2. What are we solving?
• Building mobile sites is costly
– We make it affordable for SMB’s
– Over 90% of SMB sites are NOT mobile ready
3. NFC (Near Field Communication)
• Numerous B2B applications for NFC
– Asset tracking
– Personnel management
– Social media/events
• Growing as a consumer technology
– Marketing/Advertising: enabling interaction with
advertisements
4. Route to market
– Partner with companies who have access to large
number of SMB’s (agencies, web hosts, domain
registrars, SEO/Email marketing, B2B
mags, business directories)
– Access existing customers with new revenue
opportunity for partners
• Reseller program
– Sell direct to SMB’s
• Referrals, affiliate, ad words, online marketing
5. Revenue model
• Subscription sale to SMB’s
• Revenue share with resellers, like
agencies, web hosts, any company with large
existing client base who need a mobile site
(i.e. market is substantial size - every business
needs mobile ready web site)
• License NFC through partners with RFID tag
vendors and through direct sales
6. Competition
• Mainly USA/EU – dudamobile, bmobilized,
tagstand, reslink.fi
• Early stage in the market
• Massive growth potential, room for a few
players, market large enough
7. Financials
• Year 1: 20 reseller partnerships, 1000 sign ups on
each, £10/month revenue share = £100k
• Year 2: 100 partnerships - revenue - £400k
• Year 3: 300 partners – revenue - £1.3m
• Year 4: 1000 partners – revenue £4.5m
• For mobile platform and NFC (though other
opportunities and revenue streams could open
up)
8. Competitive Advantage
• Proprietary IP that has taken 10 months to
develop
• Relationships forged that have taken time and
effort to build
• Scope to develop more IP
9. Milestones to date
- Ramen profitable - £5k made, £10k pending
(licensing deals)
- Meetings with WPP, Wired magazine, UK’s
largest RFID encoder/converter (CLC uk)
- License deals with 3 trade magazines with
access to over 30,000 SMB’s
- Over 250 beta sign ups from very little online
PR
10. About Will Phipps
• 12 years internet start up experience
• Determined and hard working; I don’t give up
• In depth knowledge of NFC for consumer and
B2B applications
• Understanding of mobile and business
opportunity
11. Conclusions
• Massive market still available
• Mobile is growing rapidly
• NFC set to grow in next few years
• NFC differentiates us and will enable access to
a new market once it matures as a consumer
technology
• Massive opportunities for B2B applications of
NFC in meanwhile
