2. !
!
!
Demographic Profile:
!
•Males and females Between the ages of 17-60
!
•Household income levels : $30,000 and up
!
•Different racial/ethnic groups with an assortment of foreign
and international films!!!!
3. !
Classification in accordance with the methods of consumption
!
•Traditional DVD delivery
A richer viewing experience
Traditional channels
!
•Online streaming customers
Computer, iPads, tablets and even smart phones
Value easy and immediate access
Opt for affordable monthly online subscription plans
Highly-devoted social networks users
Partially accustomed to free/ad based content and the black
4. Psychographic Profile:
!
•People who are too busy to go out to cinema or DVD
shopping
!
•People who are frequent movie renters
!
•People who want to get the most value for their money
!!!!
5. Digital Behavior Profile:
!
•Consume mainstream social media to share their opinions,
complain about plots, discuss the story and actors.
!
•New screens including Smart TV(17%), tablets (15%),
directly on computer (44%), connected computer to
TV(16%), internet connected Blu-Ray(15%),Wii(13%), Play
Station(10%), and XBox(12%)
!
•Spend more time watching shows on mobile
!
6. !
Trend on Netflix:
!
•Less consumption of movies
•More consumption of series
•More consumption of TV shows
!
Evidence supported: The Nielsen report shows that ,in 2013,
34% users watch movies on Netflix versus 47% in 2012. 44%
users watch series versus 35% in 2012. 22% user watch TV
shows versus 19% in 2012!!!!!
