1. WELCOME! Market Research Presenter: MahaH

2. Table of contents

3. MarketResearch is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem.

4. Types of research Market research Product research Pricing research Promotional research Distribution research Sales research Competitors Environmental issue $ALE

5. Market Research Process Problem Definition Development of an Approach to the Problem Research Design Formulation Data Collection Data Preparation and Analysis Report Preparation and Presentation

6. Market Research

7. Primary Market Research

8. Secondary Market Research

9. Sampling Methods

11. To identify consumer tastes

12. Due to changes in technology

13. Due to changes in economic conditions

14. Changes in the product ranges of competitors

15. Reduce the risk of product/business failure

17. THANKYOU!!  Any Questions ? P.S for further queries post on my slideshare wall, I will try to get back to you asap!