This slide show captures the importance of being different in the marketplace and shows how to create a strong usp or differentiator. The coaching field has already become crowded. Although my marketplace, the people I am trying to help are health coaches, doctors, chiropractors, trainers and anyone delivering life changing information to people who choose to get better, the principles are the same. If you'd like more information, please go to http://billranieribusinesscoach.com/marketing-tips-for-coaches/ where you can get a free gift on how to launch your internet based coaching program.