own outlets— 46% occupy the outlets as tenants
  36. 36. PERTIMBANGKAN— Penduduk bertambah— Peningkatan daya beli— Fokus pada orang muda— Mobilitas makin tinggui— Peluang usaha tidak berulang— Keahlian management dan business sense— Pilih bisnis model yang tepat