A look ahead at some things that will probably affect the real estate industry in 2012. In addition, grades are issued for the 2011 predictions. Final statistics from the Central Penn Multi List are also included at the end of the presentation. Sales meeting slides for January 10, 2012.

1. 2012 - A Look Ahead in Real Estate

2. 1. Syndication & IDX Under Fire Syndication – The process of getting a listing’s information displayed on other sites around the internet. Internet Data Exchange – A real estate property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.

4. 1. Loss of data control 2. Helps smaller brokers 3. Sell leads Why

5. 2. Credit Scores Under a Microscope Traditional Credit Agencies Enter a new credit player - - -

8. http://www.dotloop.com/video-fox-news-entrepreneur.action

10. 4. More Than Just a White Page

11. Bringing it all together under one roof . . .

12. #3 in 2012

13. A Look Back on 2011

15. 1. Yahoo/Zillow.com vs. REALTOR.com The combined marketshare of Yahoo! Real Estate and Zillow is: 10.28%

16. REALTOR.com – playing with fire?!?!

17. What to look for - - - When - - - Early in 2011 Name - - - Yahillow (just kidding) Expect more consolidation through partnerships in the private sector.

18. Final Grade: C+

19. 2. Video in Real Estate Will Come of Age . . . yet 61% of Buyers found virtual tours ‘ Very Useful’

20. REALTOR® Objections in the Past “ Too Expensive” “ Time Consuming” “ Too Difficult” Final Grade: C-

21. 3. Social Media is Exploding and Will Take on Increased Significance in Marketing & Advertising accounts for 1 in 10 visits to the internet

22. Social Media Strategy – Got One? FACT: 25% of US population uses social media on a daily basis FACT: 17% of Central PA receives The Patriot-News If you were a business (which you are), where would you invest your time and money? Final Grade: A

23. Absorption Analysis Three Month Moving Average October-December 2011

24. Settled Properties Cumberland & Dauphin Counties 2010 vs. 2011

25. Average Sales Price Cumberland & Dauphin Counties 2010 vs. 2011

26. CPML Mobile cpml.mobile.paragonrels.com