This document discusses how a global automation services company is moving its applications from an on-premises data center to AWS using NetApp Cloud Volumes in order to reduce costs, increase flexibility, and reach more customers. The company needs to move its applications to the cloud without rewriting them, but its current NFS-based architecture is limiting its ability to use AWS. NetApp Cloud Volumes provides fully-managed file services on AWS that support NFS, allowing the company to migrate its applications to AWS and gain the scalability and cost benefits of the cloud.

2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Moving Out of the Data Center to
Reach More Customer Targets
Ingo Fuchs
Chief Technologist
NetApp
I O T 2 2 2 - S

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
A global automation services company
Company overview:
Cloud-based applications for automation, analytics, customized services
Serving the needs of multiple verticals: consumer, financial services,
healthcare, manufacturing, media, technology, and telecommunication
Multi-channel: direct, distributors, agencies, resellers, and OEMs
Estimated 10,000+ customers
Leading worldwide automation company delivering simple-to-use services
with visibility into the identification and cultivation of new prospects at scale.

4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
 Mandate to move all applications
to the cloud without rewriting
them
 Need the to grow the business by
reaching new small- and medium-
sized companies
 Inflexible data center architecture
is too expensive to reach new
target audience
 Core application requirements
(NFS3) limiting ability to use the
cloud
 GDPR compliance
Challenge of delivering automation services globally

5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Current data center-based automation architecture
 Application environment uses database
on top of shared file services
environment
 Delivers the performance necessary for
positive user experience
 Milliseconds response time
 Hundreds of thousands of concurrent
customer requests processed
 Does not scale for growth to reach new
customer targets
 Need on-demand cloud economics without
rearchitecting the core application
(both cost, flexibility)
Customer
Data Center
SQL SQL SQL
NFS NFS NFS
High performance storage array

6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Typical data center-based automation architecture
 Typically you have many different file-
based applications
 Mix of NFS and SMB
 Consolidated versus Silos
 Reliance on data management
 Snapshots
 Cloning
 Backup
Your
Data Center
DB
SMB NFS SMB
High performance storage array
AI ERP

7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NetApp
Cloud Volumes
Fully-managed file
services with fast
performance
Finally run any workload on AWS - even legacy apps – for maximum agility
Multiprotocol support in a multi-tenant solution from AWS
Shift expense from CapEx to OpEx in the cloud
Data protection without application performance impact
Clone Dev/Ops workspaces instantly and space-efficiently for faster releases
Replicate across geographies for global data access and protection
Get workloads to AWS cloud
months or even years sooner

8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NetApp Cloud Volumes Service overview
Full-managed file services built to run on AWS
Availability and durability
 High durability (7 nines)
 High availability (4 nines)
Scalability
 100 TB per file volume
 100s of shares per subscription – 1,000s of clients per share
 Multiple VPCs supported
Rich data management
(add-on services)
 NetApp Snapshot copies, restore, and clones
 Cross-region and hybrid-cloud backup and replication with NetApp data movers
Security
 Data at rest encryption
 Secure multitenancy, Active Directory, and (LDAP) integration export policies
 File share access can be restricted based on instance or IP range (through export policies)
Performance
 Multiple service levels (one per volume) to match application needs
 Low latency, consistent performance
Simple, on-demand
file share
 NFS v3, v4, and v4.1
 SMB 3.0 and 3.1.1

9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cloud Volumes provides high database performance
• Three performance tier SLAs
• Over 200,000 IOPS for AWS compute!
• Get database performance in the
cloud on par with on-prem
(volume, aggregate)
• Low latency operations for fast
application response times
• Scale database - achieve maximum
data throughput utilization beyond
5Gbps single instance limitation
with multi-instance, shared access
to file data Single Volume I/O Limit Study per I/O Operation Size
Single Instance vs Multi Instance
High performance database I/O translates
to faster application response times
1K
1K
4K
4K
8K
8K
16K
16K
0
50,000
100,000
150,000
200,000
250,000
IOPS
Single Instance Multiple Instances
Shared file access
scales to higher
performance
Meet high performance application requirements natively in the cloud

10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
High-performance cloud based database workloads
• Same architecture for application residing
on database backed by file services
• Dataset resides on NetApp Cloud Volumes,
while application runs on Amazon Elastic
Compute Cloud (Amazon EC2)
Reduce complexity and increase performance with NetApp Cloud Volumes
Cloud Volumes
NFS NFS NFS
Amazon EC2 Amazon EC2 Amazon EC2

