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Netflix Social. UXDi Student Project


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Student project for General Assembly UXDi Immersive

We were tasked with designing a feature set that integrated social with the Netflix streaming service.

Designed by:
Joe O'Donnell,
Stephanie Lee,
Jaclyn Anderson,

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Netflix Social. UXDi Student Project

  1. 1. “ I put bloody skins on my back, and I dance around the fire, and I tell what the hunt was like. - GARY PAULSEN, AUTHOR OF “HATCHET” ”
  2. 2. DESIGN BY: Joe O’Donnell, Stephanie Lee, Jaclyn Anderson Student Project | General Assembly UXDi Winter 2013
  3. 3. THE PROJECT BRIEF: With Amazon Prime breathing down their necks, Netflix has got to catch up! They want to start with an MVP-- the smallest feature set that is valuable
 to users. ! • Understand how people find and share movies • Design the key screens of their new features using the current look and feel 
 of ! TARGET DEVICES: Responsive website that works well with iPad and/or iPhone application
  4. 4. THE PRODUCT Netflix Social is a new set of features that enable users to connect, discover and share their entertainment experiences with family and friends. ! Its interface features seamless social activity options, allows for group watching, and introduces a supplemental mobile app that allows multiple users to interact on-screen. Unlike Amazon Prime, Netflix Social enhances the entertainment experience by facilitating interactions between people while they are enjoying their favorites shows & movies.
  5. 5. USER RESEARCH: SURVEY & INTERVIEWS KEY LEARNINGS FROM OVER 100 USERS: • 80% users discover new entertainment
 through word of mouth • only 20% users prefer to watch shows alone • 65% users like to chat with others while watching movies !
  6. 6. OUR PERSONAS Moe | the commentator 43, divorced, high school history teacher Personality: serious, quiet & reserved “I don’t like to be interrupted when I’m watching a movie.” Technology • tech savvy • has an iPhone and an Apple TV • uses the web to keep up on happenings and the news ! Entertainment • likes to stream tv shows and movies • enjoys going to art house theaters with friends and discuss the movie afterwards • likes to review movies online and his friends trust his opinions • when watching movies, he doesn’t want to be disturbed • loves independent films, documentaries, sci fi, action adventures and drama ! Social media • has a facebook account and only accepts invites from his close friends and family !
  7. 7. OUR PERSONAS Zach | the movie buff 22, single, biology student Personality: outgoing, curious, creative and social “I tell my friends, the only way to watch a good series is to watch the whole thing at once” Technology • a moderate user of technology • understands technology and has little patience for a bad product or service • his main devices are his desktop PC and his Android phone
 he uses them for socializing and entertainment ! Entertainment • he is a binge watcher • enjoys horror, sci fi, and watching TED talks • only streams on Neflix • how up at a Game of Thrones watch party now and again ! Social • very popular at school • his friends respect his opinions and he’s active on Facebook and Twitter • he gets his movie recommendations from friends and blogs about the films that he like
  8. 8. OUR PERSONAS Emi | the social watcher 31, single, event planner Personality: outgoing, party animal, high energy, bubbly “I’m all about the parties and hanging out with friends...
 and of course my boyfriend too” Technology • she is up on technology as it pertains to entertainment, social and online shopping • uses multiple devices, like Roku, her laptop, her smartphone, and her iPad to stream media • if her friends have something digital, she usually wants it ! Entertainment • loves social entertainment like going to concerts, parties, and to the movies • relies on friends to recommend shows/movies for her to watch • really loves hosting watch parties for movies or tv finales with her friends and family • likes to watch comedies, chick flicks, popular tv shows like Glee   Social • loves to be around people and organizes parties for her friends and family • has uses Facebook, Instagram, Pinterest, and Twitter
  9. 9. CASE STUDY
  12. 12. THE PROCESS: IDEATION & NARROWING SCOPE & STRUCTURE ! • User flows • Wireframes & sketches • Site-maps & diagrams !
  13. 13. THE PROCESS: PROTOTYPING & TESTING ! • Prototyping • Usability testing & results • Multiple prototype iterations !
  14. 14. KEYSCREENS: WEBSITE Social landing page Invite flow
  16. 16. KEYSCREENS: TV Video control bar & chat feature
  18. 18. KEY SCREENS: MOBILE APP See what friends like Schedule ScreenParty Chatting while watching Use mobile as a chat device when steaming on TV
  19. 19. VIDEO DEMO & PROTOTYPES Video Demo: ! Prototype (web): ! Prototype (mobile app):
  20. 20. THANK YOU! ! Joe O’Donnell | Stephanie Lee | Jaclyn Anderson |