Everybody is talking about the Cloud, how it offers infinite scalability and storage and makes it trivial to run hundreds of load balanced servers. Those of us who are not Zynga or Netflix are generally concerned with more down-to-earth issues such as how to maintain up to date backups, keep an eye on monitoring and minimizing the costs of running our applications in the cloud. This presentation will walk attendees through the tools and services available from the Amazon Cloud and how they can be leveraged to host and manage SugarCRM in the Cloud. It will draw from our experience packaging BitNami stacks, which have been deployed millions of times and power the leading commercial open source companies, including SugarCRM. Presented by Daniel Lopez, Founder and CTO, BitRock, at SugarCon 2011.

1. Sweet! Running SugarCRM
on the Amazon Cloud
Daniel Lopez, BitNami CTO
daniel@bitnami.org

2. About BitRock
Specialized in deployment of multiplatform apps:
- Natively: Installers
- Virtually: Virtual Appliances
- In the Cloud: Amazon and others
Package application + runtime dependencies into 'stacks'
Most commercial open source companies as clients,
including SugarCRM
SugarCRM Faststack installers: Over 750,000 downloads

3. About BitNami.org
BitNami site provides 'app store' for open source. Over
100k/visitors month. Millions of downloads.

4. The Cloud
Auto-scaling
Infinite capacity
CapEx / OpEx
Great if you are running single logical applications over dozens
or hundreds of servers or have unpredictable demand.
Most business applications are not designed to run that way.

5. Current Application Hosting Solutions
SaaS from vendor: Sugar on Demand
Dedicated Hosting
On-premise Hardware
Compromise between flexibility and administrative overhead.

6. Leveraging the Cloud to Host Apps
It is all about automation, automation, automation.
VPC EBS
EC2 CloudFront
SNS RDS
SES AMI
S3
BeanStalk

7. Amazon EC2
EC2: Elastic Computing Cloud. Virtualized
hosting environment, multiple availability zones.
AMI: Amazon Machine Image. The "virtual
appliance".
VPC: Virtual Private Cloud.
Multiple instance types. Ex: Micro (600Mb RAM,
2 ECU), XL (68Gb RAM, 26 ECU).

8. EC2 Benefits
Automation via Console or API
Quick testing / development environments
Schedule 9-5 deployments
Scheduled resizings
Full control

9. EBS: Elastic Block Service
Network storage seen as a local drive
Size can be 1Gb - 1TB
Can be mounted in RAID
Block-level storage
Can be resized
Can take incremental snapshots

10. EBS Benefits
Continuous, incremental backups (travel back
in time as needed)
Create templates for reuse
Managed system upgrades
Sync development/staging/production
Resize : Grow when you need it

11. Pricing
Pay as you go
Hourly, reserved, dedicated, spot pricing
Consolidated billing across multiple accounts

12. AWS as a Platform
Third-party services, including major vendors
PaaS, load testing, etc
SNS (notifications), SES (email)
RDS: Database as a Service
Monitoring
CloudFront: Content Delivery Network
Route 53: DNS management
Deployment: Cloud formation, Beanstalk
Integrated payment systems

13. Running SugarCRM on Amazon
Start development with a small instance and EBS volume.
Use RDS for database, SES for email.
Perform customizations and take a snapshot.
Put snapshot into production, resize as needed.
Setup automatic backups, monitoring, hours of operation.
Revert to previous versions when problems arise.
Clone server to test upgrade or major system changes.
Manage multiple customers and accounts.

14. BitNami Cloud Hosting
Simplifies and automates
deployment of SugarCRM
(Community/Pro/Enterprise)
and dozens of other apps.
One-click deployment,
backups, monitoring, resize,
scheduling.
Targeted at solution
providers, developers and
ISVs.
Flexibility of dedicated server
with benefits of automation.

15. Questions?
Thank you for your time.
Come say hello (Booth #301)
www.bitnami.org
daniel@bitnami.org