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Introduction to Remarketing - Stukent Expert Session w/Matt Umbro

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Learn what remarketing is, why it's important, and how to get it setup for your company. Matt Umbro of Hanapain Marketing shares his knowledge of Remarketing with Stukent Nation on this Stukent Expert Session webinar.

Published in: Marketing
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Introduction to Remarketing - Stukent Expert Session w/Matt Umbro

  1. 1. AN INTRODUCTION TO REMARKETING AND WHY YOU SHOULD CARE MATT UMBRO, SEPTEMBER 2015
  2. 2. WHO AM I? • SENIOR ACCOUNT MANAGER, COMMUNITY – I RUN THE PPC HERO BLOG • FOUNDER OF WEEKLY TWITTER CHAT, #PPCChat • CONFERENCE SPEAKER • FREQUENT BLOGGER! @Matt_Umbro
  3. 3. REMARKETING OVERVIEW @Matt_Umbro
  4. 4. REMARKETING OVERVIEW @Matt_Umbro
  5. 5. REMARKETING OVERVIEW @Matt_Umbro
  6. 6. REMARKETING OVERVIEW @Matt_Umbro
  7. 7. REMARKETING OVERVIEW @Matt_Umbro
  8. 8. REMARKETING OVERVIEW @Matt_Umbro
  9. 9. WHY REMARKETING? • WIN BACK LOST VISITORS • KEEP YOUR BRAND IN FRONT OF USERS • UPSELL PRODUCTS AND/OR SERVICES • REMIND PAST BUYERS TO MAKE A PURCHASE @Matt_Umbro
  10. 10. WHY REMARKETING? *Image from http://www.formisimo.com/ @Matt_Umbro
  11. 11. WHY REMARKETING? *Infographic from http://savvypanda.com/ @Matt_Umbro
  12. 12. GETTING STARTED @Matt_Umbro
  13. 13. GETTING STARTED GOOGLE ADWORDS REMARKETING TAG @Matt_Umbro
  14. 14. GETTING STARTED @Matt_Umbro
  15. 15. GETTING STARTED @Matt_Umbro
  16. 16. GETTING STARTED @Matt_Umbro
  17. 17. GETTING STARTED @Matt_Umbro
  18. 18. AD CREATION @Matt_Umbro
  19. 19. AD CREATION @Matt_Umbro
  20. 20. AD CREATION • ALWAYS BE RUNNING AT LEAST 2 SETS OF ADS AGAINST EACH OTHER • CHANGE CREATIVE AT LEAST ONCE A QUARTER (MORE IF POSSIBLE) • INCLUDE CALL TO ACTION IN EVERY AD • UTILIZE ALL SIZES FOR MOST EXPOSURE @Matt_Umbro
  21. 21. PLACEMENT REVIEW @Matt_Umbro
  22. 22. FREQUENCY CAPPING @Matt_Umbro
  23. 23. THANK YOU MATT.UMBRO@HANAPINMARKETING.COM @Matt_Umbro @Matt_Umbro

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