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Romi Mahajan,                      Vivek Bhaskaran,

CMO                                CEO SurveyAnalytics
Metavana




                Leonard Murphy,

                CEO BrandScan
                360
}    WW Director of Sales and
      Strategy for the Digital
      Marketing & Search team at
      Microsoft Corporation.  
}    founder- President of KKM
      Group, an Advisory company
      focused solely on Strategy and
      Marketing in the Technology,
      Media, Agency, and Luxury
      Goods sectors.
}    Chief Marketing Officer of
      Ascentium Corporation, a
      leading digital agency with
      96M in Sales in 2008.
}    Editor in-Chief, GreenBook Blog, GreenBook
      Research Industry Trends Study, GreenBook
      Newsletter atGreenBook Marketing Research
      Directory
}    Chairman at 2011 & 2012 Chairman & Co-
      Producer of Market Research in the Mobile
      World Conference series
}    2011 Chairman, 2012 Co-Chairman at IIR
      Market Research Technology Event (formerly
      TDMR)
}    Co-Host at Radio NewMR & Advisory Board
      Member at NewMR Virtual festival
}    Event Advisory Board Member: Qualitative
      Consumer Research and Insights
      2011 at Merlien Institute
}    Board of Advisors at InsightPool, Kontrol,
      Decooda, and Market Research Global Alliance
}    Principal at LMC Group Consulting
}    Founding member and
      CEO of Survey Analytics,
      one of the industry’s
      leading providers of web-
      based research
      technologies
}    In 2008, Survey Analytics
      made Inc. magazine’s list
      of the fastest-growing
      private companies,
      ranking 172nd overall and
      25th among business-
      service providers
}  Gamification
}  Consumerization

}  Network Intelligence
}  Social Monitoring

}  Panel Communities
}  User Experience
}  Mobile Sampling

}  Mobile Ethnography - Instant Access to
    Respondents
Allows for more interaction and
engagement

How to start "gamifying" your
surveys
Contact Information:

Romi Mahajan
romi@thekkmgroup.com

Leonard Murphy
lmurphy@brandscan360.com

Vivek Bhaskaran
Vivek.bhaskaran@surveyanalytics.com

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2012 Research Trends

  • 1.
  • 2. Romi Mahajan, Vivek Bhaskaran,
 CMO CEO SurveyAnalytics Metavana Leonard Murphy,
 CEO BrandScan 360
  • 3. }  WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation.   }  founder- President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors. }  Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008.
  • 4. }  Editor in-Chief, GreenBook Blog, GreenBook Research Industry Trends Study, GreenBook Newsletter atGreenBook Marketing Research Directory }  Chairman at 2011 & 2012 Chairman & Co- Producer of Market Research in the Mobile World Conference series }  2011 Chairman, 2012 Co-Chairman at IIR Market Research Technology Event (formerly TDMR) }  Co-Host at Radio NewMR & Advisory Board Member at NewMR Virtual festival }  Event Advisory Board Member: Qualitative Consumer Research and Insights 2011 at Merlien Institute }  Board of Advisors at InsightPool, Kontrol, Decooda, and Market Research Global Alliance }  Principal at LMC Group Consulting
  • 5. }  Founding member and CEO of Survey Analytics, one of the industry’s leading providers of web- based research technologies }  In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business- service providers
  • 6. }  Gamification }  Consumerization }  Network Intelligence }  Social Monitoring }  Panel Communities }  User Experience }  Mobile Sampling }  Mobile Ethnography - Instant Access to Respondents
  • 7. Allows for more interaction and engagement How to start "gamifying" your surveys
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Contact Information: Romi Mahajan romi@thekkmgroup.com Leonard Murphy lmurphy@brandscan360.com Vivek Bhaskaran Vivek.bhaskaran@surveyanalytics.com