2. Weeks 1 – 4 : 13 January through 6 February
Week 1: Jan 13-17
Week 2: Jan 20-23
Week 3: Jan 28-30
Week 4: Feb 3-6

3. • Marketing
Measurement
Data
Recommendati
on Challenge
• 'Learning
Through
Internships'
Research
Report
• Intern Part-
Time for 'The
Sound
Campaign'
Adversiting
Agency
• Design interior
for 'Jack
Daniel's White
Rabbit Saloon'
for Future
Music Festival
• Creation of
Final
Internship
Presentation
• Internship
Presentation to
Brown-Forman
Executive
Team
Weeks 5 – 7 : 10 through 26 February
Week 5: Feb 10-13
Week 6: Feb 17-20
Week 7: Feb 24-26

4. DetailsofProjectWhatILearned
 Edit “Revised Price” information for
special offers
 Re-categorized “Price Mechanic” –
Coupon, Multibuy, “2-for”, Future
Coupon, etc
 Summarized Offer for Value Added –
GWP, Fuel Offer, WIS, Discount on next,
etc
 Full Strength Spirit marketing activities off-
premise
 Influence and impact of various
marketing activity on volume and price
 Importance of results and data for future
marketing activity and budgeting

5.  Searched Industry wide sellers for Alcohol
By Volume (ABV) information
 Updated Brown-Forman Industry Model
upon ABV changes
 Adjusted brand, millilitre, or packaging
information for changes/discrepancies
 Brown-Forman competitors’ products and
portfolios in the ‘Ready To Drink’ market
 Tactics and reasoning for changing or
manipulating a product after already in
the market
 Importance for staying up to date on
market and competitor changes
DetailsofProjectWhatILearned

6.  Updated 2012 volume and market share
for all relevant brands/products in the
Wine Market
 Edited past brand/product changes for
2008-2011
 Added or Subtracted new or recently
irrelevant brands/products from data
 Insight into different industry in alcohol
market – wine
 Most relevant brands/products domestic
and imported
 How to problem-solve when numbers
don’t add up
 How to critically evaluate changes in
long-term forecasting and market share
DetailsofProjectWhatILearned

7.  “…report on the
market and the three
types of market
measurement data
similar to Aus.”
 Q1: What are the Pros
and Cons for each
data type?
 Q2: for a monthly
report to help
communicate what is
happening in the
market, what data
type would you use
and why?
 How to analyse
different data sources
for efficiency and
effectiveness under
critical circumstances
 How to create a
recommendation
report
 How to communicate
results and defend
opinions or findings
 How to critically
evaluate in a real
world problem

8.  CAPA suggestion for
learning more about
company, industry, and
departments
 Spoke with Human
Resources, Customer
Solutions, and Supply
Chain
 Created interview
questions, conducted
interview, and
summarized
learning/thoughts into
paper
 Responsibilities, roles,
and activities of each
department
 Type of
people/personalities
work best in what
department
 Education/experience
requirements of each
role
 Nature of department
and individual roles
 Role of flexible
scheduling each dept.

9. o Argyle Bar
o Participated as
“Promotional
Representative”
o Learned about brand
goals and on-premise
activations
Spotify JD & JD Honey
Sponsored Sound Sessions
o Spotify Office
o Participated in video
‘crowd’ and tried long-
drink sample of product
o Learned about brand
associations and building
brand awareness
‘Jack Daniel’s Honey’
Promotional Video