Our Changing Times - USTA & Social Media

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Presentation materials shared by Summit Marketing VP of Interactive Strategy, Lisa Qualls at the 4/14/12 United States Tennis Association Missouri Valley semi-annual conference. Tennis forums, blogs and social networking communities were discussed.

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Our Changing Times - USTA & Social Media

  1. 1. “Our Changing Times”
 " Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board!
  2. 2. Agenda" •  Social Media landscape! •  How big is it? ! •  Why do people use it?! •  Social considerations! •  Communities! •  Understanding the Community! •  Where to find players! •  Listen and learn!
  3. 3. Social Media Landscape" 3  
  4. 4. Digital by the Numbers"800+ million – Number of users onFacebook!100 million – Number of activeTwitter users !$50,000 – The amount raised forcharity by the most retweeted tweet !2.4 billion – Social networking accounts ! 4!
  5. 5. Digital by the Numbers"1.2 billion – The number of activemobile broadband subscriptions  !1 trillion – The number ofvideo playbacks on YouTube!250 million – On average the numberof photos uploaded on FB each day!271.1 million – !Internet users in NorthAmerica !
  6. 6. Don’t forget about mobile " 6  
  7. 7. 7  
  8. 8. 8  
  9. 9. 9  
  10. 10. Social Considerations"•  What is the MESSAGE and ACTION?•  Does the foundation exist to COMMUNICATE and ENABLE?•  Who are the INFLUENCERS and ADVOCATES? Where do they listen, engage and inspire?•  What content can be created to VISUALLY STIMULATE, trigger BUZZ and be SHARED easily?•  How is SUCCESS defined and measured? 10  
  11. 11. Tennis Communities" 11  
  12. 12. Tennis Communities" 12  
  13. 13. Tennis Communities" 13  
  14. 14. Analytic Tools" Readers, backlinks, other assets, commenting, post schedule, post content, author publications, etc.!
  15. 15. Analytics - Alexa" 15  
  16. 16. Analytics - Quantcast" 16  
  17. 17. Where to find players" 17  
  18. 18. Where to find players" 18  
  19. 19. Where to find players" 19  
  20. 20. Where to find players" 20  
  21. 21. Where to find players" 21  
  22. 22. Listen and Learn" #hashtags on Twitter! http://search.twitter.com! ! Google Alerts! http://google.com/alerts! ! Mashable! http://mashable.com/how-to! 22  
  23. 23. Listening - Hashtags" 23  
  24. 24. Listening – Google Alerts" 24  
  25. 25. Learning – Mashable" 25  
  26. 26. THANK YOU!About LISA QUALLSCompany: Summit MarketingLocation: Lenexa, KSPhone: 913.562.3400Email: lisa.qualls@summitmarketing.comTwitter: @lqualls4444, @summitsocialSite: http://summitmarketing.comQuick Bio: Ambitious high-energy woman who lovesfamily, fun and fighting for the win. VP of InteractiveStrategy at Summit Marketing. SMCKC Chairwoman of theBoard.

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