11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Migrating a typical datacenter to cloud
• All of your file-based applications
can be migrated
• NFS and SMB cover over 90% of the
enterprise
• No re-write of applications
• Consolidated storage – no silos
• Advanced data management
• Snapshots – easily revert back to a previous
state
• Cloning for Dev/Test and DevOps workspaces
• Backup to protect your data
Reduce complexity and increase performance with NetApp Cloud Volumes
Cloud Volumes
NFS NFS SMB
Amazon EC2 Amazon EC2 Amazon EC2
DB AI ERP

12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
 Now able to reach new customer
targets in small- and medium-
sized businesses
 Lower cost to deploy small services
100 TB per file volume
100s of shares per subscription
1,000s of clients per share
 Reduced development and
maintenance cost by running their
applications in the cloud
 Meeting customer response times
expectations
Results with NetApp Cloud Volumes

13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How about Oracle databases?
Blog: https://cloud.netapp.com/blog/oracle-performance-with-cloud-volumes-service-for-aws

14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NetApp Solutions for AWS – better together for your advantage
 Migrate applications today, NetApp and AWS together provide an seamless customer experience
 Access a single dataset via SMB and NFS from Amazon Elastic Compute Cloud (EC2)
 Scale to 100TB in seconds instead of months on-premises
 Consolidated data repository instead of silos
 No cost, no performance impact Snapshots
 Easily revert back to a previous state if an incident occurs
 Ransomware, hacking, human error
 Rapid, efficient cloning for DevTest
 At-rest encryption
 Available to Amazon EC2
We’re delivering the same enterprise capabilities you rely upon on-premises –
now on AWS!

16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
A full stack of services to deploy,
run, monitor, maintain and manage
infrastructure to the biggest public
clouds so customers don’t have to
NetApp Cloud
Data Services
Cloud Storage
Data Services
Orchestrations, Integrations, Controls
Management & Monitoring
NFSv3 NFSv4 SMB HDFS Object* SaaS
Sync Protect Snapshot Clone Tier Secure
OnCommand Cloud Manager NetApp Kubernetes Service
Monitoring Analytics Chargeback
* Coming soon

17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NetApp is Committed to Containers, Cloud Mgmt., Persistent Storage
Kubernetes, Amazon Elastic Container Service for Kubernetes, Istio and Trident are very much part of our Data
Fabric
Kubernetes Istio Trident
Connect, secure, control, and
observe services.
Automated container
deployment, scaling, and
management
An open-source dynamic
persistent storage orchestrator for
containers

18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Trident: Creating data persistent storage
Get storage at the speed of containers
DATA FABRIC
TRIDENT
CONTAINER
PLATFORMS
APPLICATION
WORKLOADS
 Open-source storage provisioner and orchestrator that
takes advantage of the StorageClass API object in
Kubernetes
 Enables applications that are provisioned and
managed using Kubernetes to consume storage
resources on demand—without having to worry about
the details.
 Now you can:
 Create meta-classes of storage, such as Gold, Silver, and Bronze
 Span multiple storage providers to seamlessly and transparently
provide homogenized storage features and capabilities
 Regardless of the layout of the backing storage systems

19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NetApp Kubernetes Service: Upping your productivity
 Create and manage production-ready Kubernetes clusters
 Quickly build a cluster on the cloud of your choice
 Easily manage your Kubernetes cluster from a single pane of glass
 Readily provide and control access to individuals
 Deploying solutions from our collection of cloud native solutions
 Set up and managing clusters across clouds
 Scale from an individual developer to enterprise grade Kubernetes
management
 Federate multiple Kubernetes to manage as one
Directly supports the application orchestration capabilities of NetApp’s Data Fabric

20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
NetApp Cloud Insights
Innovate faster with insights across your application infrastructure stack
 Pinpoint problems area immediately with
dynamic topology and correlation analysis
anda reduce meantime to resolution by as
much as 90%
 Identifying abandoned and unused
resources to right size workloads for
optimal performance and reduce cloud
infrastructure costs by an average of 33%
 Get advanced analytics and machine
learning to identify issues before they
become critical outages, prevent up to
80% of issues from impacting end-users

22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Disaster
Recovery
Backup and
Archive
Analytics and
Data Lakes
DevOps
App Dev
Production
Workloads
File
Services
SaaS
Applications
Data services that accelerate all your cloud workloads

24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
What’s next?
Find us at Booth 2437, Venetian
Next to AWS booth and Dev Lounge
Free trials at
cloud.netapp.com
More on our partnership at
netapp.com/aws
NetApp Cloud Data Services
accelerate your workloads in AWS
…While saving cost and
manpower in the process

25. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ingo Fuchs
Chief Technologist
NetApp
Booth 2437, Venetian
Next to AWS booth and Dev Lounge

26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.