2012 - A Look Ahead in Real Estate

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A look ahead at some things that will probably affect the real estate industry in 2012. In addition, grades are issued for the 2011 predictions.

Final statistics from the Central Penn Multi List are also included at the end of the presentation.

Sales meeting slides for January 10, 2012.

Published in: Real Estate, Technology, Business
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2012 - A Look Ahead in Real Estate

  1. 1. 2012 - A Look Ahead in Real Estate
  2. 2. 1. Syndication & IDX Under Fire Syndication – The process of getting a listing’s information displayed on other sites around the internet. Internet Data Exchange – A real estate property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.
  3. 3. Late 2011, pulled all its listings from syndication <ul><li>60 real estate offices </li></ul><ul><li>2,100 real estate agents </li></ul><ul><li>$5.3 billion in sales </li></ul>
  4. 4. 1. Loss of data control 2. Helps smaller brokers 3. Sell leads Why
  5. 5. 2. Credit Scores Under a Microscope Traditional Credit Agencies Enter a new credit player - - -
  6. 6. <ul><li>Negative </li></ul><ul><li>Evictions </li></ul><ul><li>Payday loans </li></ul><ul><li>Child support </li></ul><ul><li>Property tax liens </li></ul><ul><li>HOA dues </li></ul><ul><li>Utility bills </li></ul><ul><li>Cell phone bills </li></ul><ul><li>Positive </li></ul><ul><li>Rent payments </li></ul><ul><li>Limited history </li></ul>
  7. 7. 3. Agreements in the Cloud <ul><li>In 2011: </li></ul><ul><li>1 Million signatures </li></ul><ul><li>700 cities </li></ul><ul><li>80,000 agents </li></ul>
  8. 8. http://www.dotloop.com/video-fox-news-entrepreneur.action
  9. 9. <ul><li>So how does it work? </li></ul><ul><li>Log on in dotloop.com . </li></ul><ul><li>Sign documents by entering your username and password and clicking &quot;I Accept.&quot; </li></ul><ul><li>No e-mail – you work in the cloud. </li></ul><ul><li>Once signed, your e-signature, e-record or e-contract stands on the same legal footing as hand-written signatures, records and contracts. </li></ul>
  10. 10. 4. More Than Just a White Page
  11. 11. Bringing it all together under one roof . . .
  12. 12. #3 in 2012
  13. 13. A Look Back on 2011
  14. 14. Predictions From 2011 <ul><li>REALTOR.com will lose marketshare and fade to #2 (or #3) by year end. </li></ul><ul><li>The use of video to market real estate will double this year. </li></ul><ul><li>Companies will begin to harness the power of social media like never before. </li></ul>
  15. 15. 1. Yahoo/Zillow.com vs. REALTOR.com The combined marketshare of Yahoo! Real Estate and Zillow is: 10.28%
  16. 16. REALTOR.com – playing with fire?!?!
  17. 17. What to look for - - - When - - - Early in 2011 Name - - - Yahillow (just kidding) Expect more consolidation through partnerships in the private sector.
  18. 18. Final Grade: C+
  19. 19. 2. Video in Real Estate Will Come of Age . . . yet 61% of Buyers found virtual tours ‘ Very Useful’
  20. 20. REALTOR® Objections in the Past “ Too Expensive” “ Time Consuming” “ Too Difficult” Final Grade: C-
  21. 21. 3. Social Media is Exploding and Will Take on Increased Significance in Marketing & Advertising accounts for 1 in 10 visits to the internet
  22. 22. Social Media Strategy – Got One? FACT: 25% of US population uses social media on a daily basis FACT: 17% of Central PA receives The Patriot-News If you were a business (which you are), where would you invest your time and money? Final Grade: A
  23. 23. Absorption Analysis Three Month Moving Average October-December 2011
  24. 24. Settled Properties Cumberland & Dauphin Counties 2010 vs. 2011
  25. 25. Average Sales Price Cumberland & Dauphin Counties 2010 vs. 2011
  26. 26. CPML Mobile cpml.mobile.paragonrels.com
  27. 27. Craig’s List Postings <ul><li>A little history </li></ul><ul><li>Effectiveness </li></ul><ul><li>What we’re doing now </li></ul>

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