MARKET, MARKETING & ITS FEATURES

1. MARKETING
Prepared by
RAVNEET KAUR

2. MEANING OF MARKET
• A place
– where goods are purchased and sold for example-
vegetable market, cloth market, fruit market etc.
– where actual buyers and sellers meet to effect
purchases and sales.
• But it does not refer to any particular
geographical meeting place of buyers and
sellers-by mail, telephone or other means of
communication.

3. MEANING OF MARKETING
• A process which carries goods from producer to
ultimate consumer.
• Marketing bridges the gap between consumer
and producer.
• Involve all the activities involved in the creation
of place, time and possession utilities’.
• Concerned with handling and transportation of
goods from the point of production to the point
of consumption.

4. FEATURES OF MARKETING
1. Customer focus
2. Customer satisfaction
3. Objective-oriented
4. Marketing is both art and science
5. Continuous and regular activity
6. Exchange process
7. Marketing environment
8. Marketing mix
9. Integrated approach
10.Commercial and non-commercial organizations
11.Precedes and follows production

5. THANK YOU