Our Changing Times - USTA & Social Media

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This document discusses social media and how to engage communities online. It provides statistics on popular social platforms and their users. It then discusses how to understand online communities for tennis, including where to find interested players and how to listen and learn from their discussions using hashtags, alerts, and articles. The goal is to engage with people in social considerations like messaging and influencers to enable communication.

Technology Business

“Our Changing Times” 
"
Lisa Qualls, VP of Interactive
Strategy at Summit Marketing and
SMCKC Chairwoman of the Board!

Agenda"

•  Social Media landscape!
•  How big is it? !
•  Why do people use it?!
•  Social considerations!
•  Communities!
•  Understanding the Community!
•  Where to ﬁnd players!
•  Listen and learn!

Digital by the Numbers"

800+ million – Number of users on
Facebook!
100 million – Number of active
Twitter users !
$50,000 – The amount raised for
charity by the most retweeted tweet !
2.4 billion – Social networking accounts !

4!

Digital by the Numbers"
1.2 billion – The number of active
mobile broadband subscriptions !
1 trillion – The number of
video playbacks on YouTube!
250 million – On average the number
of photos uploaded on FB each day!
271.1 million – !Internet users in North
America !

Social Considerations"

•  What is the MESSAGE and ACTION?

•  Does the foundation exist to COMMUNICATE and
ENABLE?

•  Who are the INFLUENCERS and ADVOCATES? Where
do they listen, engage and inspire?

•  What content can be created to VISUALLY STIMULATE,
trigger BUZZ and be SHARED easily?

•  How is SUCCESS defined and measured?

10

Analytic Tools"

Readers, backlinks, other assets,
commenting, post schedule, post
content, author publications, etc.!

Listen and Learn"

#hashtags on Twitter!
http://search.twitter.com!
!
Google Alerts!
http://google.com/alerts!
!
Mashable!
http://mashable.com/how-to!

22

THANK YOU!
About LISA QUALLS
Company: Summit Marketing
Location: Lenexa, KS
Phone: 913.562.3400
Email: lisa.qualls@summitmarketing.com
Twitter: @lqualls4444, @summitsocial
Site: http://summitmarketing.com
Quick Bio: Ambitious high-energy woman who loves
family, fun and fighting for the win. VP of Interactive
Strategy at Summit Marketing. SMCKC Chairwoman of the
Board.

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Our Changing Times - USTA & Social Media

1. “Our Changing Times”  " Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board!

2. Agenda" •  Social Media landscape! •  How big is it? ! •  Why do people use it?! •  Social considerations! •  Communities! •  Understanding the Community! •  Where to ﬁnd players! •  Listen and learn!

3. Social Media Landscape" 3

4. Digital by the Numbers" 800+ million – Number of users on Facebook! 100 million – Number of active Twitter users ! $50,000 – The amount raised for charity by the most retweeted tweet ! 2.4 billion – Social networking accounts ! 4!

5. Digital by the Numbers" 1.2 billion – The number of active mobile broadband subscriptions ! 1 trillion – The number of video playbacks on YouTube! 250 million – On average the number of photos uploaded on FB each day! 271.1 million – !Internet users in North America !

6. Don’t forget about mobile " 6

7. 7

8. 8

9. 9

10. Social Considerations" •  What is the MESSAGE and ACTION? •  Does the foundation exist to COMMUNICATE and ENABLE? •  Who are the INFLUENCERS and ADVOCATES? Where do they listen, engage and inspire? •  What content can be created to VISUALLY STIMULATE, trigger BUZZ and be SHARED easily? •  How is SUCCESS defined and measured? 10

11. Tennis Communities" 11

12. Tennis Communities" 12

13. Tennis Communities" 13

14. Analytic Tools" Readers, backlinks, other assets, commenting, post schedule, post content, author publications, etc.!

15. Analytics - Alexa" 15

16. Analytics - Quantcast" 16

17. Where to ﬁnd players" 17

18. Where to ﬁnd players" 18

19. Where to ﬁnd players" 19

20. Where to ﬁnd players" 20

21. Where to ﬁnd players" 21

22. Listen and Learn" #hashtags on Twitter! http://search.twitter.com! ! Google Alerts! http://google.com/alerts! ! Mashable! http://mashable.com/how-to! 22

23. Listening - Hashtags" 23

24. Listening – Google Alerts" 24

25. Learning – Mashable" 25

26. THANK YOU! About LISA QUALLS Company: Summit Marketing Location: Lenexa, KS Phone: 913.562.3400 Email: lisa.qualls@summitmarketing.com Twitter: @lqualls4444, @summitsocial Site: http://summitmarketing.com Quick Bio: Ambitious high-energy woman who loves family, fun and fighting for the win. VP of Interactive Strategy at Summit Marketing. SMCKC Chairwoman of the Board.

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