Market Research

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Market Research

  1. 1. WELCOME!<br />Market Research<br />Presenter: MahaH<br />
  2. 2. Table of contents<br />
  3. 3. MarketResearch is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem.<br />
  4. 4. Types of research<br />Market research<br />Product research<br />Pricing research<br />Promotional research <br />Distribution research<br />Sales research<br />Competitors<br />Environmental issue<br /> $ALE<br />
  5. 5. Market Research Process<br />Problem Definition <br />Development of an Approach to the Problem<br /> Research Design Formulation<br />Data Collection<br />Data Preparation and Analysis<br />Report Preparation and Presentation<br />
  6. 6. Market Research<br />
  7. 7. Primary Market Research<br />
  8. 8. Secondary Market Research<br />
  9. 9. Sampling Methods<br />
  10. 10. Need and Purpose of Market Research<br /><ul><li>To identify consumer needs and market as a whole
  11. 11. To identify consumer tastes
  12. 12. Due to changes in technology
  13. 13. Due to changes in economic conditions
  14. 14. Changes in the product ranges of competitors
  15. 15. Reduce the risk of product/business failure
  16. 16. Forecast future trends</li></li></ul><li>Types of Market Research<br />Exploratory Research<br />Clarifies the nature of ambiguous problems<br />Does not provide conclusive details<br />Descriptive Research<br />Describes characteristics of population<br />Portrays the size of market<br />Identify competitor’s actions<br />Casual Research<br />Identifies cause and effect relationships between variables<br />E.g. Advertising<br />
  17. 17. THANKYOU!!<br /><br />Any Questions ?<br />P.S for further queries post on my slideshare wall, I will try to get back to you asap!<br />

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