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research application


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research application

  1. 1. Presented By: Ratan Mal Lodha E-30 ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES Research Application
  2. 12. Research <ul><li>Research is the systematic and objective </li></ul><ul><li>identification, </li></ul><ul><li>collection, </li></ul><ul><li>analysis, </li></ul><ul><li>dissemination, and </li></ul><ul><li>use of information </li></ul><ul><li>for the purpose of improving decision making related to the </li></ul><ul><li>identification and </li></ul><ul><li>solution of problems and opportunities in marketing. </li></ul>
  3. 14. Operation research <ul><li>Search for good technology </li></ul><ul><li>Finding suppliers </li></ul><ul><li>Developing Transportation model </li></ul><ul><li>Layout designing </li></ul><ul><li>Factory Setting Location </li></ul>
  4. 15. Human Resource <ul><li>Finding adequate manpower </li></ul><ul><li>Study of psychology of various persons </li></ul><ul><li>Finding industry trends </li></ul><ul><li>Employee satifaction </li></ul><ul><li>Designing salary structure </li></ul>
  5. 16. Financial research <ul><li>Availability of cheaper source of finance </li></ul><ul><li>Market trends </li></ul><ul><li>Finding potential investors </li></ul><ul><li>Choosing right project for investment </li></ul><ul><li>Designing capital structure </li></ul><ul><li>Taking dividend decision </li></ul>
  6. 17. Economic research <ul><li>Measuring economics condition </li></ul><ul><li>Finding growth in the economy </li></ul><ul><li>Finding economic problems </li></ul><ul><li>Making laws </li></ul><ul><li>Economic planning </li></ul>
  7. 18. Social Research <ul><li>For the welfare of the society </li></ul><ul><li>Demographic analysis (census) </li></ul><ul><li>To find views of the society </li></ul><ul><li>Distinguish between different strata of the society </li></ul>
  8. 19. Marketing Research
  9. 20. Identification of Information Needed Collection of Data Analysis of Data Dissemination of Information Identifying and Solving Marketing Problems Defining Marketing Research Use of Information
  10. 21. Problem Identification Research <ul><li>Market Potential Research </li></ul><ul><li>Market Share Research </li></ul><ul><li>Image Research </li></ul><ul><li>Market Characteristics Research </li></ul><ul><li>Forecasting Research </li></ul><ul><li>Business Trends Research </li></ul>Marketing Research A Classification of Marketing Research Problem Solving Research <ul><li>Segmentation Research </li></ul><ul><li>Product Research </li></ul><ul><li>Pricing Research </li></ul><ul><li>Promotion Research </li></ul><ul><li>Distribution Research </li></ul>
  11. 22. <ul><li>Uncontrollable Environmental Factors </li></ul><ul><li>Economy </li></ul><ul><li>Technology </li></ul><ul><li>Competition </li></ul><ul><li>Laws and Regulation </li></ul><ul><li>Social and Cultural Factors </li></ul><ul><li>Political Factors </li></ul>Assessing Information Needs <ul><li>Customer Groups </li></ul><ul><ul><li>Consumers </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Channel Members </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul>Marketing Research <ul><li>Marketing Managers </li></ul><ul><li>Market Segmentation • Marketing Programs </li></ul><ul><li>Target Market Selection • Performance and Control </li></ul><ul><li>Controllable Marketing Variables </li></ul><ul><li>Product </li></ul><ul><li>Pricing </li></ul><ul><li>Promotion </li></ul><ul><li>Distribution </li></ul>Marketing Decision Making Providing Information The Role of Marketing Research in Marketing Decision Making
  12. 23. THANK YOU