Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cristal Festival 2015 - "Designing brands for the connected age" - Chris Colborn - R/GA

572 views

Published on

Cristal Festival 2015 - "Designing brands for the connected age" - Chris Colborn - R/GA

Published in: Business
  • Be the first to comment

Cristal Festival 2015 - "Designing brands for the connected age" - Chris Colborn - R/GA

  1. 1. Designing Brands for the Connected Age 11 December 2015 Chris Colborn, Chief Design & Innovation Officer
  2. 2. Communications Products & Service Business TransformationConsultancy Agency Innovation Studio
  3. 3. 3 Mobile is now the best version of the Internet. SHIFT 1
  4. 4. 4 Mobile is driving business transformation NEW INTERACTIONS Swipe Pinch Keyboards Cameras Microphones Accelerometers Push notifications Deep links Geo Location Beacons Wallets Touch ID
  5. 5. 5 Social powers content creation and curation. SHIFT 2
  6. 6. 6 NEW BEHAVIORS Shares Likes Pins Tweets Re-tweets Feeds Filters Live casts Deep links Check-ins Stories Emojis Social let’s everyone have their own Internet
  7. 7. 7 Connections are being baked into everything. SHIFT 3
  8. 8. 8 NEW INTELLIGENCE Sensors Tracking Analysis Prediction AI Robotics M2M connections Scripts Biometrics Haptic feedback VR AR IoT increases connections exponentially
  9. 9. On the new frontier, nothing is settled.
  10. 10. 10 Startups are resetting expectations Need a date? Order take-out Need Workplace HR Services Buy a house Rent a Car Get Financial Advice Scalp sports tickets Do household chores Hire a Freelancer Ship something Hail a Cab Rent out your apartment Communicate amongst your team Get health insurance Get groceries delivered
  11. 11. 11 1M 10K 100 1 1960 1970 1980 1990 2000 2010 2020 2030 Source: Company Data, Morgan Stanley Research Web 1.0 Web 2.0 Web 3.0 COMPUTING DARWINSISM 1960 - 2030 DEVICES/ USERS (MM IN LOG SCALE) MAINFRAME 1MM+ UNITS MINI-COMPUTER 10MM+ UNITS PC 100MM+ UNITS DESKTOP INTERNET 1BN+ UNITS MOBILE INTERNET BILLIONS OF UNITS INTERNET OF THINGS 10B+ UNITS
  12. 12. IT’S A GREAT TIME TO BE A DESIGNER It’s a great time to be a (digital) designer
  13. 13. 13Proprietary & Confidential. / 13
  14. 14. 14 Brand = Interface Company Interface Customer Interface
  15. 15. Corporations must act like start-ups.
  16. 16. 16Proprietary & Confidential. / 16
  17. 17. 17
  18. 18. ALVIO CASE STUDY VIDEO
  19. 19. EQUINOX CASE STUDY VIDEO
  20. 20. Start now… Chris Colborn colborn@rga.com

×