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F O R F U N A N D P R O F I T
Guest Blogging
Presented by
Don Sturgill
Freelance Writer
 Writing as a profession
 Writer or Copywriter?
 Guest Blogging
Guest Blogging
Writing for free?
 History of SEO … LINKS
 Guest Blogging builds LINKS
 How I found My Blog Guest
http://myblogguest.com/
https://www.udemy.com/myblogg
uest/
Google and MC
Stick a fork in it …
 “So stick a fork in it: guest blogging is
done; it’s just gotten too spammy”
(Matt Cutts)
http://www.mattcutts.com/blog/guest-
blogging/
 Added: “I’m not trying to throw the
baby out with the bath water. There are
still many good reasons to do some
guest blogging (exposure, branding,
increased reach, community, etc.).
Those reasons existed way before
Google and they’ll continue into the
future. And there are absolutely some
fantastic, high-quality guest bloggers
out there. I changed the title of this post
to make it more clear that I’m talking
about guest blogging for search engine
optimization (SEO) purposes.”
The Future of
the Internet
(got me)
 PPC and Organic
 August 19, 2004 (IPO 85)
 Don’t be evil
How to Write
Real Good
 Parts make a whole
 Visual value
(photos/illustrations)
 Don’t leave out the conclusion
http://www.copyblogger.com/
http://boostblogtraffic.com/
Where to get
ideas
If you have to ask …
 http://alltop.com/
 Feedly … writers read
 Scoop.it
How to make
money fast
 Be a mini-Google (ads)
 Sell something
 Sell somebody else’s something
To all the
writers
Good luck
 The Farnworth List:
http://thecopybot.com/2013/03/
classic-copywriting-books/
 Elements of Style (William
Strunk)
 Dream Into It:
http://donsturgill.com/the-
roadmap-to-freedom-dream-into-
it/

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Guest Blogging for Fun and for Profit

  • 1. F O R F U N A N D P R O F I T Guest Blogging
  • 2. Presented by Don Sturgill Freelance Writer  Writing as a profession  Writer or Copywriter?  Guest Blogging
  • 3. Guest Blogging Writing for free?  History of SEO … LINKS  Guest Blogging builds LINKS  How I found My Blog Guest http://myblogguest.com/ https://www.udemy.com/myblogg uest/
  • 4. Google and MC Stick a fork in it …  “So stick a fork in it: guest blogging is done; it’s just gotten too spammy” (Matt Cutts) http://www.mattcutts.com/blog/guest- blogging/  Added: “I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”
  • 5. The Future of the Internet (got me)  PPC and Organic  August 19, 2004 (IPO 85)  Don’t be evil
  • 6. How to Write Real Good  Parts make a whole  Visual value (photos/illustrations)  Don’t leave out the conclusion http://www.copyblogger.com/ http://boostblogtraffic.com/
  • 7. Where to get ideas If you have to ask …  http://alltop.com/  Feedly … writers read  Scoop.it
  • 8. How to make money fast  Be a mini-Google (ads)  Sell something  Sell somebody else’s something
  • 9. To all the writers Good luck  The Farnworth List: http://thecopybot.com/2013/03/ classic-copywriting-books/  Elements of Style (William Strunk)  Dream Into It: http://donsturgill.com/the- roadmap-to-freedom-dream-into- it/