presentation on a new service launched in cinema industry

1. YONO
Cinema Industry

2. Segmentation
• Age - Youngsters
+(16-30), Middle
aged (30-60),
Senior
citizens(60+)
• Attitude - Regular,
Occasional, Rare.
• Class - Lower
class, middle
class, upper
class.
• Location - Rural,
semi rural, urban
Targeting
• Urban and semi
urban population
• Middle and upper
middle class
audiance.
• Youngsters (16-
30)
• Avid movie
watchers
Positioning
• A commitment to
deliver best
quality experience
at the cinema
multiplex
• Time saving and
more convinient
service so as to
ensure less
contact between
individuals
STP

3. • Movies as well as food and beverages.
• Hassle free entry and exit using QR code on our
card.
Product
• Offer more discounts on both food and
beverages.
• Credits given according to the transactions
made.
Price
• Provided for PVR cinemas.
• good localities which are reachable by the
customers.
Place
Marketing Mix (7Ps)

4. • Credits will be provided after each transaction
• Parking charges will be added as points for the next
transaction.
Promotion
• complementary tickets or food and beverages for
special occasions
• couples and on earning a certain amount of credits.
People
• visually appealing to the customers
• keep it for a long time.
Physical
Evidence
• process of applying has to be made hassle free
• physically at the theatres or from the convenience
of his home.
Process

5. Creating a good moment of
Truth
Overall Strategy Customer Centric Approach
Training and retraining of
employees
Empathize with employees

6. Service Design and delivery

7. STRATEGY FOR
CUSTOMER
SATISFACTION
• Smart card for PVR.
• Credits added after every purchase.
• Reimbursement.

8. Profitability Projection
Ticket charges=250
People=6000
15,00,000 total amount obtained in a day from tickets
Amount produce in a day from beverage and all. Suppose 50% of
the people took beverage and all and the cost of beverage is 350
per person
3000*350
10,50,000
Now the total amount obtained in a day approx. 15,00,000 +
10,50,000
25,50,000 approx. per day
1 year profitability -
25,50,000*12months
91,80,00,000 Per year

9. Customer
Responses

11. Thank You